Agent skill

market-research

Generate comprehensive market research reports (50+ pages) in the style of top consulting firms (McKinsey, BCG, Gartner).

slowingSelf-containedActs undeclared517 words

Filed under Positioning and messaging.

From thatrebeccarae/claude-marketing · 42 skills · 119 · pushed 2026-05-14

What it does when it runs

Generate comprehensive market research reports (50+ pages) in the style of top consulting firms (McKinsey, BCG, Gartner). Professional LaTeX formatting, strategic analysis frameworks (Porter's Five Forces, PESTLE, SWOT, TAM/SAM/SOM, BCG Matrix), and deep research integration.

Read from the skill and the 3 files bundled beside it. A skill’s own description is written to be selected by an agent, so it describes the job and not the dependencies.

Keys and connectors you must supply: None found.
Hosts it reaches: No third-party host appears in the skill or its bundled files.
Tool permissions it declares: No allowed-tools in the frontmatter. It does act, so it runs under whatever permissions your session already grants.
Actions present in the files: shell

Ask about market-research

Opens your assistant with this page's verified links already in the prompt.

Is this safe to install?Claude ChatGPT

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Install it

View source on GitHub ↗

git clone --depth 1 --filter=blob:none --sparse https://github.com/thatrebeccarae/claude-marketing.git /tmp/claude-marketing
git -C /tmp/claude-marketing sparse-checkout set "skills/market-research"
mkdir -p ~/.claude/skills/market-research
cp -R "/tmp/claude-marketing/skills/market-research/." ~/.claude/skills/market-research/

Picked up without a restart. A project skill of the same name is shadowed by your personal one. For one repository only, swap ~/.claude/skills for .claude/skills. Claude Code docs ↗

The folder is the same in every client that implements the format — 46 of them — so if yours is not above, only the destination changes.

The skill

Source on GitHub ↗

Reproduced in full from thatrebeccarae/claude-marketing/blob/a8a63ec1341f05ec9c1e9cb52b4edeb14e3bdcba/skills/market-research/SKILL.md, which is licensed MIT (skill frontmatter). 517 words, 12 headings.

Market Research

Consulting-grade market research reports with professional formatting and strategic analysis frameworks.

Install

git clone https://github.com/thatrebeccarae/claude-marketing.git && cp -r claude-marketing/skills/market-research ~/.claude/skills/

Core Capabilities

Porter's Five Forces — competitive intensity analysis
PESTLE Analysis — macro-environmental scanning
SWOT Analysis — strengths, weaknesses, opportunities, threats
TAM/SAM/SOM — market sizing
BCG Matrix — portfolio positioning
Value Chain Analysis — margin and efficiency mapping
Competitive Positioning Maps — quadrant-based competitor mapping

Report Structure

Chapter	Content
1. Executive Summary	Key findings, market size, growth rate, top recommendations
2. Market Overview	Definition, scope, segmentation, history
3. Market Size & Growth	TAM/SAM/SOM, CAGR, revenue forecasts
4. Industry Dynamics	Porter's Five Forces assessment
5. Competitive Landscape	Player profiles, market share, positioning map
6. Customer Analysis	Segments, behavior, needs, trends
7. Technology & Innovation	Emerging tech, disruption risk, adoption curves
8. Regulatory & Macro	PESTLE analysis, compliance landscape
9. Opportunities & Threats	SWOT synthesis, scenario analysis
10. Strategic Recommendations	Prioritized actions, implementation roadmap
11. Appendices	Data tables, methodology, bibliography

Workflow

Phase 1: Research

Define market boundaries and scope
Deep web research for market data, reports, earnings calls
Collect data points: market size, growth rates, player revenue, funding
Identify 5-10 key competitors with detailed profiles
Gather regulatory and macroeconomic data

Phase 2: Analysis

Apply each framework to the collected data
Cross-reference findings across frameworks
Identify convergent themes and contradictions
Build scenario models (base, optimistic, pessimistic)
Score opportunities by attractiveness and feasibility

Phase 3: Visual Generation

Market growth charts and TAM/SAM/SOM diagrams
Competitive positioning maps (2x2 quadrants)
Porter's Five Forces radar chart
Risk heatmaps
Industry ecosystem maps

Phase 4: Writing

Structured prose in consulting style (not bullets)
Every claim backed by data with source citation
Key insight callout boxes throughout
Executive summary written last (distilled from findings)

Phase 5: Compilation

LaTeX formatting with custom style package
Table of contents, bibliography, appendices
PDF generation via LaTeX compiler

Output Format

Professional LaTeX with custom environments:

Key Insight boxes — highlighted findings
Market Data callouts — statistics with source
Risk boxes — threats with severity rating
Recommendation boxes — prioritized actions
SWOT boxes — four-quadrant analysis
Porter's Five Forces boxes — force-by-force assessment
Pull quotes — notable expert opinions
Stat boxes — large-format key numbers

Quality Standards

Every claim needs a source. No unsourced statistics.
Recency matters. Prefer data from the last 2 years.
Triangulate. Cross-reference market sizes across 3+ sources.
Acknowledge uncertainty. Use ranges, not false precision.
Actionable recommendations. Each recommendation has: what, why, how, expected impact.
No filler. Every paragraph must add information or insight.

For analysis templates, LaTeX formatting, and data patterns, see REFERENCE.md.

Files bundled with it

These load only when the skill asks for them, so they cost nothing until it runs.

Other skills for the same job

Different authors, same problem. Matched on the words in the skill name, across every library in the catalogue except this one.

market-research by shawnpang · 308
market-research-analysis by manojbajaj95 · 92
market-research by devangk003 · 0
customer-research by coreyhaines31 · 45,947
geo-content-research by onvoyage-ai · 1,291
reddit-opportunity-research by onvoyage-ai · 1,291
research-brand by onvoyage-ai · 1,291
research-keywords by onvoyage-ai · 1,291

Need help setting it up?

This page tells you what market-research does and what it needs. Cheetah builds the agent setup it runs inside: data, CRM, sequencing and the guardrails.

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