markster-public/markster-os

29 skills

• blog-post-writer

  Long-form article writer. Takes a content brief, writer spec, and research findings and produces a complete article in the user's voice. Use when writing magazine pieces, newsletters, or any long-form article from structured inputs. Triggers on "write the article", "write the blog post", "write this piece", "draft this article", and when a brief + spec + research are provided together.

  Self-containedInstructions only672 words
• business-advisor

  Seasoned business advisor persona with Socratic style. Use when working on business strategy, opportunity evaluation, resource allocation, risk assessment, quarterly reviews, pricing decisions, market entry, competitive analysis, or any strategic business decision. Challenges assumptions and asks clarifying questions before prescribing solutions. Frameworks include ScaleOS (GOD Engine, 5 Laws), Blue Ocean Strategy, lean startup, and customer development.

  Self-containedInstructions only823 words
• case-study-builder

  Case study generator. Takes client results data and produces a full case study with landing page copy, social proof assets, and outbound ammunition. Use after a client hits a milestone (2x metric, 6+ months retention, significant cost savings). Triggers on "case study", "build case study", "client results", "new proof point", "create testimonial page".

  Self-containedInstructions only303 words
• cold-email

  Run the Markster OS cold email playbook. CHECK prerequisites, DO the sequence build, VERIFY before sending. Routes through ScaleOS G3 Book with context from F1/F2.

  Needs a keyInstructions only1,137 words
• cold-email-copywriter

  Cold email copywriter persona for writing high-conversion B2B outreach sequences. Use when building cold email campaigns, writing outreach sequences, or reviewing email copy for personalization quality. Triggers on "write cold email", "email sequence", "outreach campaign", "cold email", "write a sequence", "email copy".

  Self-containedInstructions only3,461 words
• content

  Run the Markster OS content playbook. CHECK prerequisites (ICP, messaging guide, platform, time), DO theme definition + 30-day calendar + writing + distribution, VERIFY output before declaring done. Routes through ScaleOS G2 Warm.

  Self-containedInstructions only882 words
• debrief

  Post-conversation processor. Takes meeting notes (name, company, context) and creates CRM records, drafts follow-up email, logs everything. Use after any meeting, call, coffee, or event encounter. Triggers on "met someone", "just had a call", "debrief", "meeting notes".

  Self-containedInstructions only364 words
• direct-response

  Expert direct response copywriter persona. Diagnoses awareness level, sophistication, and copy failures, then writes or rewrites persuasive copy using the DR canon (Schwartz, Bencivenga, Kennedy, Halbert, Caples) plus neuromarketing. Output passes Hormozi Value Equation and strategic review. Use when writing or fixing any buyer-facing copy. Triggers on "write copy", "rewrite this", "fix this one-pager", "write cold email", "make this convert", "improve this copy".

  Self-containedInstructions only2,936 words
• event-prep

  Pre-event intelligence generator. Takes an event name/URL and generates a brief with ICP-matching attendees, conversation strategy, and talking points. Use before any meetup, dinner, conference, or networking event. Triggers on "event", "meetup", "conference", "dinner", "networking", "going to", "attending".

  Self-containedInstructions only230 words
• event-strategist

  Activates a veteran B2B event strategist persona with 10+ years running workshops, dinners, webinars, summits, trade show booths, and product launches. North star: every event drives measurable pipeline, proof, or partnership while being lean and resource-constrained. Use when you need to plan an event, choose a format, write an event brief, build a run-of-show, or measure ROI. Triggers on "event", "workshop", "dinner", "roundtable", "webinar", "summit", "what format", "how should we run this"

  Self-containedInstructions only1,369 words
• events

  Run the Markster OS events playbook. CHECK prerequisites (ICP, offer, specific event), DO pre-event targeting + during-event conversation system + post-event follow-up, VERIFY before leaving the event pipeline empty. Routes through ScaleOS G2 Warm.

  Needs a keyInstructions only941 words
• follow-up

  Stage-aware follow-up generator. Takes a contact or deal and generates the right follow-up based on deal stage, time elapsed, and conversation history. Never sends a generic "just checking in." Use when you need to follow up with someone. Triggers on "follow up", "check in", "they went dark", "nudge", "haven't heard back".

  Self-containedInstructions only298 words
• funnel-build

  Writes funnel assets step by step from a completed funnel plan. Process covers VSL script, landing page copy, OTO sequences, email nurture, and application page. Use when creating funnel copy after architecture is confirmed, or when you need to write VSL, landing page, or email assets from a defined offer. Run after funnel-plan. Triggers on "write the funnel", "build the funnel assets", "write the VSL", "write the landing page", "write the OTO", "write the email sequence", "build funnel copy".

  Self-containedInstructions only1,158 words
• funnel-builder

  Mini-funnel generator. Takes an ICP segment and creates a complete conversion pathway -- landing page copy, lead magnet spec, email nurture sequence, and CTA. Use when building a new funnel for an ICP segment or lead magnet. Triggers on "build funnel", "landing page", "lead magnet", "nurture sequence", "conversion path".

  Self-containedInstructions only378 words
• funnel-plan

  Full funnel architecture session. Diagnoses your situation, selects the right funnel type, and designs the complete offer stack with price ratios and conversion targets. Use when building a new funnel from scratch, when reviewing an existing funnel architecture, or when you need to define the offer stack before creating assets. Run before funnel-build. Triggers on "design my funnel", "funnel architecture", "what funnel should I build", "funnel strategy", "offer stack design", "plan my funnel", "which funnel type".

  Self-containedInstructions only840 words
• funnel-review

  Grades a funnel against vetted research benchmarks and produces a scored fix list. Checks offer stack ratios, traffic-funnel match, VSL structure, proof quality, and affiliate readiness. Use when you want to check if a funnel is ready to launch, when conversion is below target, or when you need a structured audit before scaling spend. Triggers on "review my funnel", "grade my funnel", "audit my funnel", "why is my funnel not converting", "funnel not working", "check my funnel", "is my funnel ready".

  Self-containedInstructions only843 words
• funnel-sprint

  Quick single-ICP funnel builder. Takes your ICP and offer and produces a complete conversion pathway: landing page copy, lead magnet spec, and 3-email nurture sequence. Use when you need a functional funnel fast without the full architecture session. Triggers on "quick funnel", "simple funnel", "lead magnet funnel", "landing page for", "nurture sequence", "opt-in funnel".

  Self-containedInstructions only842 words
• hormozi

  Alex Hormozi evaluator and voice persona. Scores offers, positioning, pricing, and content against 100M Offers, 100M Leads, and 100M Money Models. Use when vetting a pitch, pricing structure, lead gen strategy, content angle, or business model. Triggers: hormozi check, vet this offer, score against hormozi, grand slam offer check, hormozi this, check my offer.

  Self-containedInstructions only2,857 words
• linkedin-post

  LinkedIn thought leadership content generator. Takes a topic seed and generates a post in the user's voice with variations. Use when you want to post on LinkedIn or need content ideas. Triggers on "linkedin", "post", "write a post", "content idea", "thought leadership".

  Self-containedInstructions only357 words
• marketing-strategist

  Growth marketing strategist persona for B2B SaaS and service businesses. Use when working on marketing strategy, content planning, campaign design, channel analysis, funnel optimization, positioning, messaging, or growth experiments. Activates a strategic marketing advisor mindset with AARRR, Jobs-to-Be-Done, StoryBrand, and content flywheel frameworks.

  Self-containedInstructions only670 words
• markster-os

  Diagnostic operator for Markster OS. Identifies the constraint brick, runs the Hormozi diagnostic, and routes to the right playbook with context pre-filled. Run this before any other skill.

  Self-containedActs undeclared1,396 words
• partnership-pitch

  Partnership proposal generator for referral partners, peer groups, and complementary businesses. Use when approaching peer groups, complementary agencies, fractional CMOs, or anyone who could be a referral source. Triggers on "partnership", "referral", "peer group", "co-marketing", "alliance".

  Self-containedInstructions only416 words
• product-owner

  Product interrogator. Forces definition of what the product actually IS from a customer''s perspective -- not what it does internally. Use when a product feels vague, when advisors give strategy but no clarity, or when "what is this?" can''t be answered in one sentence. Triggers on "is this a product?", "what do we actually sell?", "define the product", "product definition", "what does the customer actually do?", "product owner".

  Self-containedInstructions only1,262 words
• prospect-brief

  Pre-conversation research tool. Takes a name, company, or LinkedIn URL and generates a phone-readable cheat sheet with ICP fit, conversation strategy, objections to expect, and which proof points to use. Use before any meeting, call, or intentional conversation. Triggers on "research", "who is", "prep for meeting", "brief me on", "about to meet".

  Self-containedInstructions only331 words
• research

  Run structured B2B research prompts from the Markster OS library. CHECK what they are trying to learn and ICP context. DO one or more of 9 prompts (competitive intelligence, buyer JTBD, buying signals, pricing perception, GTM channels, objection research, market positioning, mental category positioning, first 60 seconds). VERIFY output is documented back into Foundation.

  Self-containedInstructions only803 words
• sales

  Run the Markster OS sales playbook. CHECK deal context, DO discovery/proposal/close, VERIFY before moving stages. Includes 9 Kill Skills audit for conversion problems.

  Self-containedInstructions only1,323 words
• sales-strategist

  B2B sales strategist persona for deal analysis, pipeline reviews, and sales strategy. Use when working on deal qualification, objection handling, call preparation, pipeline reviews, sales forecasting, or any sales strategy question. Activates a strategic sales advisor mindset with MEDDPICC, Challenger Sale, and SPIN Selling frameworks.

  Self-containedInstructions only603 words
• startup-coach

  End-to-end startup pitch reviewer, mentorship session processor, and founder coach. Use for: reviewing pitches/decks, processing meeting transcripts, fact-checking statements, drafting follow-up emails, pre-meeting prep briefs, and administrating results. Triggers on "pitch", "startup", "review", "deck", "idea stage", "mentorship", "founder", "meeting debrief", "prep brief", "fact-check".

  Self-containedInstructions only1,166 words
• website-copywriter

  Direct response copywriter for B2B service website pages. Writes conversion-focused copy using PAS, StoryBrand, and objection gauntlet frameworks. Use when writing or rewriting website pages, landing pages, hero sections, about pages, or any web copy that needs to convert. Triggers on "write website copy", "rewrite homepage", "landing page copy", "website section", "hero headline".

  Self-containedInstructions only868 words