Ad-Superpowers/ad-superpowers-plugin

120 skills

• attribution-reconciler

  This skill should be used when the user asks to \"reconcile attribution data\", \"compare conversions across platforms\", \"fix attribution discrepancies\", mentions \"which conversion number should I believe\", \"why do Meta and GA4 show different numbers\", or \"GDPR impact on tracking\". Do NOT use for: single-platform optimization (use platform-specific skills), incrementality testing design (use incrementality-testing-guide), or first-party data / CAPI implementation details (use first-party-data-strategy).

  Self-containedInstructions only2,899 words
• buyer-persona-framework

  This skill should be used when the user asks to \"create buyer personas\", \"define target audiences\", \"build an ICP\", mentions \"customer segmentation\", \"audience research\", or \"translate personas into ad targeting\". Do NOT use for: channel selection decisions (use channel-selection-framework), competitor audience analysis (use competitor-analysis-toolkit), or market size estimation (use market-sizing-guide).

  Self-containedInstructions only2,561 words
• channel-selection-framework

  This skill should be used when the user asks to \"choose an advertising platform\", \"compare Meta vs Google vs LinkedIn\", \"plan a media mix\", mentions \"which channel should I use\", \"budget allocation across platforms\", or \"best platform for my audience\". Do NOT use for: cross-platform attribution issues (use attribution-reconciler), audience persona creation (use buyer-persona-framework), or market sizing for budget justification (use market-sizing-guide).

  Self-containedInstructions only2,528 words
• client-context-onboarding

  This skill should be used when the user asks to \"onboard a new client\", \"set up client context\", \"get all my clients into context\", \"populate client X's budgets/goals/accounts\", or wants to import and group their connected ad accounts into client profiles so reports and media-buying become client-aware. Do NOT use for: the app signup/onboarding UI wizard (dashboard work, out of scope), user-account onboarding emails (separate track), or single-platform campaign builds (use platform-specific skills). For the agency 30/60/90-day operational checklist use client-onboarding-checklist instead.

  Self-containedInstructions only1,857 words
• client-onboarding-checklist

  This skill should be used when the user asks to \"onboard a new advertising client\", \"audit an ad account before takeover\", \"build a client kickoff checklist\", \"structure a 30/60/90 day plan\", or mentions \"agency onboarding\" or \"account takeover\". Do NOT use for: specific platform campaign builds (use platform-specific skills), billing/contract setup (outside scope), or creative production workflows (use creative-fatigue-analyzer).

  Self-containedInstructions only3,386 words
• competitor-analysis-toolkit

  This skill should be used when the user asks to \"analyze competitor ads\", \"estimate competitor ad spend\", \"research competitors in Meta Ad Library\", mentions \"share of voice\", \"auction insights\", or \"competitive positioning strategy\". Do NOT use for: keyword gap analysis between organic and paid (use seo-sea-keyword-gap-analyzer), channel selection decisions (use channel-selection-framework), or creative fatigue on own ads (use platform-specific fatigue skills).

  Reaches the webInstructions only2,506 words
• connection-troubleshooter

  This skill should be used when a user says the Ad Superpowers connector looks broken or half-empty: \"I only see a few tools\", \"my platform tools are missing\", \"the connector isn't working\", \"I connected my account but nothing shows up\", \"where are my Google Ads / Meta / GA4 tools\", \"a tool is not callable / not available\", or asks how to \"reconnect\" a platform. It explains that a short tool list almost always means a connection needs (re)connecting \u2014 not that the platform is broken \u2014 and walks through the exact fix (reconnect the affected platform on the dashboard, then start a fresh chat). It covers the Google specifics: Ads, Analytics, Search Console and Tag Manager are connected individually, so each can go missing on its own and each may need its own reconnect. Do NOT use for: diagnosing campaign/ad performance (use the per-platform performance-troubleshooter skills), billing/subscription questions, or building/onboarding client profiles (use client-context-onboarding).

  Reaches the webInstructions only940 words
• ecommerce-funnel-optimizer

  This skill should be used when the user asks to \"build an e-commerce ad funnel\", \"optimize retargeting windows\", \"set ROAS targets by funnel stage\", \"recover abandoned carts with ads\", or mentions \"dynamic product ads\", \"Advantage+ Catalog Ads\", or \"seasonal ad strategy\". Do NOT use for: single-platform campaign structure (use platform-specific skills), attribution discrepancies (use attribution-reconciler), or creative fatigue diagnosis (use creative-fatigue-analyzer).

  Self-containedInstructions only2,538 words
• experiment-design-framework

  This skill should be used when the user asks to \"design an A/B test for ads\", \"calculate sample size for an experiment\", \"measure incrementality\", \"run a geo lift study\", or mentions \"statistical significance\", \"holdout test\", or \"test duration\". Do NOT use for: creative fatigue analysis (use creative-fatigue-analyzer), general campaign performance review (use platform-specific troubleshooters), or audience strategy (use buyer-persona-framework).

  Self-containedInstructions only3,176 words
• first-party-data-strategy

  This skill should be used when the user asks to \"set up server-side tracking\", \"implement CAPI\", \"build a first-party data strategy\", mentions \"Consent Mode V2\", \"cookieless advertising\", or \"GDPR-compliant tracking setup\". Do NOT use for: attribution discrepancy diagnosis (use attribution-reconciler), GTM container auditing (use gtm-container-auditor), or incrementality measurement (use incrementality-testing-guide).

  Self-containedInstructions only2,897 words
• ga4-api-reporting

  This skill should be used when the user asks to \"use the GA4 Data API\", \"build automated reports\", \"create a custom GA4 dashboard\", or mentions \"GA4 API quotas\", \"data extraction scripts\", or \"programmatic GA4 reporting\". Do NOT use for: GA4 UI reports (use ga4-revenue-analysis), BigQuery raw data (use ga4-bigquery-export), event tracking setup (use ga4-event-tracking-setup).

  Needs a keyActs undeclared899 words
• ga4-attribution-advisor

  This skill should be used when the user asks to \"choose an attribution model\", \"compare DDA vs last-click\", \"configure attribution windows\", or mentions \"cross-channel attribution\", \"first-click vs position-based\", or \"GA4 model comparison\". Do NOT use for: conversion import to Google Ads (use ga4-conversion-import), channel grouping configuration (use ga4-channel-groupings).

  Self-containedInstructions only2,195 words
• ga4-audience-builder

  This skill should be used when the user asks to \"build GA4 audiences\", \"create custom segments\", \"set up audience targeting\", or mentions \"sequential audiences\", \"user segments\", or \"remarketing audiences in GA4\". Do NOT use for: audience exclusions (use ga4-audience-exclusions), predictive audiences (use ga4-predictive-audiences), or exporting audiences to Google Ads (use ga4-remarketing-setup).

  Self-containedInstructions only2,058 words
• ga4-audience-exclusions

  This skill should be used when the user asks to \"exclude converters from campaigns\", \"set up audience exclusions\", \"prevent audience overlap\", or mentions \"frequency capping\", \"purchaser exclusions\", or \"budget waste from overlap\". Do NOT use for: building audiences (use ga4-audience-builder), predictive audiences (use ga4-predictive-audiences), or remarketing export setup (use ga4-remarketing-setup).

  Self-containedInstructions only2,250 words
• ga4-bigquery-export

  This skill should be used when the user asks to \"export GA4 to BigQuery\", \"query raw GA4 event data\", \"set up BigQuery linking\", or mentions \"GA4 data warehouse\", \"BigQuery dashboard\", or \"unsampled GA4 data\". Do NOT use for: GA4 Data API reporting (use ga4-api-reporting), standard GA4 UI reports (use ga4-revenue-analysis).

  Self-containedInstructions only2,304 words
• ga4-channel-groupings

  This skill should be used when the user asks to \"configure channel groupings\", \"create custom channel groups\", \"fix source/medium mapping\", or mentions \"branded vs non-branded traffic\", \"default channel groups\", or \"affiliate tracking channels\". Do NOT use for: UTM parameter setup (use ga4-cross-platform-tracking), attribution model selection (use ga4-attribution-advisor).

  Self-containedInstructions only1,728 words
• ga4-conversion-import

  This skill should be used when the user asks to \"import GA4 conversions to Google Ads\", \"set up Smart Bidding conversions\", \"configure conversion counting\", or mentions \"offline conversion import\", \"primary vs secondary conversions\", or \"GA4 to Google Ads export\". Do NOT use for: attribution model selection (use ga4-attribution-advisor), e-commerce event setup (use ga4-ecommerce-setup).

  Self-containedInstructions only1,814 words
• ga4-cross-platform-tracking

  This skill should be used when the user asks to \"set up UTM parameters\", \"track Meta ads in GA4\", \"implement cross-platform tracking\", or mentions \"auto-tagging vs UTM\", \"campaign naming conventions\", or \"LinkedIn/TikTok attribution in GA4\". Do NOT use for: channel grouping configuration (use ga4-channel-groupings), attribution model selection (use ga4-attribution-advisor).

  Reaches the webInstructions only1,722 words
• ga4-data-layer-guide

  This skill should be used when the user asks to \"set up a Data Layer\", \"implement GTM Data Layer\", \"push data to dataLayer\", or mentions \"e-commerce Data Layer\", \"Data Layer debugging\", or \"dataLayer structure\". Do NOT use for: GA4 property setup (use ga4-property-setup-guide), event tracking without Data Layer (use ga4-event-tracking-setup), or BigQuery export (use ga4-bigquery-export).

  Self-containedInstructions only1,834 words
• ga4-debugging-validation

  This skill should be used when the user asks to \"debug GA4 tracking\", \"validate tag implementation\", \"use DebugView\", or mentions \"data quality checks\", \"GA4 audit\", or \"event tracking not working\". Do NOT use for: e-commerce event setup (use ga4-ecommerce-setup), BigQuery data analysis (use ga4-bigquery-export).

  Self-containedInstructions only2,644 words
• ga4-ecommerce-setup

  This skill should be used when the user asks to \"set up e-commerce tracking in GA4\", \"implement purchase events\", \"configure add_to_cart tracking\", or mentions \"view_item events\", \"product dataLayer\", or \"enhanced e-commerce GA4\". Do NOT use for: promotion and coupon tracking (use ga4-promotion-tracking), revenue analysis and reporting (use ga4-revenue-analysis).

  Self-containedInstructions only1,953 words
• ga4-event-tracking-setup

  This skill should be used when the user asks to \"set up GA4 events\", \"configure custom events\", \"track form submissions\", or mentions \"click tracking\", \"GA4 event parameters\", or \"user properties\". Do NOT use for: Data Layer implementation (use ga4-data-layer-guide), key events/conversions setup (use ga4-key-events-config), or e-commerce event tracking (use ga4-ecommerce-setup).

  Self-containedInstructions only2,177 words
• ga4-key-events-config

  This skill should be used when the user asks to \"configure key events\", \"set up conversions\", \"mark events as key events\", or mentions \"conversion values\", \"primary vs secondary conversions\", or \"GA4 goal setup\". Do NOT use for: event tracking setup (use ga4-event-tracking-setup), Google Ads conversion import details (use ga4-conversion-import), or attribution models (use ga4-attribution-advisor).

  Self-containedInstructions only2,332 words
• ga4-predictive-audiences

  This skill should be used when the user asks to \"set up predictive audiences\", \"find likely buyers\", \"predict churn\", or mentions \"purchase probability\", \"at-risk customers\", or \"ML audiences in GA4\". Do NOT use for: building standard audiences (use ga4-audience-builder), audience exclusions (use ga4-audience-exclusions), or remarketing export setup (use ga4-remarketing-setup).

  Self-containedInstructions only1,856 words
• ga4-promotion-tracking

  This skill should be used when the user asks to \"track internal promotions\", \"measure coupon effectiveness\", \"set up promotion tracking in GA4\", or mentions \"promotion banners\", \"coupon ROI\", or \"A/B testing promotions\". Do NOT use for: e-commerce event setup (use ga4-ecommerce-setup), revenue analysis and reporting (use ga4-revenue-analysis).

  Self-containedInstructions only1,061 words
• ga4-property-setup-guide

  This skill should be used when the user asks to \"set up GA4\", \"create a GA4 property\", \"configure data streams\", or mentions \"Enhanced Measurement\", \"GA4 installation\", or \"link Google Ads to GA4\". Do NOT use for: event tracking (use ga4-event-tracking-setup), key events/conversions (use ga4-key-events-config), or audience building (use ga4-audience-builder).

  Self-containedInstructions only2,264 words
• ga4-remarketing-setup

  This skill should be used when the user asks to \"export GA4 audiences to Google Ads\", \"set up RLSA\", \"configure remarketing lists\", or mentions \"audience sync issues\", \"Display remarketing\", or \"YouTube remarketing\". Do NOT use for: audience creation in GA4 (use ga4-audience-builder), predictive audiences (use ga4-predictive-audiences), audience exclusion strategy (use ga4-audience-exclusions).

  Self-containedInstructions only2,203 words
• ga4-revenue-analysis

  This skill should be used when the user asks to \"analyze GA4 revenue\", \"review product performance\", \"build a checkout funnel\", or mentions \"purchase journey insights\", \"e-commerce KPI dashboard\", or \"revenue trends in GA4\". Do NOT use for: e-commerce event implementation (use ga4-ecommerce-setup), promotion and coupon tracking (use ga4-promotion-tracking).

  Self-containedInstructions only2,220 words
• google-ads-account-auditor

  This skill should be used when the user asks to \"audit a Google Ads account\", \"do an account takeover review\", \"run a health check on Google Ads\", \"identify optimization opportunities\", or mentions \"account audit\", \"periodic review\", or \"account health score\". Do NOT use for: single campaign troubleshooting (use performance-troubleshooter), keyword-only analysis (use keyword-strategy-planner).

  Self-containedInstructions only1,156 words
• google-ads-attribution-model-advisor

  This skill should be used when the user asks to \"choose an attribution model\", \"set up Data-Driven Attribution\", \"compare attribution models\", \"analyze conversion paths\", or mentions \"DDA\", \"cross-channel attribution\", or \"lookback window optimization\". Do NOT use for: bid strategy selection (use bid-strategy-selector), conversion tracking setup (use conversion-tracking-setup), or campaign performance diagnosis (use performance-troubleshooter).

  Self-containedInstructions only1,666 words
• google-ads-audience-strategy-planner

  This skill should be used when the user asks to \"plan Google Ads audience strategy\", \"set up Customer Match\", \"configure Optimized Targeting\", \"build audience layering\", or mentions \"In-market audiences\", \"first-party data strategy\", \"B2B targeting\", or \"custom segments\". Do NOT use for: remarketing list creation (use remarketing-list-builder), GA4 audience export (use ga4-integration-guide), bid strategy selection (use bid-strategy-selector).

  Self-containedInstructions only910 words
• google-ads-automated-rules-builder

  This skill should be used when the user asks to \"create automated rules in Google Ads\", \"set up budget management automation\", \"configure bid adjustment rules\", \"build performance alerts\", or mentions \"scheduling automation\", \"scripts vs rules\", or \"Google Ads automation\". Do NOT use for: Meta Ads rules (use meta-automated-rules-builder), Google Ads Scripts only (use google-ads-scripts-library), or bid strategy selection (use bid-strategy-selector).

  Self-containedInstructions only2,124 words
• google-ads-benchmark-database

  This skill should be used when the user asks to \"compare performance to industry benchmarks\", \"set KPI targets for a new account\", \"estimate CPA or ROAS by industry\", or mentions \"Google Ads benchmarks\", \"seasonal CPC trends\", or \"industry averages\". Do NOT use for: real-time performance troubleshooting (use performance-troubleshooter), Quality Score optimization (use quality-score-optimizer), or campaign structure decisions (use campaign-structure-advisor).

  Self-containedInstructions only2,789 words
• google-ads-bid-strategy-selector

  This skill should be used when the user asks to \"choose a Google Ads bid strategy\", \"compare tCPA vs tROAS\", \"set up value-based bidding\", \"migrate from manual to Smart Bidding\", or mentions \"Portfolio Bidding\", \"Maximize Conversions\", or \"learning phase management\". Do NOT use for: Meta Ads bidding (use meta-bid-strategy-selector), LinkedIn bidding (use linkedin-bid-strategy-selector), keyword strategy (use keyword-strategy-planner).

  Self-containedInstructions only2,728 words
• google-ads-campaign-structure-advisor

  This skill should be used when the user asks to \"restructure Google Ads account\", \"consolidate campaigns\", \"organize ad groups\", \"migrate from SKAGs\", or mentions \"campaign type selection\", \"account structure optimization\", or \"Smart Bidding-friendly structure\". Do NOT use for: bid strategy selection (use bid-strategy-selector), keyword strategy (use keyword-strategy-planner), or performance diagnosis (use performance-troubleshooter).

  Self-containedInstructions only916 words
• google-ads-competitive-analysis-toolkit

  This skill should be used when the user asks to \"analyze Auction Insights\", \"monitor competitor strategies\", \"calculate market share in Google Ads\", \"build a competitive response plan\", or mentions \"Share of Voice\", \"impression share analysis\", or \"competitor bidding\". Do NOT use for: keyword strategy (use keyword-strategy-planner), bid strategy selection (use bid-strategy-selector), or campaign performance diagnosis (use performance-troubleshooter).

  Reaches the webInstructions only823 words
• google-ads-conversion-tracking-debugger

  This skill should be used when the user asks to \"debug conversion tracking\", \"fix missing conversions\", \"resolve duplicate conversions\", \"troubleshoot tag not firing\", or mentions \"GCLID issues\", \"conversion discrepancy\", or \"Enhanced Conversions not working\". Do NOT use for: initial conversion tracking setup (use conversion-tracking-setup), Meta conversion issues (use meta tools), GA4 event debugging (use ga4 tools).

  Self-containedInstructions only738 words
• google-ads-conversion-tracking-setup

  This skill should be used when the user asks to \"set up conversion tracking\", \"implement Google Tag\", \"configure Enhanced Conversions\", \"import offline conversions\", or mentions \"gtag setup\", \"conversion value tracking\", or \"primary vs secondary conversions\". Do NOT use for: debugging existing tracking issues (use conversion-tracking-debugger), Meta pixel setup (use meta tools), GA4 event setup (use ga4 tools).

  Reaches the webInstructions only2,392 words
• google-ads-creative-fatigue-tracker

  This skill should be used when the user asks to \"detect Google Ads creative fatigue\", \"check asset performance decay\", \"find when to refresh Google Ads creatives\", or mentions \"PMax asset group fatigue\", \"Display ad burnout\", \"YouTube creative fatigue\", or \"asset rating decline\".

  Self-containedInstructions only2,443 words
• google-ads-demand-gen-planner

  This skill should be used when the user asks to \"set up Demand Gen campaigns\", \"configure Gmail ads\", \"create feed-based creatives\", \"advertise on YouTube Shorts\", or mentions \"Demand Gen\", \"Discovery campaign migration\", \"mid-funnel campaigns\", or \"visual storytelling ads\". Do NOT use for: Search campaign setup (use search-campaign-builder), Performance Max optimization (use performance-max-optimizer), or YouTube awareness/bumper strategy (use youtube-ads-strategist).

  Self-containedInstructions only2,734 words
• google-ads-display-campaign-optimizer

  This skill should be used when the user asks to \"optimize Display campaigns\", \"set up Responsive Display Ads\", \"configure display placement targeting\", \"improve viewability\", or mentions \"GDN\", \"banner formats\", \"brand safety\", or \"Display Network\". Do NOT use for: search campaign optimization (use search-campaign-optimizer), Performance Max setup (use pmax-strategy-builder), or bid strategy selection (use bid-strategy-selector).

  Self-containedInstructions only2,681 words
• google-ads-enhanced-conversions-setup

  This skill should be used when the user asks to \"implement Enhanced Conversions\", \"set up server-side tagging\", \"configure Consent Mode V2\", \"hash customer data\", or mentions \"first-party data integration\", \"GDPR compliance for Google Ads\", or \"Enhanced Conversions for leads\". Do NOT use for: general conversion tracking setup (use conversion-tracking-setup), conversion tracking debugging (use conversion-tracking-debugger), GA4 integration (use ga4-integration-guide).

  Reaches the webInstructions only2,516 words
• google-ads-ga4-integration-guide

  This skill should be used when the user asks to \"link Google Ads to GA4\", \"import GA4 conversions into Google Ads\", \"sync GA4 audiences\", \"align attribution models\", or mentions \"UTM tagging\", \"cross-platform tracking\", or \"data-driven attribution\". Do NOT use for: GA4 standalone reporting (use ga4 MCP tools directly), conversion tracking setup (use conversion-tracking-setup), enhanced conversions (use enhanced-conversions-setup).

  Self-containedInstructions only2,322 words
• google-ads-gaql-query-guide

  This skill should be used when the user asks to \"write a GAQL query\", \"build a Google Ads report\", \"select metrics and dimensions\", \"filter by date range in GAQL\", or mentions \"video_views\", \"campaign_search_term_view\", \"LAST_90_DAYS\", or \"Google Ads Query Language\".

  Self-containedInstructions only1,384 words
• google-ads-keyword-strategy-planner

  This skill should be used when the user asks to \"plan keyword strategy\", \"choose match types\", \"build negative keyword lists\", \"analyze search terms report\", or mentions \"query sculpting\", \"keyword clustering\", or \"Broad vs Phrase vs Exact match\". Do NOT use for: bid strategy selection (use bid-strategy-selector), campaign structure decisions (use campaign-structure-advisor), or Quality Score optimization (use quality-score-optimizer).

  Self-containedInstructions only2,696 words
• google-ads-learning-phase-tracker

  This skill should be used when the user asks to \"check learning phase status\", \"fix stuck learning phase\", \"accelerate Smart Bidding learning\", \"predict learning phase duration\", or mentions \"learning limited\", \"bid strategy learning\", or \"tCPA learning phase\". Do NOT use for: bid strategy selection (use bid-strategy-selector), campaign structure changes (use campaign-structure-advisor), or conversion tracking setup (use conversion-tracking-auditor).

  Self-containedInstructions only1,748 words
• google-ads-performance-max-optimizer

  This skill should be used when the user asks to \"set up Performance Max\", \"optimize PMax campaigns\", \"configure audience signals\", \"choose search themes\", or mentions \"PMax asset group strategy\", \"channel performance breakdown\", or \"e-commerce vs lead gen PMax\". Do NOT use for: PMax audit scoring (use pmax-audit-checklist), PMax retail-specific optimization (use pmax-retail-optimizer), PMax vs Search cannibalization (use pmax-search-cannibalization-detector).

  Self-containedInstructions only1,828 words
• google-ads-performance-troubleshooter

  This skill should be used when the user asks to \"troubleshoot Google Ads performance\", \"diagnose CPA increase\", \"fix conversion drops\", \"investigate impression share decline\", or mentions \"ROAS degradation\", \"budget issues\", or \"performance problems\". Do NOT use for: full account audits (use account-auditor), keyword strategy planning (use keyword-strategy-planner).

  Self-containedInstructions only774 words
• google-ads-pmax-asset-group-optimizer

  This skill should be used when the user asks to \"optimize PMax asset groups\", \"analyze asset group performance\", \"configure listing groups\", \"set up search themes\", or mentions \"audience signals optimization\", \"creative testing in PMax\", or \"asset group structure\". Do NOT use for: standard Search/Display campaign setup (use search-campaign-builder), bid strategy selection (use learning-phase-tracker).

  Self-containedInstructions only937 words
• google-ads-pmax-audit-checklist

  This skill should be used when the user asks to \"audit Performance Max\", \"review PMax health\", \"score PMax campaigns\", \"evaluate asset group performance\", or mentions \"PMax scorecard\", \"PMax health check\", or \"Ad Strength improvement\". Do NOT use for: PMax initial setup (use performance-max-optimizer), PMax retail-specific issues (use pmax-retail-optimizer), PMax vs Search cannibalization (use pmax-search-cannibalization-detector).

  Self-containedInstructions only1,984 words
• google-ads-pmax-retail-optimizer

  This skill should be used when the user asks to \"optimize PMax retail campaigns\", \"fix zombie products in PMax\", \"set up listing group filters\", \"configure custom labels for PMax\", or mentions \"PMax e-commerce\", \"asset group budget allocation\", or \"product feed PMax\". Do NOT use for: general PMax setup (use performance-max-optimizer), PMax auditing (use pmax-audit-checklist), Shopping feed optimization outside PMax (use shopping-feed-optimizer).

  Self-containedInstructions only2,089 words
• google-ads-pmax-search-cannibalization-detector

  This skill should be used when the user asks to \"detect PMax Search cannibalization\", \"check if PMax is stealing brand traffic\", \"analyze branded ROAS inflation\", \"set up brand exclusions\", or mentions \"PMax cannibalizing Search\", \"incrementality testing\", or \"PMax stealing traffic\". Do NOT use for: general PMax optimization (use performance-max-optimizer), SEO vs SEA keyword gaps (use seo-sea-keyword-gap-analyzer), Shopping structure advice (use shopping-campaign-structure-advisor).

  Self-containedInstructions only1,693 words
• google-ads-quality-score-optimizer

  This skill should be used when the user asks to \"improve Quality Score\", \"reduce CPC through QS\", \"diagnose low Quality Score\", \"optimize ad relevance\", or mentions \"landing page experience\", \"expected CTR\", or \"Quality Score components\". Do NOT use for: full account audits (use account-auditor), landing-page-only issues without QS context.

  Reaches the webInstructions only1,540 words
• google-ads-remarketing-list-builder

  This skill should be used when the user asks to \"build remarketing lists\", \"set up RLSA\", \"implement dynamic remarketing\", \"create cart abandonment audiences\", or mentions \"sequential remarketing\", \"cross-device retargeting\", or \"display remarketing campaigns\". Do NOT use for: audience strategy planning (use audience-strategy-planner), GA4 audience export (use ga4-integration-guide), bid strategy selection (use bid-strategy-selector).

  Reaches the webInstructions only925 words
• google-ads-scaling-calculator

  This skill should be used when the user asks to \"scale Google Ads budget\", \"calculate incremental ROAS\", \"analyze diminishing returns\", \"plan a scaling roadmap\", or mentions \"iROAS\", \"break-even calculation\", or \"profit maximization model\". Do NOT use for: initial campaign setup (use search-campaign-builder), bid strategy selection (use learning-phase-tracker).

  Self-containedInstructions only834 words
• google-ads-scripts-library

  This skill should be used when the user asks to \"set up Google Ads Scripts\", \"automate bid adjustments with scripts\", \"create budget pacing alerts\", \"detect performance anomalies\", or mentions \"N-gram analysis script\", \"broken URL checker\", or \"Google Ads automation scripts\". Do NOT use for: manual campaign optimization (use performance-troubleshooter), keyword strategy planning (use keyword-strategy-planner), or Quality Score improvement (use quality-score-optimizer).

  Self-containedActs undeclared2,526 words
• google-ads-search-campaign-builder

  This skill should be used when the user asks to \"build a Search campaign\", \"write RSA ad copy\", \"improve Ad Strength\", \"set up sitelinks and callouts\", or mentions \"lead generation campaign\", \"call extensions\", \"lead forms\", or \"search campaign structure\". Do NOT use for: Performance Max campaigns (use performance-max-optimizer), Shopping campaigns (use shopping-campaign-structure-advisor), bid strategy selection (use bid-strategy-selector).

  Self-containedInstructions only2,824 words
• google-ads-shopping-campaign-structure-advisor

  This skill should be used when the user asks to \"structure Shopping campaigns\", \"choose between Standard Shopping and PMax\", \"set up product group subdivisions\", \"migrate from Standard Shopping to PMax\", or mentions \"campaign priority\", \"query sculpting\", or \"Shopping campaign setup\". Do NOT use for: PMax general optimization (use performance-max-optimizer), PMax auditing (use pmax-audit-checklist), Shopping feed optimization (use shopping-feed-optimizer).

  Self-containedInstructions only2,058 words
• google-ads-shopping-feed-optimizer

  This skill should be used when the user asks to \"optimize Shopping feed\", \"fix product disapprovals\", \"improve product titles\", \"set up custom labels\", or mentions \"Merchant Center\", \"feed rules\", \"product data quality\", or \"free listings optimization\". Do NOT use for: Shopping campaign structure advice (use shopping-campaign-structure-advisor), PMax retail optimization (use pmax-retail-optimizer), general PMax setup (use performance-max-optimizer).

  Reaches the webInstructions only2,698 words
• google-ads-youtube-ads-strategist

  This skill should be used when the user asks to \"plan YouTube Ads strategy\", \"choose video ad formats\", \"set up Bumper ads\", \"target YouTube audiences\", or mentions \"TrueView\", \"ABCD framework\", \"YouTube remarketing\", or \"video campaign optimization\". Do NOT use for: standard Display campaigns (use display-campaign-optimizer), Performance Max video assets (use pmax-asset-group-optimizer).

  Self-containedInstructions only2,811 words
• gsc-performance-analyzer

  This skill should be used when the user asks to \"analyze GSC performance\", \"optimize organic CTR\", \"check keyword rankings\", or mentions \"position tracking\", \"seasonal SEO trends\", or \"Google Discover performance\". Do NOT use for: indexing problems or technical SEO issues (use technical-seo-monitor).

  Self-containedInstructions only1,469 words
• gtm-consent-mode-guide

  This skill should be used when the user asks to \"implement Consent Mode v2\", \"integrate a CMP with GTM\", \"recover data lost to cookie consent\", \"set up consent_default and consent_update\", or mentions \"TCF 2.2\", \"behavioral modeling\", or \"Enhanced Conversions for consent\". Do NOT use for: GTM tag/trigger setup (use gtm-conversion-setup-guide), server-side tagging (use gtm-server-side-tagging-guide), or strategic tracking planning (use tracking-plan-builder).

  Self-containedInstructions only3,672 words
• gtm-container-auditor

  This skill should be used when the user asks to \"audit my GTM container\", \"find duplicate tags\", \"clean up Tag Manager\", mentions \"GTM health check\", \"unused tags and triggers\", or \"consent compliance of tags\". Do NOT use for: server-side tracking or CAPI implementation (use first-party-data-strategy), attribution discrepancies between platforms (use attribution-reconciler), or general tag implementation guidance (use platform-specific skills).

  Self-containedInstructions only1,927 words
• gtm-conversion-setup-guide

  This skill should be used when the user asks to \"set up conversion tags in GTM\", \"configure a Meta Pixel trigger\", \"debug a tag not firing\", \"add Google Ads conversion tracking in GTM\", or mentions \"GTM tag setup\", \"trigger conditions\", or \"LinkedIn Insight Tag\". Do NOT use for: strategic tracking planning (use tracking-plan-builder), server-side tagging (use gtm-server-side-tagging-guide), or consent implementation (use gtm-consent-mode-guide).

  Reaches the webInstructions only3,291 words
• gtm-server-side-tagging-guide

  This skill should be used when the user asks to \"set up server-side GTM\", \"implement Meta CAPI via sGTM\", \"migrate from client-side to server-side tagging\", \"estimate sGTM hosting costs\", or mentions \"server-side tagging\", \"sGTM\", or \"first-party data strategy\". Do NOT use for: client-side GTM tag setup (use gtm-conversion-setup-guide), strategic tracking planning (use tracking-plan-builder), or consent mode implementation (use gtm-consent-mode-guide).

  Reaches the webInstructions only3,087 words
• incrementality-testing-guide

  This skill should be used when the user asks to \"run an incrementality test\", \"measure true ad impact\", \"design a geo lift test\", mentions \"incremental ROAS\", \"holdout experiment\", or \"is my advertising actually working\". Do NOT use for: attribution discrepancy diagnosis (use attribution-reconciler), A/B testing landing pages (use landing-page-optimization-guide), or first-party data / tracking setup (use first-party-data-strategy).

  Self-containedInstructions only1,953 words
• landing-page-optimization-guide

  This skill should be used when the user asks to \"optimize my landing page\", \"improve conversion rate\", \"audit my landing page for CRO\", mentions \"message match between ads and pages\", \"high bounce rate on paid traffic\", or \"A/B test prioritization\". Do NOT use for: ad creative optimization (use platform-specific creative/fatigue skills), channel selection (use channel-selection-framework), or tracking/pixel implementation (use first-party-data-strategy or gtm-container-auditor).

  Self-containedInstructions only1,206 words
• linkedin-abm-targeting-strategy

  This skill should be used when the user asks to \"target specific companies on LinkedIn\", \"build an ABM campaign\", \"reach the buying committee\", \"create a company list for LinkedIn\", or mentions \"account-based marketing\", \"decision-maker targeting\", or \"account penetration\". Do NOT use for: general LinkedIn campaign optimization (use linkedin-performance-troubleshooter), lead form strategy (use linkedin-lead-gen-optimizer), or campaign scaling (use linkedin-campaign-scaling-guide).

  Self-containedInstructions only2,089 words
• linkedin-benchmark-database

  This skill should be used when the user asks to \"look up LinkedIn benchmarks\", \"compare LinkedIn CPL to industry average\", \"set LinkedIn KPI targets\", or mentions \"is my LinkedIn CTR good\", \"LinkedIn CPC benchmark\", or \"B2B ad performance standards\". Do NOT use for: LinkedIn bid strategy selection (use linkedin-bid-strategy-selector), LinkedIn lead gen optimization (use linkedin-lead-gen-optimizer), LinkedIn performance troubleshooting (use linkedin-performance-troubleshooter).

  Self-containedInstructions only2,026 words
• linkedin-bid-strategy-selector

  This skill should be used when the user asks to \"optimize LinkedIn bid strategy\", \"choose between Maximum Delivery and Manual Bidding\", \"set up LinkedIn Cost Cap\", \"reduce LinkedIn CPC\", or mentions \"LinkedIn CPL too high\" or \"LinkedIn budget pacing\". Do NOT use for: LinkedIn benchmark lookups (use benchmark-database), LinkedIn lead gen form optimization (use linkedin-lead-gen-optimizer), LinkedIn performance troubleshooting (use linkedin-performance-troubleshooter).

  Self-containedInstructions only2,774 words
• linkedin-campaign-scaling-guide

  This skill should be used when the user asks to \"scale LinkedIn ad spend\", \"break through a LinkedIn campaign plateau\", \"expand LinkedIn audiences\", \"optimize LinkedIn bid strategy\", or mentions \"LinkedIn diminishing returns\", \"audience saturation\", or \"LinkedIn budget allocation\". Do NOT use for: initial campaign setup (use linkedin-content-strategy), lead quality issues (use linkedin-lead-scoring-framework), or ABM targeting (use linkedin-abm-targeting-strategy).

  Self-containedInstructions only3,047 words
• linkedin-content-strategy

  This skill should be used when the user asks to \"choose a LinkedIn ad format\", \"build a B2B content funnel on LinkedIn\", \"compare carousel vs video on LinkedIn\", \"create Thought Leader Ads\", or mentions \"LinkedIn ad format\", \"Sponsored Content strategy\", or \"LinkedIn creative best practices\". Do NOT use for: lead form optimization (use linkedin-lead-gen-optimizer), campaign scaling (use linkedin-campaign-scaling-guide), or ABM targeting (use linkedin-abm-targeting-strategy).

  Self-containedInstructions only2,631 words
• linkedin-cost-monitor

  This skill should be used when the user asks to \"track LinkedIn ad costs\", \"benchmark LinkedIn CPC in Europe\", \"detect LinkedIn cost spikes\", or mentions \"why is LinkedIn so expensive\", \"LinkedIn CPL normal for Netherlands\", or \"LinkedIn cost trends EU\". Do NOT use for: general LinkedIn benchmark lookups across all metrics (use linkedin-benchmark-database), LinkedIn bid strategy questions (use linkedin-bid-strategy-selector), or LinkedIn performance troubleshooting (use linkedin-performance-troubleshooter).

  Self-containedInstructions only2,685 words
• linkedin-lead-gen-optimizer

  This skill should be used when the user asks to \"optimize LinkedIn Lead Gen Forms\", \"compare Lead Gen Forms vs landing pages\", \"improve LinkedIn lead quality\", \"reduce LinkedIn CPL\", or mentions \"LinkedIn form conversion rate\" or \"B2B lead quality tradeoff\". Do NOT use for: LinkedIn bid strategy questions (use linkedin-bid-strategy-selector), LinkedIn benchmark lookups (use linkedin-benchmark-database), or LinkedIn learning phase questions (use linkedin-learning-phase-tracker).

  Self-containedInstructions only1,798 words
• linkedin-lead-scoring-framework

  This skill should be used when the user asks to \"score LinkedIn leads\", \"improve MQL to SQL conversion\", \"reduce cost per qualified lead\", \"build a lead scoring model\", or mentions \"LinkedIn lead quality\", \"lead qualification framework\", or \"CRM integration for LinkedIn leads\". Do NOT use for: lead form design or A/B testing (use linkedin-lead-gen-optimizer), campaign performance diagnostics (use linkedin-performance-troubleshooter), or ABM account scoring (use linkedin-abm-targeting-strategy).

  Self-containedInstructions only2,846 words
• linkedin-learning-phase-tracker

  This skill should be used when the user asks to \"navigate LinkedIn learning phase\", \"wait before optimizing LinkedIn campaigns\", \"exit LinkedIn learning phase faster\", or mentions \"LinkedIn campaign high variance first weeks\", \"LinkedIn budget for optimization\", or \"LinkedIn algorithm learning period\". Do NOT use for: LinkedIn bid strategy selection (use linkedin-bid-strategy-selector), LinkedIn performance troubleshooting (use linkedin-performance-troubleshooter), or LinkedIn benchmark lookups (use linkedin-benchmark-database).

  Self-containedInstructions only2,526 words
• linkedin-performance-troubleshooter

  This skill should be used when the user asks to \"fix LinkedIn ad performance\", \"diagnose high LinkedIn CPL\", \"fix LinkedIn ads not spending\", or mentions \"LinkedIn low engagement\", \"LinkedIn performance drop\", or \"reduce LinkedIn ad costs\". Do NOT use for: LinkedIn bid strategy selection (use linkedin-bid-strategy-selector), LinkedIn lead gen form optimization (use linkedin-lead-gen-optimizer), or LinkedIn benchmark lookups (use linkedin-benchmark-database).

  Self-containedInstructions only1,881 words
• linkedin-revenue-attribution

  This skill should be used when the user asks to \"prove LinkedIn ROI to leadership\", \"connect CRM to LinkedIn attribution\", \"measure LinkedIn pipeline impact\", or mentions \"LinkedIn revenue attribution\", \"B2B sales cycle attribution\", or \"LinkedIn value reporting\". Do NOT use for: LinkedIn cost benchmarks (use linkedin-cost-monitor or linkedin-benchmark-database), LinkedIn lead gen optimization (use linkedin-lead-gen-optimizer), or LinkedIn bid strategy (use linkedin-bid-strategy-selector).

  Self-containedInstructions only2,856 words
• local-business-advertising-guide

  This skill should be used when the user asks to \"advertise a local business\", \"run ads for a restaurant or dentist\", \"set up Local Services Ads\", \"target people in my city\", or mentions \"local business ads\", \"small ad budget\", or \"Google Business Profile optimization\". Do NOT use for: e-commerce businesses selling online (use ecommerce-funnel-optimizer), national/international brands (use channel-selection-framework), or B2B SaaS companies (use platform-specific skills).

  Self-containedInstructions only3,972 words
• ltv-cac-modeling-framework

  This skill should be used when the user asks to \"calculate customer lifetime value\", \"set CPA targets based on LTV\", \"evaluate LTV to CAC ratio\", \"calculate payback period\", or mentions \"LTV:CAC\", \"customer acquisition cost\", \"MER\", or \"maximum allowable acquisition cost\". Do NOT use for: single-campaign ROAS optimization (use platform-specific skills), creative performance analysis (use creative-fatigue-analyzer), or funnel structure design (use ecommerce-funnel-optimizer).

  Self-containedInstructions only2,715 words
• market-sizing-guide

  This skill should be used when the user asks to \"calculate TAM SAM SOM\", \"size my market for ad budget\", \"plan budget for a new market\", mentions \"how much should I spend on ads\", \"addressable audience sizing\", or \"market opportunity assessment\". Do NOT use for: channel-level budget allocation (use channel-selection-framework), competitor spend estimation (use competitor-analysis-toolkit), or cross-platform attribution (use attribution-reconciler).

  Self-containedInstructions only1,928 words
• meta-ab-test-planner

  This skill should be used when the user asks to \"plan an A/B test\", \"calculate sample size\", \"analyze test results\", or mentions \"Meta split test\", \"statistical significance\", or \"testing roadmap\". Do NOT use for: creative brainstorming (use creative-diversification-generator), ad copy writing (use ad-copy-generator), campaign structure (use campaign-structure-advisor).

  Self-containedInstructions only1,603 words
• meta-account-auditor

  This skill should be used when the user asks to \"audit a Meta Ads account\", \"take over a new account\", \"run a health check\", or mentions \"account audit\", \"periodic review\", or \"Meta account health score\". Do NOT use for: campaign structure advice (use campaign-structure-advisor), performance troubleshooting (use performance-troubleshooter), benchmark comparisons only (use benchmark-database).

  Self-containedInstructions only2,352 words
• meta-ad-copy-generator

  This skill should be used when the user asks to \"write ad copy\", \"generate headlines\", \"create primary text\", or mentions \"Meta ad copy\", \"ad descriptions\", or \"hook formulas for ads\". Do NOT use for: video scripts (use video-script-writer), creative brainstorming (use creative-diversification-generator), A/B test design (use ab-test-planner).

  Self-containedInstructions only1,541 words
• meta-ad-launch-playbook

  This skill should be used when the user wants to launch a Meta campaign end to end, create a batch of Meta ads, turn a folder of creatives into ads, go \"from creatives to live ads\", \"set up a campaign, ad set and ads\", or \"make ads with a different ratio per placement\". It is the single guided runbook from zero to live ads using the Ad Superpowers MCP write tools (meta_create, meta_create_ad), and it routes to the specialist skills for depth. Do NOT use for: getting a file into Meta / image_hash / hosting (use media-upload-guide), choosing a bid strategy in depth (use bid-strategy-selector), CBO vs ABO theory (use campaign-structure-advisor), writing the copy (use ad-copy-generator), creative testing matrices (use creative-diversification-generator), catalog / DPA strategy (use catalog-optimizer).

  Self-containedInstructions only1,586 words
• meta-attribution-window-advisor

  This skill should be used when the user asks to \"choose an attribution window\", \"compare click vs view-through attribution\", \"set up incremental attribution\", or mentions \"Meta attribution settings\", \"iOS 14 attribution\", or \"attribution window configuration\". Do NOT use for: cross-platform attribution reconciliation (use cross-platform-attribution-reconciler), CAPI setup (use capi-implementation-guide), EMQ optimization (use emq-optimizer).

  Self-containedInstructions only1,672 words
• meta-audience-overlap-detector

  This skill should be used when the user asks to \"detect audience overlap\", \"consolidate audiences\", \"set up exclusion strategies\", or mentions \"audience overlap\", \"self-bidding\", or \"internal auction competition\". Do NOT use for: campaign structure advice (use campaign-structure-advisor), lookalike strategy (use lookalike-strategy-planner), full-funnel design (use full-funnel-designer).

  Self-containedInstructions only1,355 words
• meta-automated-rules-builder

  This skill should be used when the user asks to \"create automated rules\", \"set up budget protection\", \"build performance rules\", or mentions \"Meta automated rules\", \"rule-based optimization\", or \"auto-pause rules\". Do NOT use for: bid strategy selection (use bid-strategy-selector), workflow process optimization (use workflow-optimizer), campaign structure (use campaign-structure-advisor).

  Self-containedInstructions only1,921 words
• meta-benchmark-database

  This skill should be used when the user asks to \"compare my metrics to benchmarks\", \"find industry averages\", \"set campaign targets\", or mentions \"Meta Ads benchmarks\", \"CPM by industry\", or \"average CTR for my vertical\". Do NOT use for: performance diagnostics (use performance-troubleshooter), account audits (use account-auditor), scaling decisions (use scaling-calculator).

  Self-containedInstructions only1,589 words
• meta-bid-strategy-selector

  This skill should be used when the user asks to \"choose a bid strategy\", \"compare cost cap vs bid cap\", \"set up value rules\", or mentions \"Meta bid strategy\", \"ROAS goal bidding\", or \"scaling bid approach\". Do NOT use for: Google Ads bidding (use google-bid-strategy-selector), campaign structure decisions (use campaign-structure-advisor), creative testing (use creative-diversification-generator).

  Self-containedInstructions only1,629 words
• meta-campaign-structure-advisor

  This skill should be used when the user asks to \"set up campaign structure\", \"audit account structure\", \"organize ad sets\", or mentions \"Meta account structure\", \"creative testing framework\", or \"4-tier funnel\". Do NOT use for: bid strategy selection (use bid-strategy-selector), creative brainstorming (use creative-diversification-generator), full-funnel design across platforms (use full-funnel-designer).

  Self-containedActs undeclared2,661 words
• meta-capi-implementation-guide

  This skill should be used when the user asks to \"set up CAPI\", \"implement server-side tracking\", \"configure event deduplication\", or mentions \"Conversions API\", \"CAPI Gateway\", or \"CAPI troubleshooting\". Do NOT use for: EMQ optimization specifically (use emq-optimizer), attribution window decisions (use attribution-window-advisor), pixel-only tracking issues (use performance-troubleshooter).

  Needs a keyInstructions only1,387 words
• meta-catalog-optimizer

  This skill should be used when the user asks to \"optimize product catalog\", \"improve catalog ad performance\", \"fix catalog feed issues\", or mentions \"Advantage+ Catalog Ads\", \"product set strategy\", or \"catalog feed optimization\". Do NOT use for: campaign structure (use campaign-structure-advisor), creative diversification (use creative-diversification-generator), full-funnel design (use full-funnel-designer).

  Self-containedInstructions only1,842 words
• meta-creative-diversification-generator

  This skill should be used when the user asks to \"brainstorm ad creatives\", \"generate hook strategies\", \"build modular creative systems\", \"create UGC briefs\", or mentions \"creative diversification\" or \"ad concept variations\". Do NOT use for: ad copy writing only (use ad-copy-generator), video scripts only (use video-script-writer), creative fatigue analysis (use creative-fatigue-analyzer).

  Self-containedInstructions only1,773 words
• meta-creative-fatigue-analyzer

  This skill should be used when the user asks to \"detect creative fatigue\", \"analyze frequency vs CTR\", \"plan a creative refresh\", or mentions \"Meta ad fatigue\", \"declining CTR on Facebook\", or \"frequency thresholds\".

  Self-containedInstructions only2,036 words
• meta-emq-optimizer

  This skill should be used when the user asks to \"improve EMQ score\", \"optimize event match quality\", \"configure Advanced Matching\", or mentions \"EMQ\", \"Customer Information Parameters\", or \"match quality diagnostics\". Do NOT use for: CAPI implementation (use capi-implementation-guide), attribution window configuration (use attribution-window-advisor), pixel installation issues (use performance-troubleshooter).

  Reaches the webInstructions only1,574 words
• meta-full-funnel-designer

  This skill should be used when the user asks to \"design a full funnel\", \"allocate budget across funnel stages\", \"optimize TOFU/MOFU/BOFU\", or mentions \"full-funnel strategy\", \"customer journey campaigns\", or \"funnel budget split\". Do NOT use for: campaign structure details (use campaign-structure-advisor), audience overlap issues (use audience-overlap-detector), bid strategy selection (use bid-strategy-selector).

  Self-containedInstructions only1,408 words
• meta-learning-phase-tracker

  This skill should be used when the user asks to \"check learning phase status\", \"predict edit impact\", \"exit learning phase faster\", or mentions \"learning phase\", \"significant edit reset\", or \"ad set health check\". Do NOT use for: campaign structure decisions (use campaign-structure-advisor), performance troubleshooting (use performance-troubleshooter), bid strategy selection (use bid-strategy-selector).

  Self-containedInstructions only1,363 words
• meta-lookalike-strategy-planner

  This skill should be used when the user asks to \"create lookalike audiences\", \"optimize LAL percentages\", \"choose source audiences\", or mentions \"lookalike strategy\", \"LAL underperforming\", or \"Advantage+ audience signals\". Do NOT use for: audience overlap issues (use audience-overlap-detector), full-funnel design (use full-funnel-designer), campaign structure (use campaign-structure-advisor).

  Self-containedInstructions only1,507 words
• meta-media-upload-guide

  This skill should be used when the user asks to \"upload a video to Meta\", \"upload an image to Meta\", \"push a local file into Meta media library\", \"use a Canva / Google Drive / Dropbox asset for an ad\", \"Meta says it can't upload my local file\", \"how do I get an image_hash\", \"bulk upload creatives\", or mentions \"image_url vs image_hash\", \"video_url vs video_id\", \"Meta Media Library\", \"Zakelijke media\", or \"Meta asset hosting\". Covers the complete decision tree from a file on disk to a usable Meta asset. Do NOT use for: ad copy (use ad-copy-generator), video scripts (use video-script-writer), creative strategy (use creative-diversification-generator), CAPI / pixel setup (use capi-implementation-guide).

  Reaches the webActs undeclared4,713 words
• meta-page-instagram-connector

  This skill should be used when the user wants to set up a client's Facebook Page and Instagram for ads, connect Meta Page and Instagram to a client, wire a client's Meta Page and IG, decide which Facebook Page a client's ads post from, or fix a client's Instagram-access (error 1815199) problem. It discovers the promotable Pages and connected Instagram accounts for the client's Meta ad account and saves the chosen identities onto the client profile, so meta_create_ad resolves them automatically on every ad. Do NOT use for: building the ad itself (use ad-launch-playbook), general client import/grouping (use client-context-onboarding), or bid strategy (use bid-strategy-selector).

  Self-containedInstructions only788 words
• meta-performance-troubleshooter

  This skill should be used when the user asks to \"troubleshoot campaign performance\", \"diagnose delivery issues\", \"fix high CPA\", or mentions \"underperforming Meta ads\", \"Ad Relevance Diagnostics\", or \"kill vs scale decision\". Do NOT use for: learning phase issues (use learning-phase-tracker), bid strategy changes (use bid-strategy-selector), creative fatigue specifically (use creative-fatigue-analyzer).

  Self-containedInstructions only1,828 words
• meta-privacy-compliance-checker

  This skill should be used when the user asks to \"check privacy compliance\", \"validate GDPR setup\", \"implement cookieless tracking\", or mentions \"Meta privacy compliance\", \"iOS 14 tracking setup\", or \"consent management for ads\". Do NOT use for: CAPI implementation details (use capi-implementation-guide), EMQ optimization (use emq-optimizer), attribution window decisions (use attribution-window-advisor).

  Self-containedInstructions only1,517 words
• meta-prompt-engineering-library

  This skill should be used when the user asks to \"get AI prompts for Meta Ads\", \"optimize prompts for ad analysis\", \"find prompt templates\", or mentions \"prompt engineering for ads\", \"AI workflow prompts\", or \"Meta Ads prompt library\". Do NOT use for: ad copy writing directly (use ad-copy-generator), video scripts (use video-script-writer), campaign diagnostics (use performance-troubleshooter).

  Self-containedInstructions only1,807 words
• meta-scaling-calculator

  This skill should be used when the user asks to \"scale a campaign\", \"calculate budget increments\", \"plan a scaling timeline\", or mentions \"scaling without losing performance\", \"Meta Ads scaling strategy\", or \"budget increase risk\". Do NOT use for: bid strategy selection (use bid-strategy-selector), budget allocation across funnel (use full-funnel-designer), performance diagnostics (use performance-troubleshooter).

  Self-containedInstructions only1,726 words
• meta-video-script-writer

  This skill should be used when the user asks to \"write a video script\", \"create a Reels script\", \"script a Stories ad\", or mentions \"video ad script\", \"UGC script\", or \"hook structure for video\". Do NOT use for: ad copy text (use ad-copy-generator), creative brainstorming (use creative-diversification-generator), A/B test design (use ab-test-planner).

  Self-containedInstructions only1,691 words
• meta-workflow-optimizer

  This skill should be used when the user asks to \"optimize my Meta Ads workflow\", \"create a daily checklist\", \"build SOPs for ad management\", or mentions \"Meta Ads workflow\", \"weekly review process\", or \"campaign management routine\". Do NOT use for: automated rules setup (use automated-rules-builder), campaign structure (use campaign-structure-advisor), performance diagnostics (use performance-troubleshooter).

  Self-containedInstructions only1,709 words
• seo-sea-keyword-gap-analyzer

  This skill should be used when the user asks to \"compare organic and paid keywords\", \"find SEO SEA cannibalization\", \"stop bidding on organic rankings\", mentions \"keyword overlap between GSC and Google Ads\", \"paid-only keyword dependencies\", or \"budget savings from organic\". Do NOT use for: general GSC performance analysis (use gsc-performance-analyzer), Google Ads campaign optimization (use Google Ads platform skills), or competitor keyword research (use competitor-analysis-toolkit).

  Self-containedInstructions only1,123 words
• technical-seo-monitor

  This skill should be used when the user asks to \"fix indexing problems\", \"check sitemap health\", \"diagnose crawl issues\", or mentions \"pages not appearing in Google\", \"canonical URL conflicts\", or \"technical SEO audit\". Do NOT use for: organic search performance analysis or CTR optimization (use gsc-performance-analyzer).

  Self-containedInstructions only1,808 words
• tiktok-app-performance-tracker

  This skill should be used when the user asks to \"optimize TikTok app install campaigns\", \"reconcile TikTok MMP data\", \"fix TikTok SKAN attribution\", or mentions \"TikTok cost per install\", \"TikTok AppsFlyer numbers don't match\", or \"TikTok app event tracking\". Do NOT use for: TikTok creative fatigue (use tiktok-creative-fatigue-tracker), TikTok video performance (use tiktok-video-performance-analyzer), or TikTok benchmark lookups (use tiktok-benchmark-database).

  Self-containedInstructions only2,329 words
• tiktok-attribution-guide

  This skill should be used when the user asks to \"understand TikTok attribution\", \"compare TikTok VTA vs CTA\", \"reconcile TikTok and GA4 conversions\", or mentions \"TikTok view-through attribution\", \"TikTok attribution windows\", or \"measure TikTok true impact\". Do NOT use for: TikTok app install attribution/MMP (use tiktok-app-performance-tracker), TikTok creative performance (use tiktok-video-performance-analyzer), or TikTok benchmark lookups (use tiktok-benchmark-database).

  Self-containedInstructions only2,497 words
• tiktok-audience-strategy

  This skill should be used when the user asks to \"build TikTok audiences\", \"choose TikTok lookalike size\", \"set up TikTok custom audiences\", \"decide between broad and narrow targeting on TikTok\", or mentions \"TikTok audience strategy\", \"audience refresh cadence\", or \"TikTok interest targeting\". Do NOT use for: creative optimization (use tiktok-hook-optimization-guide), Spark Ads strategy (use tiktok-spark-ads-strategy), or product/shopping ads (use tiktok-shopping-ads-guide).

  Self-containedInstructions only3,814 words
• tiktok-benchmark-database

  This skill should be used when the user asks to \"look up TikTok benchmarks\", \"compare TikTok CPM to industry average\", \"check TikTok Spark Ads benchmarks\", or mentions \"is my TikTok CTR good\", \"TikTok ROAS benchmark\", or \"TikTok Shop performance standards\". Do NOT use for: TikTok creative fatigue detection (use tiktok-creative-fatigue-tracker), TikTok video hook/length optimization (use tiktok-video-performance-analyzer), or TikTok attribution questions (use tiktok-attribution-guide).

  Self-containedInstructions only2,315 words
• tiktok-creative-fatigue-tracker

  This skill should be used when the user asks to \"detect TikTok creative fatigue\", \"refresh TikTok ad creatives\", \"plan TikTok creative rotation\", or mentions \"TikTok CTR declining\", \"TikTok CPM spiking\", or \"how many creatives for TikTok\". Do NOT use for: TikTok video hook/length optimization (use tiktok-video-performance-analyzer), TikTok benchmark lookups (use tiktok-benchmark-database), or TikTok learning phase questions (use tiktok-learning-phase-tracker).

  Self-containedInstructions only1,812 words
• tiktok-hook-optimization-guide

  This skill should be used when the user asks to \"improve TikTok ad hooks\", \"stop the scroll on TikTok\", \"optimize the first 2 seconds\", \"get hook formulas for TikTok\", or mentions \"hook rate\", \"video retention drop-off\", or \"scroll-stopping techniques\". Do NOT use for: overall creative fatigue analysis (use tiktok-creative-fatigue-tracker), audience targeting (use tiktok-audience-strategy), or Spark Ads strategy (use tiktok-spark-ads-strategy).

  Self-containedInstructions only3,356 words
• tiktok-learning-phase-tracker

  This skill should be used when the user asks to \"manage TikTok learning phase\", \"fix TikTok learning limited status\", \"predict TikTok edit impact\", or mentions \"TikTok ad group stuck in learning\", \"TikTok 50 conversions requirement\", or \"when to edit TikTok campaigns\". Do NOT use for: TikTok creative fatigue detection (use tiktok-creative-fatigue-tracker), TikTok benchmark lookups (use tiktok-benchmark-database), or TikTok attribution questions (use tiktok-attribution-guide).

  Self-containedInstructions only2,830 words
• tiktok-shopping-ads-guide

  This skill should be used when the user asks to \"set up TikTok Shop ads\", \"create dynamic product ads on TikTok\", \"fix TikTok product feed errors\", \"build collection ads on TikTok\", or mentions \"TikTok Shopping\", \"Video Shopping Ads\", or \"TikTok product catalog\". Do NOT use for: general TikTok creative strategy (use tiktok-hook-optimization-guide), audience building (use tiktok-audience-strategy), or Spark Ads (use tiktok-spark-ads-strategy).

  Reaches the webInstructions only3,435 words
• tiktok-spark-ads-strategy

  This skill should be used when the user asks to \"set up Spark Ads on TikTok\", \"boost organic TikTok posts as ads\", \"use UGC in paid TikTok campaigns\", \"get a TikTok authorization code\", or mentions \"Spark Ads\", \"creator content in ads\", or \"organic-to-paid TikTok strategy\". Do NOT use for: general TikTok creative optimization (use tiktok-creative-fatigue-tracker), hook optimization (use tiktok-hook-optimization-guide), or audience strategy (use tiktok-audience-strategy).

  Self-containedInstructions only2,712 words
• tiktok-video-performance-analyzer

  This skill should be used when the user asks to \"improve TikTok video hooks\", \"optimize TikTok video length\", \"analyze TikTok video completion rates\", or mentions \"TikTok first 2 seconds\", \"UGC vs polished TikTok ads\", or \"when to use Spark Ads\". Do NOT use for: TikTok creative fatigue detection (use tiktok-creative-fatigue-tracker), TikTok benchmark lookups (use tiktok-benchmark-database), or TikTok attribution questions (use tiktok-attribution-guide).

  Self-containedInstructions only1,919 words
• tracking-plan-builder

  This skill should be used when the user asks to \"build a tracking plan\", \"map business goals to conversion events\", \"audit what events to track\", \"define event naming conventions\", or mentions \"measurement strategy\", \"cross-platform event mapping\", or \"KPI to event mapping\". Do NOT use for: GTM tag/trigger implementation (use gtm-conversion-setup-guide), server-side tagging (use gtm-server-side-tagging-guide), or consent/privacy setup (use gtm-consent-mode-guide).

  Self-containedInstructions only2,601 words