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Alta

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Alta is an AI-first GTM platform providing named AI agents - Katie (AI SDR/outbound), Alex (AI inbound qualification agent), and Luna (AI RevOps/analytics agent) - that prospect, qualify leads, and book meetings across email, LinkedIn, SMS, WhatsApp, and calls, positioned as a "data-driven AI Revenue Workforce."

Vendor's own claim
activation/delivery

Core capabilities

Vendor's own claim
  • Katie (AI SDR): automated outbound prospecting, personalization, and multichannel outreach including cold calling
  • Alex (AI Inbound Agent): real-time inbound lead qualification and omni-channel response
  • Luna (AI RevOps Agent): analytics, reporting, and revenue insights
  • Audience intelligence built from 50+ data sources (CRM, intent signals, job postings, news, product usage)
  • Signal-based timing: buying signals, engagement patterns, and trigger events determine outreach timing
  • Multi-channel orchestration with condition-based branching that adapts channel choice in real time (e.g. switching LinkedIn to Call for VPs)
  • Self-learning optimization using A/B testing and lookalike modeling
  • Six GTM motions: outbound pipeline, inbound qualification, no-show prevention, account expansion, and events/webinars follow-up

API & agent surface

From official docs
Authentication
Bearer token (API token generated from the Alta dashboard under User Profile > API tokens)
Base URL
https://api.altahq.com/v1
Notable endpoints
  • GET /v1/campaigns - example endpoint shown in the quick-start
Machine-readable spec
No OpenAPI link

What is Alta

Vendor's own claim

Alta is a fully managed, sales-led GTM automation platform (raised $25M) built around three named AI agent personas rather than a self-serve workflow builder. It connects to CRM and marketing systems (Salesforce, HubSpot, Attio, Pipedrive, Zoho, Dynamics 365, GoHighLevel, Freshworks, and more) and documents a public REST API and MCP support for integration.

Who should look elsewhere

Our read

There is no self-serve pricing: the pricing page is a lead-capture quote form ("Get your quote in hours, not days") with no plan tiers or published figures, so teams wanting to see cost before a sales conversation cannot self-qualify from the site alone. All customer evidence on the pricing page is in the form of testimonials, which per our policy we do not treat as verified fact - the underlying performance claims (e.g. "increased SDR productivity by 40%") are the vendor's and customers' own reported figures, not independently measured.

Tools in the same layer

Our read

No curated rival set covers this tool yet, so these are simply other tools in the same architectural layer and product form. Treat it as a starting point, not a shortlist.

BeReachAPIMCPElevenLabsAPIMCPGenesyAPIMCPCladoAPICloudTalkAPIDitLeadAPI

Alta FAQ

Does Alta publish self-serve pricing?

No. The pricing page is a multi-step quote-request form (team size, goals, contact details) rather than published plan tiers or figures; the vendor states pricing scales with usage and includes free CRM/tool integrations and white-glove onboarding.

From official docs
Who are the named AI agents in Alta?

Katie (AI SDR, outbound prospecting and cold calling), Alex (AI Inbound Agent, real-time lead qualification), and Luna (AI RevOps Agent, analytics and revenue insights), per the vendor's own llms.txt.

Vendor's own claim
What CRMs does Alta integrate with?

Salesforce, HubSpot, Attio, Pipedrive, Zoho, Microsoft Dynamics 365, GoHighLevel, and Freshworks are listed on the integrations page, with HubSpot noted as also available via MCP for agent-native access.

From official docs
Does Alta publish a machine-readable OpenAPI spec?

We could not find one in what was retrieved - no openapi.json or swagger.json was in evidence. Confirm directly with the vendor.

Our read
Is there a free trial?

None was documented. The site routes all prospective customers to a demo booking or quote request rather than a self-serve trial or free tier.

Our read

Verify before you buy

  • Concrete pricing figures or plan tiers (site uses a quote-request form only)
  • MCP documentation or tool list for Alta itself (only HubSpot's own MCP availability was mentioned, on the HubSpot integration entry)
  • Funding round details (investors, date) beyond the "$25M raised" headline figure
  • Machine-readable OpenAPI spec
  • A machine-readable OpenAPI specification was not included in the reviewed source set.
  • Published pricing was not available in the reviewed source set; confirm current commercial terms with the vendor.

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