marketing-copy | mia-ppp/PMM-Skills

What it does when it runs

Produce marketing artifacts from approved positioning and messaging. Use for copywriting, copy editing, homepage and landing copy, Seven Sweeps, proofreading and content refresh. Modes are draft, edit and refresh; independent quality and messaging reviews remain separate.

Automated analysis of the skill and the 9 files bundled beside it. A skill’s own description is written to be selected by an agent, so it describes the job and not the dependencies.

Keys and connectors you must supply: None found.
Hosts it reaches: No third-party host appears in the skill or its bundled files.
Tool permissions it declares: No allowed-tools in the frontmatter. It only issues instructions, so there is nothing to bound.
Actions present in the files: None. Instructions only.

Ask about marketing-copy

Opens your assistant with this page's recorded context. Check the linked sources before relying on it.

Is this safe to install?Claude ChatGPT

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Install it

View source on GitHub ↗

git clone --depth 1 --filter=blob:none --sparse https://github.com/mia-ppp/PMM-Skills.git /tmp/PMM-Skills
git -C /tmp/PMM-Skills sparse-checkout set "skills/marketing-copy"
mkdir -p ~/.claude/skills/marketing-copy
cp -R "/tmp/PMM-Skills/skills/marketing-copy/." ~/.claude/skills/marketing-copy/

Picked up without a restart. A project skill of the same name is shadowed by your personal one. For one repository only, swap ~/.claude/skills for .claude/skills. Claude Code docs ↗

The folder is the same in every client that implements the format — 46 of them — so if yours is not above, only the destination changes.

The skill

Source on GitHub ↗

Reproduced in full from mia-ppp/PMM-Skills/blob/5281aa6e55ca12d2ad5f97c3bf45e8cf49488225/skills/marketing-copy/SKILL.md, which is licensed MIT (repository). 339 words, 6 headings.

Marketing Copy

Approved context and evidence

Read ../_shared/evidence-gaps.md and ../_shared/ssot-consumption.md. Load only relevant approved manifest context and record sources in Inputs and assumptions. Read ../_shared/segment-selection.md when an audience decision is needed; inherit accepted segments and ICP. Separate sources, interpretation, and proposals. Missing evidence remains Assumed or Gap. Do not edit SSOT. Route proposed canon changes to ssot-context-loop for human review and approval.

Modes

Draft: Read draft methodology. Clarify audience, page role, intended action, source message, proof and constraints. Develop structure, benefits, specific headlines and CTAs before final copy.
Edit: Read Seven Sweeps. Preserve intent and voice; sweep clarity, voice/tone, so-what benefits, proof, specificity, emotion and risk. Explain consequential edits and return an edited artifact, not just advice.
Refresh: First identify what became stale: product truth, buyer needs, proof, traffic intent, links or dates. Compare refresh versus rewrite by scope of changed meaning. Preserve effective structure and voice when strategy remains valid; request approval for upstream changes before a strategic rewrite. Apply the drafting or editing reference to affected sections.

Workflow and required output

Record Inputs and assumptions, mode, audience, originating brief, approved message, proof sources and unsupported claims. Use plain English, concrete benefits and credible commitments. Do not invent metrics, endorsements, roadmap, scarcity or guarantees. Produce ready-to-review copy, meaningful alternatives where requested, explained edits/change rationale, proof-check results, owner handoffs and ranked Evidence gaps. Keep proof gaps out of customer-facing claims as required by the evidence contract. For listings, read description templates: vary channel expression while preserving approved strategic meaning. Read ../_shared/creative-brief.md when commissioning visuals or a demo narrative and ../_shared/behavioral-principles.md only when a behavioral hypothesis helps the brief.

Ownership

positioning-strategy owns competitive meaning; messaging-framework owns reusable message architecture. This skill expresses those decisions in artifacts. Email sequences, cold outbound, social and ad batches route to their specialized execution owners. Editing does not certify its own output: output-quality-check checks originating requirements, messaging-consistency-audit checks approved meaning, and launch-readiness-check checks launch-wide readiness.

Related skills

positioning-strategy, messaging-framework, email-sequence, cold-email, social-content, ad-creative, output-quality-check, messaging-consistency-audit, launch-readiness-check.

Files bundled with it

These load only when the skill asks for them, so they cost nothing until it runs.

Other skills for the same job

Different authors, same problem. Matched on the words in the skill name, across every library in the catalogue except this one.

co-marketing by coreyhaines31 · 57,918
community-marketing by coreyhaines31 · 57,918
copy-editing by coreyhaines31 · 57,918
influencer-marketing by coreyhaines31 · 57,918
marketing-council by coreyhaines31 · 57,918
marketing-ideas by coreyhaines31 · 57,918
marketing-loops by coreyhaines31 · 57,918
marketing-plan by coreyhaines31 · 57,918

Need help setting it up?

This page tells you what marketing-copy does and what it needs. Cheetah builds the agent setup it runs inside: data, CRM, sequencing and the guardrails.

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