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Markopolo AI

Agent-led customer engagement platform for eCommerce, retail, and DTC businesses.

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Markopolo AI combines first-party behavioural tracking (MarkTag) with autonomous outbound across email, SMS, WhatsApp, push and AI voice calls. The product's centre of gravity is abandonment recovery - browse, cart and checkout - driven by micro-behavioural signals such as repeated hovering, scroll patterns and checkout hesitation, with the agent choosing channel and timing. It installs directly onto Shopify and positions itself against Klaviyo, MoEngage, CleverTap, Bloomreach and Insider.

Vendor's own claim
other/unknown

Core capabilities

Vendor's own claim
  • Browse, cart and checkout abandonment recovery automations
  • AutoSend - AI-generated lifecycle email flows
  • MarkSMS - AI-powered SMS
  • WhatsApp marketing automation, push notifications and AI voice call automation (higher tiers)
  • AI audience segmentation driven by micro-behavioural signals
  • Campaign insights dashboard and attribution across categories
  • CRM integration for profile sync
  • One-click Shopify installation

API & agent surface

From official docs
Authentication
API keys and OAuth, per the Partners API documentation's authentication section
Notable endpoints
  • Create merchants (Partners API merchant management)
  • Generate tracking tags (MarkTag generation)
  • Retrieve event data programmatically
Machine-readable spec
No OpenAPI link

Pricing

From official docs
PlanPriceIncludedNotable
Starter$0 / month1,000,000 MarkTag events; 5,000 AI-powered emails (AutoSend); 50 AI-powered SMS (MarkSMS) per monthCampaign insights dashboard, Community support and onboarding documentation, CRM integration
Growth$49 / month5,000,000 MarkTag events; 10,000 AI-powered emails; 100 AI-powered SMS per monthEverything in Starter, Priority support, Dedicated customer success manager
Pro$159 / month10,000,000 MarkTag events; 25,000 AI-powered emails; 500 AI-powered SMS per monthEverything in Starter, Priority support, Dedicated customer success manager
CustomCustom pricing - book a demoCustom channel usage limits; flexible usage-based pricingCustom integrations, API access, and SSO, WhatsApp marketing automation, Push notification campaigns

Checked 2026-08-07 against their pricing page. Vendors change pricing without notice.

What is Markopolo AI

Vendor's own claim

Markopolo AI is an ecommerce engagement platform rather than a B2B sales tool: its unit of work is a shopper session, not a prospect. Two developer surfaces are documented. Metering is on MarkTag events plus per-channel message allowances, and the higher channels (WhatsApp, push, voice) plus API access and SSO are Custom-tier only.

Ideal customer profile

Vendor's own claim

Ecommerce, retail and DTC brands - the vendor tiers explicitly from small online stores through emerging SMB and scaling mid-market to enterprise DTC - with an emphasis on Shopify merchants, who get a one-click install.

Who should look elsewhere

Our read

Anything that is not an online store. The entire model assumes a shopper session with browse, cart and checkout events, so B2B sales teams, service businesses and anyone without an ecommerce funnel have nothing for the agent to act on. Within ecommerce, the paid tiers are shallow on messaging: Growth at $49/month includes 10,000 emails but only 100 SMS, and Pro at $159/month only 500 SMS - an SMS-led programme will exhaust that immediately and land in usage-based billing. The public pricing page also renders inconsistently - the Growth block appears twice with different allowances - so verify what you are actually buying.

Markopolo AI FAQ

Which channels does Markopolo AI actually send on?

Email and SMS on the self-serve tiers.

From official docs
What signals does the AI act on?

The vendor illustrates micro-behavioural patterns: hovering 'Add to Cart' repeatedly, scrolling price reviews, viewing a size guide twice, hesitating at checkout. These are marketing illustrations of the model, not measurements we verified.

Vendor's own claim
Is there an API, and on which plan?

On the pricing page, "custom integrations, API access, and SSO" appear only in the Custom tier.

From official docs
How quickly can a Shopify store get started?

The vendor advertises an instant one-click install for existing Shopify merchants, and the Starter tier requires no credit card. We have not tested the install.

Vendor's own claim
How much messaging is included?

Starter: 5,000 emails and 50 SMS a month against 1M tracked events. Growth ($49): 10,000 emails, 100 SMS, 5M events. Pro ($159): 25,000 emails, 500 SMS, 10M events. SMS allowances are small relative to email at every tier.

From official docs
Who does Markopolo position itself against?

The site runs comparison pages against Klaviyo, MoEngage, CleverTap, Bloomreach and Insider - that is, ecommerce marketing-automation and customer-engagement platforms rather than B2B sales tools.

From official docs
Is there a free trial on paid plans?

The Growth, Pro and Custom blocks each state a 30-day free trial is included, and Starter is permanently free with no card required.

From official docs
Does Markopolo publish an OpenAPI spec or MCP server?

We did not find either. That is a record of what we could not retrieve, not evidence that none exists - ask the vendor.

Our read

Verify before you buy

  • Partners API base URL, endpoint paths and rate limits (only the documentation landing page was retrieved)
  • Overage rates once channel allowances are exhausted
  • Which platforms the MarkTag mobile SDKs cover
  • Social profiles and any official video
  • What 'Athena', listed in the site footer, refers to
  • A machine-readable OpenAPI specification was not included in the reviewed source set.

Other products that solve a similar job or fit the same part of the GTM stack.

Need help setting it up?

This page tells you whether Markopolo AI fits. Cheetah builds and runs the system it goes into — enrichment, sequencing, CRM and the joins between them.

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