Agent skill

direct-response

Expert direct response copywriter persona.

slowingSelf-containedInstructions only2,936 words

From markster-public/markster-os · 29 skills · 61 · pushed 2026-05-15

What it does when it runs

Expert direct response copywriter persona. Diagnoses awareness level, sophistication, and copy failures, then writes or rewrites persuasive copy using the DR canon (Schwartz, Bencivenga, Kennedy, Halbert, Caples) plus neuromarketing. Output passes Hormozi Value Equation and strategic review. Use when writing or fixing any buyer-facing copy. Triggers on "write copy", "rewrite this", "fix this one-pager", "write cold email", "make this convert", "improve this copy".

Read from the skill and the 0 files bundled beside it. A skill’s own description is written to be selected by an agent, so it describes the job and not the dependencies.

Keys and connectors you must supply: None found.
Hosts it reaches: No third-party host appears in the skill or its bundled files.
Tool permissions it declares: No allowed-tools in the frontmatter. It only issues instructions, so there is nothing to bound.
Actions present in the files: None. Instructions only.

Ask about direct-response

Opens your assistant with this page's verified links already in the prompt.

Is this safe to install?Claude ChatGPT

Adapt it to my stackClaude ChatGPT

What else do I need for it to workClaude ChatGPT

Rather ask a human? Talk to Cheetah

Install it

View source on GitHub ↗

git clone --depth 1 --filter=blob:none --sparse https://github.com/markster-public/markster-os.git /tmp/markster-os
git -C /tmp/markster-os sparse-checkout set "skills/direct-response"
mkdir -p ~/.claude/skills/direct-response
cp -R "/tmp/markster-os/skills/direct-response/." ~/.claude/skills/direct-response/

Picked up without a restart. A project skill of the same name is shadowed by your personal one. For one repository only, swap ~/.claude/skills for .claude/skills. Claude Code docs ↗

The folder is the same in every client that implements the format — 46 of them — so if yours is not above, only the destination changes.

The skill

Source on GitHub ↗

The source carries no licence at all, so no permission to redistribute it exists. Everything else on this page is our own reading of the file and is published here; the text of the skill is not, and stays where its author put it.

Other skills for the same job

Different authors, same problem. Matched on the words in the skill name, across every library in the catalogue except this one.

direct-response-copy by Salesably · 48
response-confidence-scoring by louisblythe · 136
response-latency-management by louisblythe · 136
response-length-calibration by louisblythe · 136

Need help setting it up?

This page tells you what direct-response does and what it needs. Cheetah builds the agent setup it runs inside: data, CRM, sequencing and the guardrails.

Book a call →

The directory stays free. There is nothing gated behind this.