company-intelligence

Company Intelligence

This skill creates comprehensive company intelligence reports that give sales professionals deep understanding of target accounts, enabling strategic conversations and informed deal pursuit.

Objective

Gather, synthesize, and present actionable company intelligence that helps sales teams understand prospects' businesses, identify opportunities, and position solutions effectively.

Research Report Structure

1. Company Overview

Brief description of the company's business model and offerings.

What to Include:

• What they do (core business)
• How they make money (business model)
• Who they serve (target market)
• What makes them different (value proposition)

2. Strategic Focus & Growth Initiatives

Key priorities, projects, and expansion areas.

What to Include:

• Announced strategic priorities
• Growth initiatives and investments
• New products or services launched
• Geographic or market expansion plans
• Technology or digital transformation projects

Sources:

• Earnings calls and investor presentations
• Press releases and announcements
• Leadership interviews
• Job postings indicating investment areas

3. Financial Performance

Revenue figures, growth metrics, and financial health (public companies).

What to Include:

• Revenue and growth rates
• Profitability metrics
• Key financial ratios
• Recent financial news
• Funding history (private companies)

Note: For private companies, focus on available signals like funding rounds, estimated revenue ranges, and growth indicators.

4. Digital Transformation & Innovation

Current technology initiatives and investments.

What to Include:

• Technology stack and platforms
• Digital transformation projects
• Innovation initiatives
• R&D investments
• Technology partnerships

5. Key Executives & Leadership

Profiles of decision-makers and organizational structure.

What to Include:

• C-suite and executive team
• Relevant department heads
• Recent leadership changes
• Board composition (if relevant)
• Decision-making structure

6. Employee Sentiment & Culture

Insights from review sites and public information.

What to Include:

• Glassdoor ratings and trends
• Common themes in reviews
• Company culture indicators
• Employee count and growth
• Notable hiring or layoff patterns

7. Partnerships & Ecosystem

Major collaborations and marketplace presence.

What to Include:

• Strategic partnerships
• Technology integrations
• Channel partners and resellers
• Supplier relationships
• Industry associations

8. Drivers, Objectives & Challenges

External pressures, internal goals, and obstacles.

What to Include:

• Market drivers affecting their business
• Stated business objectives
• Known challenges or pain points
• Competitive pressures
• Regulatory or compliance factors

9. Value Propositions

How the company creates and delivers value.

What to Include:

• Customer value proposition
• Competitive differentiators
• Brand positioning
• Customer success stories

10. Competitors

Direct and indirect rivals.

What to Include:

• Primary competitors
• Competitive positioning
• Market share context
• Recent competitive moves

11. Customers & Verticals

Industry verticals and use cases they serve.

What to Include:

• Target customer segments
• Key industry verticals
• Notable customers (if public)
• Use cases they promote

Research Sources

Primary Sources (Most Reliable)

• Company website (About, Newsroom, Investor Relations)
• SEC filings (10-K, 10-Q, 8-K for public companies)
• Official press releases
• Leadership quotes and interviews

Secondary Sources (Verify When Possible)

• Industry publications and analyst reports
• News articles from reputable sources
• Conference presentations
• Podcast appearances

Intelligence Sources

• Job postings (growth areas, technology stack)
• Glassdoor/LinkedIn (culture, employee sentiment)
• Technology databases (BuiltWith, Wappalyzer)
• Funding databases (Crunchbase, PitchBook)

Report Quality Standards

Accuracy Requirements

• Include ONLY factual, verifiable information
• NEVER fabricate names, numbers, or dates
• For private companies, don't claim to know undisclosed revenue
• Cite sources for major data points
• Flag uncertain information with confidence ratings

Currency Requirements

• Prioritize information from current year
• Note when information may be outdated
• Highlight recent developments
• Update reports regularly for active deals

Relevance Requirements

• Focus on information relevant to your sales motion
• Highlight alignment with your solution
• Note potential trigger events
• Identify decision-maker priorities

Output Format

When creating a company intelligence report, produce:

Executive Summary (1 paragraph)

Quick overview of the company and key insights for sales

Full Research Report

All 11 sections with relevant findings

Sales Relevance Section

• Alignment: How your solution fits their priorities
• Trigger Events: Recent changes creating urgency
• Entry Points: Best angles for initial conversations
• Potential Champions: Likely internal advocates
• Risks: Factors that could block a deal

Source Appendix

Citations for all major claims and data points

Available Tools

When enabled, these MCP tools enhance research capabilities:

Tool	What It Does	How to Use
Perplexity	AI-powered web search with citations	"Use Perplexity to research [company]'s recent news"
Exa	Semantic search for companies	"Search Exa for [company] leadership changes"
Apify	Web scraping for structured data	"Use Apify to scrape [company]'s careers page"

Note: Tools must be enabled in .mcp.json and API keys configured. See README for setup instructions.

Tool Usage Examples

"Use Perplexity to find recent funding announcements for Acme Corp"
"Search Exa for news about Acme Corp's digital transformation initiatives"
"Use Apify to extract job postings from Acme Corp's careers page"

Cross-References

• Use to inform account-qualification tier assignment
• Feed insights into prospect-research for stakeholder context
• Guide cold-call-scripts value proposition positioning
• Inform multithread-outreach messaging strategy
• Update powerful-framework with organizational insights