octavehq/lfgtm

27 skills

• abm

  Account-based planning with stakeholder mapping, persona matching, and coordinated outreach strategy. Use when user says "plan for [company]", "account plan", "stakeholder map", "ABM strategy", or mentions targeting a specific named company.

  Reaches the webActs undeclared2,027 words
• ads

  Build ad campaign plans grounded in your Octave library. Generates ad sets with platform-ready creative, audience targeting, negative keywords, and landing page recommendations, every variant derived from an auditable source card built from real prospect language and proof points. Use when user says "build an ad campaign", "create ads", "ad campaign for", "generate ad sets", or asks for paid advertising creative. Do NOT use to analyze ad performance: use /octave:ads-resonance (the resonance loop) instead.

  Self-containedActs undeclared7,575 words
• ads-resonance

  Analyze ad performance and feed the learnings back into your Octave library — the resonance loop. Pulls performance data from Google Ads MCP, BigQuery Data Transfer, direct API, or manual paste; maps winners back to the source cards behind each ad variant; generates library update recommendations and a sales intelligence brief; writes falsifiable prediction cards and accumulates a calibration track record over time. Use when user says "analyze ad performance", "resonance loop", "score predictions", "evaluate my ads", or asks to turn ad performance into GTM intelligence. Do NOT use to build a new ad campaign — use /octave:ads instead.

  Needs a keyActs undeclared6,308 words
• audit

  Audit your Octave library for gaps, stale content, duplicates, language issues, and strategic design quality. Use when user says "audit my library", "check for gaps", "library health check", "find duplicates", or asks about library quality and completeness.

  Self-containedInstructions only12,882 words
• battlecard-doc

  Visual competitive battlecard document rendered as interactive HTML with expandable sections and color-coded comparisons. Use when user says "battlecard document", "visual battlecard", "competitive reference doc", or wants a formatted HTML version of competitive intelligence. Do NOT use for text-based competitive analysis — use /octave:battlecard-doc instead.

  Self-containedActs undeclared2,094 words
• call-analyzer

  Analyze email threads, call transcripts, and conversations for resonance, adherence to messaging, and competitive differentiation. Use when user says "analyze this call", "how did the email land", "score this thread", "conversation analysis", or pastes conversation content to evaluate.

  Self-containedInstructions only1,361 words
• champion-deal-room

  A dense internal deal room a rep hands to a champion so they can run the buying-committee sell without you in the room. Quantified business case, stakeholder map with per-seat ammo, objection handling, and a path to yes, rendered as self-contained HTML. Use when user says "champion deal room", "arm my champion", "help my champion sell internally", "internal business case for [deal]", or wants a champion enablement doc. For a customer-facing top-of-funnel page use /octave:microsite; for the formal closing proposal use /octave:proposal.

  Reaches the webActs undeclared3,129 words
• deal-coach

  Per-deal coaching plan built around the Resonate → Elevate → Compel methodology, rendered as a self-contained HTML coaching microsite grounded in your Octave library. Use when user says 'deal coach', 'coach this deal', 'coaching plan', 'coaching microsite', 'how do I advance this deal', 'what stage is this deal', or asks to be coached on a specific opportunity. Do NOT use for live-deal next-step strategy (use /octave:pipeline) or generic role-play/quiz practice (use /octave:train).

  Reaches the webActs undeclared2,221 words
• deck

  Octave-powered presentation builder that researches, structures, and generates self-contained HTML slide decks. Use when user says "build a deck", "create a presentation", "pitch deck", "QBR slides", "sales deck", or asks for slides on any topic.

  Reaches the webActs undeclared6,563 words
• digest

  Turn one or more Octave GTM Explorer / Beats reports into a branded, shareable digest with selectable insight scope, evidence depth, and output format. Use when the user asks for a report digest, weekly or monthly insight recap, executive intelligence brief, magazine-style insight story, report deck, or a recurring published summary of Octave insights.

  Reaches the webActs undeclared2,850 words
• generate

  Generate GTM content (emails, LinkedIn messages, call prep) using saved agents, Octave AI, or Claude direct — your choice. Use when user says "generate an email", "write a LinkedIn message", "prep for a call", "create outreach", or asks for single-asset content generation with mode selection.

  Self-containedInstructions only1,830 words
• icp-refine

  Analyze deal outcomes and conversation patterns to refine ICP definitions and targeting criteria. Use when user says "refine ICP", "who should we target", "update our ICP", "ideal customer profile", or asks why deals are being won or lost.

  Self-containedInstructions only939 words
• insights

  Surface findings, trends, and patterns from calls, emails, and deals. Use when user says "what are prospects saying", "common objections", "conversation trends", "field intelligence", "what patterns", or asks about aggregate conversation insights. Do NOT use for deal-level win/loss analysis — use /octave:win-loss-report instead.

  Self-containedInstructions only1,262 words
• library

  Browse, search, create, and update Octave library entities (personas, products, segments, competitors, proof points, references) and Motions / Motion Playbooks / Motion ICP cells. Use when user says "show my personas", "list products", "create a competitor", "update this segment", "search the library", "list motions", "show the motion ICP for [persona]", or references any entity type by name.

  Self-containedInstructions only2,978 words
• meeting-prep

  Strategic meeting prep with coaching frameworks, table-format cards, and outcome-driven game plan — rendered as self-contained HTML. Use when user says "meeting prep", "battle plan", "prep me for my meeting", "prep for my call", or wants a coached game plan for an upcoming meeting. Do NOT use for account reference documents — use /octave:research instead.

  Reaches the webActs undeclared15,649 words
• microsite

  Personalized ABM microsite builder that generates self-contained HTML landing pages using GTM intelligence. Use when user says "microsite for [company]", "personalized landing page", "ABM page", or asks for a personalized web page for a target account.

  Reaches the webActs undeclared3,068 words
• one-pager

  Personalized one-pager / leave-behind generator rendered as self-contained HTML. Use when user says "one-pager for [company]", "leave-behind", "follow-up doc", "demo summary", or asks for a concise customer-facing document.

  Reaches the webActs undeclared2,557 words
• pipeline

  Deal-level strategy for live deals — diagnosis, stakeholder strategy, and next-step recommendations. Use when user says "help with this deal", "deal is stalled", "how do I close this", "competitive deal", "multi-thread", or mentions a specific stuck deal. Do NOT use for methodology practice or coaching assets (role-play, coaching decks, quizzes) — use /octave:deal-coach instead.

  Self-containedInstructions only951 words
• positioning

  Generate positioning systems and messaging frameworks — full visual HTML positioning documents, messaging frameworks, matrices, elevator pitches, positioning statements, narrative arcs, and value prop hierarchies. Use when user says "positioning system", "positioning exercise", "message framework", "messaging framework", "positioning anchors", "positioning document", "visual messaging framework", "elevator pitch", "messaging matrix", "narrative arc", "positioning statement", "value prop hierarchy", "build messaging", or asks for a comprehensive positioning or messaging deliverable.

  Reaches the webActs undeclared3,686 words
• product-launch

  Product and feature launch planning with full content kit generation across channels and audiences. Use when user says "launch plan", "product launch", "feature announcement", "GTM plan for launch", "launch content kit", or mentions launching something new.

  Self-containedInstructions only1,411 words
• proposal

  Formal business case and proposal generator that produces customer-facing HTML documents with ROI framing and implementation details. Use when user says "create a proposal", "business case", "proposal for [company]", "formal pitch", or asks for a closing document.

  Reaches the webActs undeclared3,329 words
• prospector

  Find, enrich, and qualify prospects against your library's ICP criteria. Use when user says "find prospects", "who should I target", "find VPs at [company]", "build a list", "prospect for", or asks to find people matching ICP. Do NOT use for single-account deep research — use /octave:research instead.

  Self-containedInstructions only1,238 words
• qual-doctor

  Diagnose and tune qualification agents by testing against known-fit prospects, analyzing per-question scoring patterns, and recommending specific changes to questions, weights, and entity descriptions. Use when user says "tune my qualification", "qual doctor", "fix qualification scores", "qualification isn't working", "scores are off", "tune scoring", or asks to improve how qualification agents score prospects.

  Self-containedInstructions only3,597 words
• research

  Context-aware research and prep for calls, meetings, demos, outreach, and deal reviews. Outputs plain text (default) or a styled, scannable HTML document. Use when user says "research [company]", "prep for my call", "who is [person]", "meeting prep", "demo prep", "brief me on [company]", "account dossier", or asks to research a company or person. Do NOT use for bulk prospecting — use /octave:prospector instead. Do NOT use for customer-facing documents — use /octave:one-pager or /octave:proposal instead.

  Reaches the webActs undeclared4,607 words
• signals

  Morning intelligence briefing that surfaces the deals, patterns, and signals demanding attention right now. Use when user says "what should I focus on", "morning briefing", "what happened", "signals", "what needs attention", "daily update", or asks what changed since they last checked. Flips from pull-based to push-based — the data tells you what to work on.

  Self-containedInstructions only1,390 words
• train

  Onboarding GTM primer generator. Produces a self-contained, interactive slide lesson a new rep works through to learn the whole go-to-market: what we sell, who we sell to, how to position to each buyer, who we compete with, and proof, with checkpoint questions they must clear to advance and a score at the end. Use when user says "onboarding primer", "GTM primer", "onboard a new rep", "ramp doc", "train a new hire", or "GTM 101".

  Self-containedActs undeclared3,087 words
• win-loss-report

  Generate visual win/loss analysis reports as self-contained HTML with CSS-based charts and data visualizations. Use when user says "win/loss report", "deal report", "visual analysis", or wants a formatted HTML version of deal outcome analysis. Do NOT use for text-based deal analysis — use /octave:win-loss-report instead.

  Self-containedActs undeclared2,150 words