Agent skill

campaign-delivery

Build an outbound campaign end-to-end with a proven 9-phase system, orchestrating the other skills and their ColdIQ endpoints at each phase.

activeSelf-containedInstructions only409 words

Filed under Outbound email.

From Cold-IQ/coldiq-marketplace-skills · 17 skill entries · 1 · pushed 2026-09-22

What it does when it runs

Build an outbound campaign end-to-end with a proven 9-phase system, orchestrating the other skills and their ColdIQ endpoints at each phase. Use when running a full campaign from scratch, planning the build order, knowing what comes before what (copy before list), or coordinating TAM → scoring → enrichment → copy → load. Triggers on "build a campaign", "campaign from scratch", "full outbound pipeline", "9-phase", "campaign checklist", "what order", "kick off a campaign". Do NOT use for a single sub-step in isolation (use the specific skill: apollo-search, tam-scoring, contact-enrichment, cold-email-copy, instantly-api) or pure copy frameworks (see crawford-method / cold-email-copy).

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Install it

View source on GitHub ↗

git clone --depth 1 --filter=blob:none --sparse https://github.com/Cold-IQ/coldiq-marketplace-skills.git /tmp/coldiq-marketplace-skills
git -C /tmp/coldiq-marketplace-skills sparse-checkout set "skills/campaign-delivery"
mkdir -p ~/.claude/skills/campaign-delivery
cp -R "/tmp/coldiq-marketplace-skills/skills/campaign-delivery/." ~/.claude/skills/campaign-delivery/

Picked up without a restart. A project skill of the same name is shadowed by your personal one. For one repository only, swap ~/.claude/skills for .claude/skills. Claude Code docs ↗

Or take the whole library

This repo ships a .claude-plugin manifest, so Claude Code can install all 17 skills at once. Plugin skills are invoked as /<plugin>:<skill>, so they never collide with your own.

/plugin marketplace add Cold-IQ/coldiq-marketplace-skills
/plugin

The folder is the same in every client that implements the format — 46 of them — so if yours is not above, only the destination changes.

The skill

Source on GitHub ↗

Reproduced in full from Cold-IQ/coldiq-marketplace-skills/blob/495c1b4256db8c6683ac1ff59a093899228eca73/skills/campaign-delivery/SKILL.md, which is licensed MIT (repository). 409 words, 4 headings.

Campaign Delivery

Build outbound campaigns with a 9-phase system (based on Jordan Crawford / Blueprint GTM). This is the orchestrator — each phase points to the skill and ColdIQ endpoint that does the work.

Golden rule: write the perfect email FIRST, then build the list that makes it true. Copy (Phases 2–3) comes BEFORE list building (Phase 5).

The 9 phases

Phase 0 — Kick-off (free). Define the tension triangle for the segment (see crawford-method). No spend yet.

Phase 1 — Context. Pull background on the ICP and a flagship customer. → POST /v1/limadata/research/ai-search · 0.3 cr · limadata.research.ai_search

Phases 2–3 — Copy (free). Write 5–10 angles, pick PQS/PVP, draft the perfect email + sequence (see crawford-method, cold-email-copy). QA against the 7-component + benchmark checklists.

Phase 4 — Targeting criteria (free). Translate the email into list criteria (company + contact + signal + exclusion filters). Validate filter values for free: → POST /v1/limadata/references/autocomplete · free · limadata.references.autocomplete

Phase 5 — List building (costs credits). Build the TAM from the criteria. → POST /v1/ai-ark/companies · per result · ai_ark.companies.search → POST /v1/apollo/organizations/search · 1 cr · apollo.organizations.search Layer in signals (see signal-detection): → GET /v1/signalbase/funding-signals · ? cr · signalbase.funding_signals (unverified)

Phase 5b — Score & tier (see tam-scoring), then dedup (see list-dedup) BEFORE paying to enrich.

Phase 6 — Contacts & enrichment. Pull contacts for T1/T2, find + verify emails (see contact-enrichment). → POST /v1/limadata/prospect/employees · 25 cr · limadata.prospect.employees → POST /v1/limadata/find/work-email · 1 cr · limadata.find.work_email → POST /v1/findymail/verify · 1 cr · findymail.verify

Phase 7 — Personalization & QA. Generate per-segment opening lines / ideas, QA the merge fields against real lead data.

Phase 8 — Deploy. Create the campaign with ColdIQ defaults, load leads, verify, then activate (see instantly-api — always confirm with the user before activating). → POST /v1/instantly/campaigns · free · instantly.campaigns.create → POST /v1/instantly/leads · free · instantly.leads.create → POST /v1/instantly/campaigns/{id}/activate · free · instantly.campaigns.activate

Phase 9 — Learn. Pull performance, compare to benchmarks, log what worked. → GET /v1/instantly/campaigns/analytics · free · instantly.campaigns.analytics

Timeline & principles

Copy + targeting (Phases 0–4) ≈ 2.5 hours of thinking before a single credit is spent. Spend nothing until the email is written. Dedup before enrichment. Test on a sample before the full send. Each follow-up must add new information (max 2–3 touches).

Per-campaign file structure

campaigns/{name}/  →  brief.md · copy/ · targeting.md · leads/ · report.md

Other skills for the same job

Different authors, same problem. Matched on the words in the skill name, across every library in the catalogue except this one.

campaign-naming-convention-builder by irinabuht12-oss · 3,698
campaign-copywriting by growthenginenowoslawski · 739
campaign-strategy by growthenginenowoslawski · 739
smartlead-campaign-upload-public by growthenginenowoslawski · 739
campaign-postmortem by zapier · 342
mega-campaign-generator by zapier · 342
campaign-dashboard by Othmane-Khadri · 317
campaign-strategy by Othmane-Khadri · 317

Need help setting it up?

This page tells you what campaign-delivery does and what it needs. Cheetah builds the agent setup it runs inside: data, CRM, sequencing and the guardrails.

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