AI-Powered Lead Distribution & Call Tracking That Maximizes ROI
Lead Distro AI is lead-distribution and call-tracking software for the pay-per-lead and pay-per-call trade: agencies and brokers who buy media, generate leads, and resell them to buyers. Leads and calls arrive from ad platforms, web forms and third-party APIs, get scored and filtered, then route to buyers by ping-post, waterfall, round-robin or weighted rules, with profit and loss tracked per campaign in real time.
| Plan | Price | Included | Notable |
|---|---|---|---|
| Lite | $149 / mo billed monthly | 250 leads/mo ($0.596 per included lead), 200 AI credits/mo, $0.15/lead overage 1 seat | 1 campaign, 5 sources / destinations, MCP access |
| Starter | $299 / mo billed monthly | 2,500 leads/mo ($0.120 per included lead), 500 AI credits/mo, $0.15/lead overage 5 seats | 10 campaigns, 25 sources / destinations, MCP access |
| Growth | $499 / mo billed monthly | 5,000 leads/mo ($0.100 per included lead), 1,000 AI credits/mo, $0.15/lead overage 10+ seats | Unlimited campaigns, Unlimited sources / destinations, Ping post + real-time bidding |
| Scale | $997 / mo | 15,000 leads/mo ($0.066 per included lead), $0.15/lead overage | |
| Pro | $1,497 / mo | 30,000 leads/mo ($0.050 per included lead), $0.15/lead overage | |
| Volume 100K | $1,999 / mo | 100,000 leads/mo ($0.020 per included lead), $0.01/lead overage | |
| Volume 250K | $2,499 / mo | 250,000 leads/mo ($0.010 per included lead), $0.01/lead overage | |
| Volume 500K | $2,999 / mo | 500,000 leads/mo ($0.006 per included lead), $0.01/lead overage | |
| Volume 1M | $3,999 / mo | 1,000,000 leads/mo ($0.004 per included lead), $0.01/lead overage | |
| Volume 2M | $4,499 / mo | 2,000,000 leads/mo ($0.002 per included lead), $0.01/lead overage | |
| Volume 5M | $6,499 / mo | 5,000,000 leads/mo ($0.001 per included lead), $0.01/lead overage | |
| Call tracking & routing (usage add-on, every tier) | Local numbers $2/mo each; toll-free $3/mo each; inbound local minutes $0.04/min; inbound toll-free minutes $0.055/min; call recording $0.005/min; caller lookup $0.01/lookup | — | Numbers provision instantly from the dashboard, Ring trees and call routing, Call recording included |
Checked 2026-08-07 against their pricing page. Vendors change pricing without notice.
This is a purpose-built tool for a specific business model, not a general CRM. The unit of work is a lead that has a cost on one side and a sale price on the other, and almost every feature exists to protect that margin: pings and pre-pings that never count against your plan limit, duplicates blocked before they are billed, returns handling, per-buyer payment policies, and a P&L view that reconciles Meta and Google ad spend against buyer revenue. The integrations list runs to HubSpot, Salesforce, Clio, Google Sheets, Slack, Meta Ads, Zapier and generic webhooks.
Performance-marketing agencies, lead brokers and media buyers running pay-per-lead or pay-per-call books with multiple buyers, who currently stitch delivery, buyer reporting and profitability together across spreadsheets and separate tools. The vendor pitches the single-platform angle hardest against running a call-routing tool and a lead-distribution tool side by side.
If you are not reselling leads, none of this applies - there is no in-house sales motion here, no sequencing, no CRM of your own pipeline; the buyer of the lead is a third party by design. The volume economics also punish small operators: the $149/mo Lite plan works out at $0.596 per included lead versus $0.10 at Growth and $0.001 at the top volume tier, so a low-volume operator pays roughly six times the per-lead rate of a mid-volume one, and Lite is capped at 1 seat, 1 campaign and 5 sources/destinations. Ping post and real-time bidding - the feature most likely to be the reason you are shopping - is listed only from the $499/mo Growth tier, and white-label custom domain only from $299/mo Starter, despite the pricing page's headline that "every routing and call-tracking feature is included on every plan". There is also no free plan: a card is required at signup for the 7-day trial.
No curated rival set covers this tool yet, so these are simply other tools in the same architectural layer and product form. Treat it as a starting point, not a shortlist.
The pricing page is unusually explicit: a lead counts the moment it is successfully ingested into a campaign, once, regardless of whether the buyer later accepts, rejects or returns it. Duplicates the platform catches and blocks, leads that fail your validation or inbound filters, and pings and pre-pings are never counted. All tiers include unlimited pings, pre-pings and duplicate checks.
You are not cut off. Overage is billed per lead - $0.15/lead on tiers up to 30,000 leads/mo, dropping to $0.01/lead on the 100K and larger volume tiers.
No. Every plan starts with a 7-day free trial with full access, but a credit card is required at signup and you are charged when the trial ends unless you cancel first.
Yes - this is one of the more developed MCP implementations in this category. MCP access is included on every tier, the docs devote 8 articles to it, and it covers connecting Claude, Cursor or any MCP client via either a no-install browser setup or a developer path. The changelog shows the assistant being extended to configure buyer response parsing, field transforms and ping-post margin settings.
That is the explicit pitch - the vendor's own blog argues that unified lead and call routing beats running a dedicated call platform alongside a lead-distribution tool. Call tracking is available on every tier but billed separately by usage, and AI call scoring is marked beta.
A real-time P&L dashboard tracks revenue, cost, profit, margin and ROI per period alongside lead volume, CPL and accept rate, with Meta and Google ad-spend sync feeding the cost side so cost-per-accepted-lead reflects actual media spend. Scheduled P&L reports can go out by email or Slack.
Yes, through a white-labelled Partner Portal with configurable branding and permissions. The custom domain and white-label option starts at the $299/mo Starter tier.
Yes. The changelog carried entries dated the day before our check, covering log search and filtering and a batch of AI-assistant campaign-setup fixes - including an admission that settings configured via the assistant could previously be silently dropped.
Its llms.txt describes a security page claiming AES-256 encryption and TCPA/CCPA/GDPR compliance, and the vendor publishes TCPA guidance for lead generation and lead distribution.
This page tells you whether Lead Distro AI fits. Cheetah builds and runs the system it goes into — enrichment, sequencing, CRM and the joins between them.
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