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Attentive

SMS, email, RCS, and push marketing platform

Visit Attentive

Attentive is a customer-messaging platform for SMS, MMS, RCS, email, and push. It combines audience/identity data, cross-channel journeys, AI marketing products, integrations, and developer APIs for subscription management, message triggers, subscriber attributes, custom apps, and webhooks.

Vendor's own claim
activation/delivery

Core capabilities

Vendor's own claim
  • SMS, MMS, RCS, email, and push messaging
  • Cross-channel journeys, campaigns, segmentation, and reporting
  • Identity, subscriber, product, and event-data activation
  • AI Pro, AI Grow, AI Journeys, and AI Essentials product lines
  • 150+ pre-built integrations according to the pricing page
  • Developer APIs, OAuth custom apps, webhooks, mobile SDKs, and data feeds

API & agent surface

From official docs
Authentication
OAuth 2.0 for custom applications; legacy APIs use separate access tokens.
Rate limits
The documentation index states a default 100 requests/second for Bulk User Attributes.
Notable endpoints
  • Test authentication
  • Create/update user attributes, subscriptions, and identifiers
  • Bulk user-attribute updates
  • Webhook subscription management
Machine-readable spec
No OpenAPI link

What is Attentive

Vendor's own claim

Attentive is a marketing and customer-engagement system rather than a B2B sales-engagement sequencer. Its API can manage subscriptions and user attributes, trigger messages related to user actions, receive webhooks, and support distributed custom apps through OAuth 2.0.

Ideal customer profile

Vendor's own claim

Brands with a subscriber list and customer-behavior data that want to run SMS-led or cross-channel lifecycle marketing, including ecommerce, loyalty, CDP, and customer-experience integrations.

Who should look elsewhere

Our read

B2B GTM teams looking for prospect data, SDR automation, or cold-email sequencing should look elsewhere: the retrieved materials are organized around subscribers, messaging channels, customer data, and marketing journeys. Cost-sensitive buyers also cannot calculate a fixed entry price from the public page because Attentive says pricing depends on message volume, subscriber list size, channels, and selected AI products.

Tools in the same layer

Our read

No curated rival set covers this tool yet, so these are simply other tools in the same architectural layer and product form. Treat it as a starting point, not a shortlist.

Attentive FAQ

What channels does Attentive support?

The pricing page presents SMS, MMS, RCS, email, and push, with packages for SMS-only, text and email, or cross-channel messaging.

Vendor's own claim
Does Attentive have an API?

Yes. Its official API introduction says developers can manage user subscriptions, trigger messages tied to user actions, save subscriber attributes, and build custom applications.

From official docs
How do custom applications authenticate?

The documentation says custom apps use OAuth 2.0 so users authorize API access without sharing passwords.

From official docs
Can Attentive send webhooks?

Yes. The API introduction says customers can configure webhook subscriptions for events such as a user subscribing to marketing or transactional SMS, with a subscriber payload sent to the registered endpoint.

From official docs
How is Attentive priced?

The vendor says pricing is usage-based and tailored to message volume, subscriber-list size, channels, and premium AI products; no numerical plan prices were in the retrieved page.

From official docs
Does this evidence confirm an MCP server?

No. We did not retrieve MCP documentation or a confirmed MCP endpoint. That is a retrieval gap, not evidence that Attentive lacks MCP support.

Our read

Verify before you buy

  • MCP documentation or endpoint
  • Concrete price figures and trial duration
  • Status page and help centre
  • A machine-readable OpenAPI specification was not included in the reviewed source set.

Need help setting it up?

This page tells you whether Attentive fits. Cheetah builds and runs the system it goes into — enrichment, sequencing, CRM and the joins between them.

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