meta-video-script-writer

Video Script Writer

Overview

This skill generates video scripts optimized for Meta Ads, focusing on the crucial first 3 seconds, effective storytelling structures, and platform-specific best practices for maximum engagement and conversion.

Video Ad Fundamentals

The 3-Second Rule

┌─────────────────────────────────────────────────────────────────┐
│  ATTENTION DISTRIBUTION IN VIDEO ADS                            │
│                                                                 │
│  0-3 sec:  ████████████████████████████████████  75% drop-off   │
│  3-10 sec: ████████████████████  50% keep watching              │
│  10-15 sec:████████████████  40% engaged                        │
│  15-30 sec:██████████████  30% complete                         │
│  30+ sec:  ████████████  20% completion                         │
│                                                                 │
│  The first 3 seconds determine EVERYTHING                       │
└─────────────────────────────────────────────────────────────────┘

Optimal Video Lengths

Format	Minimum	Sweet Spot	Maximum
Feed Video	5 sec	15-30 sec	60 sec
Stories	5 sec	10-15 sec	60 sec
Reels	5 sec	15-30 sec	90 sec
In-Stream	5 sec	15 sec	15 sec

Hook Framework (First 3 Seconds)

Top 10 Video Hooks

#	Hook Type	Script Example	Visual
1	Pattern Interrupt	"STOP! Don't scroll past this..."	Bold text, movement
2	Shocking Statement	"This will save you $1,000"	Money visual, surprise
3	Question Hook	"Are you making this mistake too?"	Direct to camera
4	Result Hook	"Here's how I went from X to Y"	Before/after
5	Demo Hook	[No text, product in action]	Product close-up
6	Controversy	"Experts are wrong about..."	Strong statement
7	Relatable Pain	"POV: You [relatable situation]"	Act out situation
8	Social Proof	"10,000 people already bought this"	Testimonial montage
9	Curiosity	"What if I told you that..."	Mysterious setup
10	Tutorial Tease	"Here's how you get [desired result]"	Show step 1

Hook Format Template

HOOK STRUCTURE (0-3 sec):
├── VISUAL: [What does the viewer see?]
├── AUDIO: [What does the viewer hear?]
├── TEXT: [On-screen text/caption]
└── ACTION: [What happens?]

EXAMPLE:
├── VISUAL: Close-up face, surprised expression
├── AUDIO: "I discovered something crazy..."
├── TEXT: "GAME CHANGER"
└── ACTION: Quick zoom-in to product

Video Script Structures

Structure 1: Problem-Solution (15-30 sec)

SCRIPT TEMPLATE:
================

[0-3 sec] HOOK
├── Visual: [Problem situation]
├── Audio: "Are you tired of [problem] too?"
└── Text: "[PROBLEM]"

[3-10 sec] AGITATE
├── Visual: [Show frustration]
├── Audio: "You've tried everything but nothing works..."
└── Text: [None or subtle pain point]

[10-20 sec] SOLUTION
├── Visual: [Product reveal/demo]
├── Audio: "Until I discovered [Product]. Watch what it does..."
└── Text: "[Benefit 1]" "[Benefit 2]"

[20-30 sec] CTA
├── Visual: [Product + logo/website]
├── Audio: "Link in bio / Click below"
└── Text: "[OFFER] Shop Now"

Structure 2: Testimonial/UGC (15-45 sec)

SCRIPT TEMPLATE:
================

[0-3 sec] RELATABLE HOOK
├── Visual: Person speaking directly to camera
├── Audio: "Okay so I have to tell you guys something..."
└── Text: [None - keep it authentic]

[3-15 sec] BACKSTORY
├── Visual: B-roll of daily life
├── Audio: "I always struggled with [problem]..."
└── Text: [Subtitles]

[15-35 sec] DISCOVERY + RESULTS
├── Visual: Product unboxing/usage
├── Audio: "Then I discovered [Product] and OMG..."
└── Text: "Week 1... Week 4... Now!"

[35-45 sec] RECOMMENDATION
├── Visual: Back to camera, enthusiastic
├── Audio: "If you have [problem], you HAVE to try this"
└── Text: "[DISCOUNT CODE]"

Structure 3: How-To/Tutorial (30-60 sec)

SCRIPT TEMPLATE:
================

[0-3 sec] RESULT HOOK
├── Visual: Show the end result
├── Audio: "Here's how to get [desired result] in [time]"
└── Text: "TUTORIAL"

[3-10 sec] INTRO + CREDIBILITY
├── Visual: Presenter or product setup
├── Audio: "I'm [name] and I'm going to show you..."
└── Text: "[Expertise/credential]"

[10-40 sec] STEPS
├── Visual: Step-by-step demonstration
├── Audio: "Step 1... Step 2... Step 3..."
└── Text: "STEP 1" "STEP 2" "STEP 3"

[40-55 sec] RESULT + TIPS
├── Visual: Before/after or end result
├── Audio: "And look! Pro tip: [extra value]..."
└── Text: "PRO TIP"

[55-60 sec] CTA
├── Visual: Product + call to action
├── Audio: "Want the same result? Link in bio"
└── Text: "[CTA]"

Structure 4: Listicle (15-30 sec)

SCRIPT TEMPLATE:
================

[0-3 sec] CURIOSITY HOOK
├── Visual: Bold number or countdown
├── Audio: "3 things [target audience] doesn't know about..."
└── Text: "3 SECRETS"

[3-10 sec] POINT 1
├── Visual: Illustration/demo point 1
├── Audio: "Number 1: [Point with value]"
└── Text: "#1 [Keyword]"

[10-17 sec] POINT 2
├── Visual: Illustration/demo point 2
├── Audio: "Number 2: [Point with value]"
└── Text: "#2 [Keyword]"

[17-25 sec] POINT 3 (Save the best for last)
├── Visual: Illustration/demo point 3
├── Audio: "And the most important one: [Best point]"
└── Text: "#3 [Keyword]"

[25-30 sec] CTA
├── Visual: All points recap + product
├── Audio: "More tips? Follow for more / Link in bio"
└── Text: "[CTA]"

Platform-Specific Scripts

Instagram Reels Script

FORMAT: Vertical 9:16, 15-30 sec
STYLE: Native, casual, trending audio

[0-2 sec] HOOK
├── Trending audio/sound start
├── Text overlay: Hook statement
└── Quick movement/transition

[2-15 sec] CONTENT
├── Fast pacing, quick cuts
├── Native Reels transitions
└── Subtitles required (85% watch without sound)

[15-30 sec] PAYOFF + CTA
├── Satisfying conclusion
├── "Follow for more" or product link
└── Relevant hashtags in caption

Facebook Feed Script

FORMAT: Square 1:1 or 4:5, 15-60 sec
STYLE: More professional, more context

[0-3 sec] HOOK
├── Text-first (many watch without sound)
├── Problem or question
└── Visually engaging opening

[3-45 sec] CONTENT
├── Can be longer and deeper
├── Mix of talking head + B-roll
└── Subtitles essential

[45-60 sec] CTA
├── Clear call to action
├── Urgency if relevant
└── Clickable link reference

Stories Script

FORMAT: Vertical 9:16, 5-60 sec (sweet spot: 10-15 sec)
STYLE: Urgent, snappy, tap-through focused

NOTE: No "swipe up" — Stories now use tap/link sticker for CTAs.

[0-2 sec] INSTANT HOOK
├── Movement or text sticker
├── Poll/question element optional
└── No time to lose

[2-12 sec] CORE MESSAGE
├── 1 key message per story
├── Native stickers/GIFs
└── Interactive elements

[12-15 sec] TAP CTA
├── Clear tap/link sticker instruction (NOT "swipe up")
├── Arrow/gesture animation pointing to link sticker
└── Link sticker prominent at bottom of frame

UGC Brief Template

For creators/influencers:

UGC VIDEO BRIEF
===============

PLATFORM: [Instagram Reels / TikTok / Facebook]
LENGTH: [15-30 seconds]
FORMAT: [9:16 vertical]

GOAL OF THE VIDEO:
[Awareness / Consideration / Conversion]

TARGET AUDIENCE:
[Description of ideal viewer]

PRODUCT/SERVICE:
[What are we promoting]

KEY MESSAGES (choose 2-3):
□ [Benefit 1]
□ [Benefit 2]
□ [Benefit 3]
□ [Unique selling point]

SCRIPT GUIDANCE:

HOOK (0-3 sec):
"[Suggested hook or direction]"

BODY (3-20 sec):
- Show [specific action/demo]
- Mention [specific benefit]
- [Authentic reaction/testimonial]

CTA (last 5 sec):
"[Suggested call to action]"

DO NOT:
- [What to avoid]
- [Mention competitors]
- [Make overclaims]

REQUIRED:
- Product clearly visible
- [Specific USP mention]
- [Hashtag/mention if needed]

DELIVERABLES:
- Raw footage + edited version
- Vertical format (9:16)
- No watermarks

Script Variation Generator

When user asks for a video script:

Ask first:

1. What is the product/service?
2. Which platform? (Reels, Stories, Feed)
3. Desired length?
4. Type of video? (UGC, product demo, testimonial, educational)
5. Funnel stage? (TOFU/MOFU/BOFU)

Then deliver:

VIDEO SCRIPT - [PRODUCT]
========================

Platform: [Platform]
Length: [X seconds]
Goal: [Awareness/Conversion/etc]

---

VERSION A: [Type, e.g. "Problem-Solution"]

[0-3 sec] HOOK
├── Visual: [description]
├── Audio: "[exact text]"
├── Text: "[on-screen text]"
└── Tip: [direction note]

[3-X sec] BODY
├── Visual: [description]
├── Audio: "[exact text]"
├── Text: "[on-screen text]"
└── Tip: [direction note]

[X-Y sec] CTA
├── Visual: [description]
├── Audio: "[exact text]"
├── Text: "[on-screen text]"
└── Tip: [direction note]

---

VERSION B: [Type, e.g. "Testimonial Style"]
[Same structure...]

Example Interaction

User: "I need a video script for a skincare serum. Instagram Reels, 20-30 seconds, UGC style. The serum helps with acne and is 100% natural."

Claude response:

"Here is a UGC-style video script for your skincare serum:

---

VIDEO SCRIPT - Skincare Serum (Acne)

Platform: Instagram Reels Length: 25 seconds Style: Authentic UGC testimonial

---

[0-3 sec] HOOK ├── Visual: Close-up face, finger pointing at (old) acne spots ├── Audio: "Okay I HAVE to share this with you guys..." ├── Text: "acne journey" └── Tip: Look directly into camera, enthusiastic but authentic

[3-10 sec] BEFORE/PROBLEM ├── Visual: Old photos/videos with acne (or describe) ├── Audio: "I dealt with acne for years. I literally tried EVERYTHING..." ├── Text: "nothing worked" └── Tip: Quickly scroll through old content on phone

[10-18 sec] DISCOVERY + SOLUTION ├── Visual: Product unboxing/applying serum ├── Audio: "Until someone recommended this serum. 100% natural, no junk. After 2 weeks I ALREADY saw a difference." ├── Text: "100% natural" → "week 2" └── Tip: Show texture, dropper, applying to skin

[18-25 sec] RESULT + CTA ├── Visual: Current skin close-up, glowing ├── Audio: "Now? Just look. If you also struggle with acne - link in my bio. Trust me." ├── Text: "link in bio" └── Tip: Confident smile, tap CTA gesture

---

PRODUCTION TIPS:

• Film in natural light (window)
• Casual clothing, not heavy on makeup
• Authentic tone > polished
• Add trending audio in editing

Want me to create an alternative version with a different hook?"

MCP Tool Usage

Pull video creative performance before writing new scripts:

# Get video-level metrics to identify which hooks and lengths are working
meta_get_creatives(
    account_id="act_XXXXXXXXX",
    scope="account"
)

# Then pull video-specific engagement metrics
meta_get_insights(
    account_id="act_XXXXXXXXX",
    fields=["video_thruplay_watched_actions", "video_30_sec_watched_actions",
            "video_p25_watched_actions", "video_p50_watched_actions", "video_p75_watched_actions",
            "video_p95_watched_actions", "ctr", "spend"],
    date_preset="last_30d",
    level="ad"
)

Use the video retention breakpoints (P25/P50/P75/P95) to understand where viewers drop off in existing scripts. High drop-off at P25 (first ~25% of video) indicates a weak hook — use this as the primary brief input when writing replacement scripts.