drevon-dev/awesome-gtm-skills

8 skills

• account-health

  Read where an account is heading from recent conversations, backed by an engagement timeline and a research snapshot, with every claim tied to evidence. Use when preparing for a renewal, a QBR, or a check-in on a strategic account, or when someone asks whether an account is at risk.

  Self-containedInstructions only764 words
• b2b-gtm-seo

  Build and prioritize a B2B organic pipeline program — ICP-to-keyword mapping, technical SEO, comparison and alternative pages, content built for E-E-A-T and AI citation, link building, and CRM-attributed measurement — grounded in the GSC, Ahrefs and CRM data you actually pull, not assumed. Use when building or auditing a B2B SEO program, deciding which pages to build first for a sales-led or PLG motion, or asking why traffic isn't turning into pipeline.

  Self-containedInstructions only2,386 words
• beachhead-segment

  Pick the first segment to attack, scored against burning pain, willingness to pay, winnable share and referral potential — with a cited source behind every score and unsourced scores marked as guesses. Use when choosing a first market, deciding where to focus limited resources, or arguing about which segment to go after next.

  Reaches the webInstructions only1,585 words
• competitor-battlecard

  Build a sales-ready battlecard against one named competitor from their live pricing page, docs, changelog and review sites, with a URL and a read date on every row. Use when a deal has gone competitive, when sales asks "what do I say about <competitor>?", or when an existing battlecard has gone stale and nobody trusts it.

  Reaches the webInstructions only1,641 words
• growth-loops

  Trace the five growth loop types — viral, usage, collaboration, user-generated, referral — against what your product actually does today, measure the ones that exist, and say plainly when none does. Use when designing a growth mechanism, trying to reduce paid dependence, or asking why growth stops the moment ad spend stops.

  Reaches the webInstructions only1,869 words
• gtm-motion-mix

  Score the seven acquisition motions — inbound, outbound, paid, community, partners, ABM, PLG — against the team you actually have, recommend a stack of two to four, and name what to stop doing to pay for them. Use when choosing marketing channels, arguing about inbound versus outbound, or when six channels are all running at half strength.

  Reaches the webInstructions only1,932 words
• ideal-customer-profile

  Build an ICP from the customers you already have — segmented by retention and expansion first, then profiled for what the best decile has in common — with firmographics, jobs to be done, pains, and explicit disqualification criteria. Use when defining or refreshing an ICP, when sales and marketing disagree about who to target, or when someone asks "who are our best customers, really?

  Reaches the webInstructions only1,615 words
• launch-plan

  Turn an ICP, a beachhead and a motion mix into a dated launch plan — messaging, channels, owners, and metrics each named with the tool that reports them. Use when planning a product or feature launch, opening a new segment, or converting a GTM strategy into something with dates on it.

  Reaches the webInstructions only1,700 words