Agent-led customer engagement platform for eCommerce, retail, and DTC businesses.
Markopolo AI combines first-party behavioural tracking (MarkTag) with autonomous outbound across email, SMS, WhatsApp, push and AI voice calls. The product's centre of gravity is abandonment recovery - browse, cart and checkout - driven by micro-behavioural signals such as repeated hovering, scroll patterns and checkout hesitation, with the agent choosing channel and timing. It installs directly onto Shopify and positions itself against Klaviyo, MoEngage, CleverTap, Bloomreach and Insider.
| Plan | Price | Included | Notable |
|---|---|---|---|
| Starter | $0 / month | 1,000,000 MarkTag events; 5,000 AI-powered emails (AutoSend); 50 AI-powered SMS (MarkSMS) per month | Campaign insights dashboard, Community support and onboarding documentation, CRM integration |
| Growth | $49 / month | 5,000,000 MarkTag events; 10,000 AI-powered emails; 100 AI-powered SMS per month | Everything in Starter, Priority support, Dedicated customer success manager |
| Pro | $159 / month | 10,000,000 MarkTag events; 25,000 AI-powered emails; 500 AI-powered SMS per month | Everything in Starter, Priority support, Dedicated customer success manager |
| Custom | Custom pricing - book a demo | Custom channel usage limits; flexible usage-based pricing | Custom integrations, API access, and SSO, WhatsApp marketing automation, Push notification campaigns |
Checked 2026-08-07 against their pricing page. Vendors change pricing without notice.
Markopolo AI is an ecommerce engagement platform rather than a B2B sales tool: its unit of work is a shopper session, not a prospect. Two developer surfaces are documented. Metering is on MarkTag events plus per-channel message allowances, and the higher channels (WhatsApp, push, voice) plus API access and SSO are Custom-tier only.
Ecommerce, retail and DTC brands - the vendor tiers explicitly from small online stores through emerging SMB and scaling mid-market to enterprise DTC - with an emphasis on Shopify merchants, who get a one-click install.
Anything that is not an online store. The entire model assumes a shopper session with browse, cart and checkout events, so B2B sales teams, service businesses and anyone without an ecommerce funnel have nothing for the agent to act on. Within ecommerce, the paid tiers are shallow on messaging: Growth at $49/month includes 10,000 emails but only 100 SMS, and Pro at $159/month only 500 SMS - an SMS-led programme will exhaust that immediately and land in usage-based billing. The public pricing page also renders inconsistently - the Growth block appears twice with different allowances - so verify what you are actually buying.
Email and SMS on the self-serve tiers.
The vendor illustrates micro-behavioural patterns: hovering 'Add to Cart' repeatedly, scrolling price reviews, viewing a size guide twice, hesitating at checkout. These are marketing illustrations of the model, not measurements we verified.
On the pricing page, "custom integrations, API access, and SSO" appear only in the Custom tier.
The vendor advertises an instant one-click install for existing Shopify merchants, and the Starter tier requires no credit card. We have not tested the install.
Starter: 5,000 emails and 50 SMS a month against 1M tracked events. Growth ($49): 10,000 emails, 100 SMS, 5M events. Pro ($159): 25,000 emails, 500 SMS, 10M events. SMS allowances are small relative to email at every tier.
The site runs comparison pages against Klaviyo, MoEngage, CleverTap, Bloomreach and Insider - that is, ecommerce marketing-automation and customer-engagement platforms rather than B2B sales tools.
The Growth, Pro and Custom blocks each state a 30-day free trial is included, and Starter is permanently free with no card required.
We did not find either. That is a record of what we could not retrieve, not evidence that none exists - ask the vendor.
Other products that solve a similar job or fit the same part of the GTM stack.
This page tells you whether Markopolo AI fits. Cheetah builds and runs the system it goes into — enrichment, sequencing, CRM and the joins between them.
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