Your coach for every conversation.
Crystal is a personality platform for self-discovery, sales preparation, hiring, and teams. Its public materials describe profiles built from multiple assessments, communication guidance, CRM integrations, a Data API, and a premium MCP capability for AI workflows.
| Plan | Price | Included | Notable |
|---|---|---|---|
| Crystal Profile | $0 forever | Six personality assessments, full profile, 10 contacts, one starter guide, and 10 lifetime Chrome previews | Free personality profile, Peer validation, No card required |
| Crystal Premium | $49/month | — | Auto-updating Personality Handbook, Full guide library, Relationship profiles for contacts |
| Sales Premium | $59/month or $590 billed annually | 20 prospect profiles/month | Personality-aware buyer profiles, Meeting-prep briefs and follow-up guidance, LinkedIn connector |
| Assessments Basic | $99/month or $990 billed annually | 5 participants/month and 5 reports/month | DISC or all six frameworks, Individual, pair, and group reports |
| Assessments Pro | $249/month or $2,490 billed annually | 20 participants/month and 20 reports/month | DISC or all six frameworks, Assessment reports |
| Assessments Max | $499/month or $4,990 billed annually | 50 participants/month and 50 reports/month | DISC or all six frameworks, Assessment reports |
Checked 2026-08-06 against their pricing page. Vendors change pricing without notice.
Crystal is a personality-insights product that applies assessment-based profiles to conversations and work situations. It offers a free profile product, paid sales and assessment products, an API for personality data, CRM integrations, and a separately positioned Personality AI capability for agentic workflows.
Sales, recruiting, people, and leadership teams that explicitly want personality-informed meeting preparation, communication guidance, assessments, or personality data inside a CRM or application.
Teams that only need basic CRM enrichment or deterministic buyer-intent data should look elsewhere: Crystal's differentiator is personality inference and communication guidance, and its Data API is quote-based rather than a transparent self-serve data product. Sales users also get only 20 prospect profiles/month on the public $59 Premium plan, so a high-volume outbound motion needs a custom Team arrangement rather than assuming the entry plan will scale.
Yes. The Crystal Profile is listed as $0 forever, with six assessments, a full personality profile, peer validation, ten contacts, one starter guide, and ten lifetime Chrome previews. No card is required to start.
Sales Premium is listed at $59/month or $590 annually and includes 20 prospect profiles per month, personality-aware buyer profiles, meeting-prep briefs, follow-up guidance, and a LinkedIn connector. Larger sales teams are quoted separately.
The integration page names HubSpot and Salesforce. It says the integrations place DISC profiles, communication tips, behavioural traits, and workflow triggers on contact records.
Yes, its pricing page names a Profile API, Analysis API, and Assessment API. Data API pricing is quote-based by volume and use case; we did not retrieve endpoint, authentication, rate-limit, or response-schema documentation.
The integrations page says Crystal offers an MCP server for Claude, Cursor, Windsurf, and other MCP-compatible clients, with OAuth2 secure access. The pricing page says Personality AI, including the MCP server and Adaptive API, is a premium capability for teams.
The public pricing page says Assessment tiers primarily differ by capacity: Basic has 5 participants/reports per month, Pro 20, and Max 50; all list DISC or all six frameworks.
No. We retrieved Crystal's product and pricing documentation, not an independent validation study or a runtime test of profile accuracy. Treat the output as a vendor-provided decision aid, not a measured truth claim from this Lab.
Other products that solve a similar job or fit the same part of the GTM stack.
This page tells you whether CrystalKnows fits. Cheetah builds and runs the system it goes into — enrichment, sequencing, CRM and the joins between them.
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