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Potion

Generate unlimited AI videos in your own face, voice and gestures.

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Potion is an AI video-personalisation tool for outbound. You train a clone of your face, voice and gestures once - the vendor says it takes about four minutes - then generate videos at volume from a typed script or a recorded template, with per-recipient personalisation (name, company) lip-synced into the delivery. Videos land on branded landing pages with engagement analytics, and slot into email tools via a large integration list.

Vendor's own claim
other/unknown

Core capabilities

Vendor's own claim
  • AI face, voice and gesture cloning from a short training recording
  • Dynamic personalised videos generated per recipient from a script or a recorded template
  • Screen recording converted into AI video with personalised backgrounds
  • Multi-language generation
  • Custom-branded video landing pages, custom domains and custom player themes with stickers, emojis, GIFs and images
  • Video engagement analytics
  • VSL creator
  • 50+ CRM integrations plus "export-less" integrations that place videos directly inside other tools' composers
  • Zapier and webhooks (Professional tier)
  • Multi-user workspaces with roles and permissions (Professional tier)

Pricing

From official docs
PlanPriceIncludedNotable
Starter$99 / mo / workspace750 dynamic AI videos per month; 3 full AI video templates per monthAI face cloning, AI voice cloning, AI gesture cloning
Professional$299 / mo / workspaceUnlimited AI videos per monthAll Starter features, Unlimited video generation, Zapier
EnterpriseContact salesAll Starter and Professional features, Whitelabel Video AI, AI video strategy consultations

Checked 2026-08-07 against their pricing page. Vendors change pricing without notice.

What is Potion

Vendor's own claim

The product is a volume play on a format that normally does not scale. Distribution is the other half: the integrations page shows Potion embedding into the composer of tools reps already use - Gmail, Outlook, HubSpot, Apollo, Close, lemlist, Instantly, Groove, GoHighLevel, Zendesk, Chime, LinkedIn, Zoom - rather than asking anyone to work inside Potion.

Ideal customer profile

Vendor's own claim

Outbound sales and marketing teams already running email sequences who want a differentiated format inside them, plus support and customer-education teams using video to answer repeated questions. Agencies are called out explicitly in the vendor's help centre as a supported use case.

Who should look elsewhere

Our read

Pricing is per workspace and steep at the bottom: Starter is $99/month for 750 dynamic videos and just 3 full AI video templates per month, and unlimited generation requires Professional at $299/month. Worse for small teams, the collaboration features are all above that line - multi-user workspaces, roles and permissions, custom branding, custom domains, Zapier and webhooks are Professional-only - so a two-person team that wants shared access and branded pages pays the $299 regardless of volume. Full-length videos are capped at 5 minutes.

Potion FAQ

What does Potion cost?

Starter is $99/month per workspace (750 dynamic videos, 3 full video templates a month); Professional is $299/month per workspace with unlimited videos; Enterprise is quoted. Both self-serve plans carry a 7-day free trial.

From official docs
What is the difference between a 'dynamic video' and a 'full AI video template'?

The pricing page meters them separately - 750 dynamic AI videos versus 3 full AI video templates per month on Starter - but does not define the distinction. Our reading is that a template is a generated base video and dynamic videos are the per-recipient variants produced from it, which would make the 3/month template cap the tighter constraint on Starter. Confirm with the vendor before committing.

Our read
How long does it take to set up the clone?

The vendor's own three-step flow states training the video AI takes about 4 minutes, after which you type a script or record a template and generate.

Vendor's own claim
Is there a limit on video length?

Yes. The vendor's pricing FAQ states full-length AI videos can be up to 5 minutes, while recommending shorter videos for campaigns.

From official docs
Which tools can I send Potion videos from?

The integrations page names Gmail, Outlook, HubSpot, Apollo, Close, lemlist, Instantly, Groove, GoHighLevel, Zendesk, Chime, LinkedIn and Zoom among others, with videos inserted directly into each tool's composer or sequence rather than exported and re-uploaded.

Vendor's own claim
Do I need the expensive plan just to work as a team?

Yes. Multi-user workspaces, roles and permissions, custom branding, custom domains, Zapier and webhooks are all listed as Professional-tier features, so shared access starts at $299/month per workspace regardless of how many videos you generate.

From official docs
Can I generate videos in other languages?

Multi-language generation is listed as a Starter-tier feature. We did not retrieve a list of supported languages.

From official docs
Is there an API?

The only programmatic hooks we can confirm are Zapier and webhooks, both Professional-tier. That is a gap in our evidence, not proof no API exists; ask the vendor.

Our read
Is it SOC 2 compliant?

We did not retrieve an audit report or trust page.

From official docs

Verify before you buy

  • Any API documentation: endpoints, auth, base URL, rate limits
  • Whether a vendor-run MCP server exists
  • The vendor's definition of 'dynamic AI video' versus 'full AI video template', which the pricing meters separately
  • The list of supported languages for multi-language generation
  • Enterprise pricing and whether the SOC 2 attestation covers the whole platform or only the Enterprise tier
  • Official social accounts and any vendor-published SDK or agent-skill repositories

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Need help setting it up?

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