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Dittofeed

Open-source Customer Engagement for Automated Messaging.

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Dittofeed is an open-source, omnichannel customer-engagement platform for automated marketing and transactional messaging. It provides event-triggered journeys, broadcasts, segmentation, templates, cloud hosting, and a self-hosted/embeddable option.

From official docs
other/unknown

Core capabilities

Vendor's own claim
  • Event-triggered journeys with branching logic
  • One-off broadcasts for product updates and newsletters
  • Customer segmentation and personalised templates
  • Email, SMS, webhooks, and native mobile-push messaging documented in the introduction
  • Embedded components for adding messaging features inside a SaaS product
  • Admin API operations for broadcasts, templates, journeys, segments, deliveries, events, and groups

API & agent surface

From official docs
Notable endpoints
  • Create and trigger a broadcast
  • Create or update a message template
  • Send a batch with a message template
  • Get, create, update, or delete journeys
  • Get or delete segments
  • Search deliveries
  • Get events
Machine-readable spec
No OpenAPI link

Pricing

From official docs
PlanPriceIncludedNotable
Self-hostingFreeOpen-source deployment, Organisation-controlled hosting, No Cloud unique-user charge stated
Cloud Pro$75 per month10,000 unique users/month; $0.004/additional user/month for 10,001 - 100,000 usersDittofeed hosting, Marketing and transactional automation, Full integrations library
Pro Support LicenseContact for priceDedicated Slack Connect, Bi-monthly Zoom calls, Implementation assistance
Enterprise Self-hosted LicenseContact for priceMulti-tenant advanced auth, White-labeling, Embedded components
Enterprise Cloud LicenseContact for priceEverything in the self-hosted Enterprise licence, Dittofeed hosting

Checked 2026-08-06 against their pricing page. Vendors change pricing without notice.

What is Dittofeed

Vendor's own claim

Dittofeed is a lifecycle and transactional-messaging system with low-code journey building. It can run as a cloud service or self-hosted software, and the documentation describes embedded dashboard components for SaaS products that want to give their own customers messaging tools.

Ideal customer profile

From official docs

Product, growth, and engineering teams that need event-driven customer messages and want an open-source or self-hosted option, especially when embeddability and control over deployment matter.

Who should look elsewhere

Our read

Teams looking for a completely no-code messaging product should look elsewhere: Dittofeed's own pricing FAQ says engineering work is typically required to submit data to the platform, even if ongoing campaign work can then be low-code. Teams choosing self-hosting also take on their own hosting; the $75/month Cloud Pro plan is bounded by 10,000 unique users before per-user overages apply.

Dittofeed FAQ

What kinds of messages can Dittofeed send?

The documentation lists both marketing and transactional messaging. The introduction specifically names email, SMS, webhooks, and native mobile push, with journeys for onboarding, cart abandonment, appointment reminders, and similar event-driven messages.

From official docs
Can Dittofeed be self-hosted?

Yes. The product is documented as open source and self-hostable, and the pricing page says self-hosting is free. Its FAQ points users to deployment instructions and mentions Render as one path.

From official docs
Does it offer a cloud option?

Yes. Cloud Pro is listed at $75/month with hosting, automation, the full integrations library, and 10,000 monthly unique users. The pricing page lists per-user overages above that threshold.

From official docs
How much engineering is needed?

Dittofeed says its UI is low-code, but its pricing FAQ also says engineering work is typically required to submit data to the platform. After that, it says little to no engineering involvement is required for many messaging activities.

From official docs
Can a SaaS product embed Dittofeed?

Yes. The documentation describes Embedded Components that let a SaaS product place parts of the Dittofeed dashboard, such as a template editor or journey builder, inside its own application. The product says those components can be self-hosted or cloud-hosted.

From official docs
Does Dittofeed have an API?

The checked documentation enumerates API operations for broadcasts, component configurations, templates, journeys, segments, deliveries, events, and groups. We did not retrieve authentication, rate-limit, response-schema, or machine-readable OpenAPI details in this pass.

Our read
How current is the public changelog?

The retrieved changelog says it publishes product updates monthly and includes a November 2024 v0.19.0 entry. That tells us an update channel exists, but not the present release cadence after the material we retrieved.

Our read

Verify before you buy

  • API authentication, rate limits, response schemas, MCP availability, and runtime sending behavior
  • A machine-readable OpenAPI specification was not included in the reviewed source set.

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