gtm-inbound-lead-enrichment

Inbound lead enrichment

A sign-up form gives you an email. This skill turns each one into a person, a company and a fit score, so the team calls the right leads first. Free-mail and disposable addresses are sorted out before any paid call.

Needs looot connected (MCP server https://api.looot.ai/mcp, or the looot skill from npx skills add loootai/looot-skills). Searching and inspecting are free; runs are paid from the prepaid balance.

Ask for these inputs

• The leads: emails, optionally with name and the form fields they filled.
• The ICP in plain terms: industries, employee range, countries, titles that buy.
• Routing rules if any ("score 7+ goes to sales, the rest to nurture").

Steps and prices

Prices are the cheapest live provider in the public looot catalog on 2026-10-08. inspect shows the live price.

#	Job id	Input	Price on 2026-10-08
0	none, local check	free-mail domain list (gmail.com, outlook.com, yahoo.com, icloud.com, proton.me...)	free
1	people.email.disposable-check	email	$0 per call
2	people.enrich.by-email	email	from $0.0036 per call
3	company.enrich	domain of the email	from $0.0019 per call
4 (optional)	people.email.verify	email, when the form had no confirmation step	from $0.00145 per call

Expected total: about $0.0055 per business email, $0.007 with verification. 500 sign-ups with 40% business emails: about $1.10 to $1.40.

Quote before you run

1. Sort locally first: count business emails (paid steps) and free-mail or disposable ones (no paid steps).
2. Business emails × the step prices. Tell the user the total and the balance; wait for a yes. More than 100 runs: an explicit yes.
3. Cap each run with fallback.maxCostUsd (0.02).

Run it

run {"endpointId": "job:people.enrich.by-email", "input": {"email": "[email protected]"}, "idempotencyKey": "inbound-<batch>[email protected]", "fallback": {"maxAttempts": 3, "maxCostUsd": 0.02}}

run {"endpointId": "job:company.enrich", "input": {"domain": "example.com"}, "idempotencyKey": "inbound-<batch>-example.com-company", "fallback": {"maxAttempts": 3, "maxCostUsd": 0.02}}

Enrich each company domain once, even when several leads share it. Score each lead out of 10: industry match 3, employee range 3, country 1, title matches a buying title 3. Missing data scores 0 for that part and is listed, not guessed.

Output format

email,type,name,title,seniority,linkedin_url,company,domain,industry,employees,country,score,route,missing
[email protected],business,Jane Doe,VP Sales,vp,https://www.linkedin.com/in/janedoe,Example Inc,example.com,Software,240,US,9,sales,
[email protected],free_mail,,,,,,,,,,,nurture,"not enriched: personal email"

Then: totals per route, the top 10 leads with one line each on why they scored high, total actualCost.

Cost and stop rules

• Never pay to enrich free-mail or disposable addresses.
• Two failures in a row on step 2 with different emails: stop and report.
• Personal data stays in the user's systems. Do not post it anywhere else.

When not to use this skill

• Cleaning a list before a send: gtm-email-list-hygiene. One person: looot-enrich-a-person in loootai/looot-skills.