marketing-feedback

Marketing Feedback

The loop that keeps sales and marketing as one system: field intelligence flows from sales back to marketing on a cadence, instead of dying inside a meeting note. This is mechanism #5 from docs/why-align.md — made concrete as a tagged line in a shared log.

From a source — a note in ops/daily-log.md, a file in demo/meetings/, a call recap, a deal update:

Tagged lines live in one place: ops/feedback-log.md. That's the single home the SessionStart hook surfaces and /weekly-review clears — write MARKETING-ACTION lines there, not in the daily log, so they don't go invisible.

1. Scan for the five signal types:
   • Recurring objection — the same pushback in 3+ conversations.
   • Competitor mention — who showed up, and how the buyer described them.
   • Buyer language — the words they actually used (use them in content; don't translate them into your own).
   • Missing proof — evidence they asked for that doesn't exist yet.
   • Win/loss reason — the real one, not the polite one.
2. Log each as a tagged line in ops/feedback-log.md, so marketing can act on it without a meeting:
   • MARKETING-ACTION: [signal] — [the content or proof that would answer it]
   • MARKETING-ACTION-URGENT: when a live deal was affected.
   • MARKETING-STRATEGIC: when it signals a positioning or new-segment shift.
3. Don't invent signals. One offhand comment isn't a pattern — tag it only when it recurs across deals or clearly cost one. A log full of false patterns is worse than an empty one.

The tag is the hand-off. One file, both functions read it — that's the loop, version-controlled, with a diff and a history. Marketing's job is to clear the MARKETING-ACTION lines; sales' job is to keep them honest and current.

Depth

• quick: scan one note, emit any MARKETING-ACTION lines.
• standard: the full five-signal scan across recent notes, tagged and ranked by urgency.
• deep: + a one-line content brief for the top signal (who it's for, the claim to make, the proof to find).