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Boom AI

An AI workforce for your customers

Visit Boom AI

Boom is a Y Combinator-backed platform that puts an AI agent directly into conversation with a company's customers over channels like WhatsApp - for collections, churn win-back, retention, onboarding, sales qualification, and research - positioning itself as a replacement for headcount (a researcher, CSM, or onboarder) rather than as another point tool.

Vendor's own claim
other/unknown

Core capabilities

Vendor's own claim
  • Automated customer conversations for collections, churn recovery, retention, onboarding, sales qualification, and research
  • CDP (customer data platform): people, custom objects, relationships, and behavioral events, over REST and MCP with identical schemas
  • Segments: filterable audience catalog, including negated/absence conditions (e.g. "no order in the last month")
  • Initiatives: configurable outreach campaigns with WhatsApp templates and a defined lifecycle (launch, cancel, archive)
  • Journeys: always-on, branching message flows with per-node metrics (sent/delivered/read/replied, branch splits, wait times)
  • Direct database sync from PostgreSQL or MySQL with no API integration required
  • Extraction: conversations produce structured field values with a quote and confidence score
  • Custom success metrics per initiative (CDP event, CDP object, or extracted variable; aggregated as count/sum/average/max)

API & agent surface

From official docs
Authentication
Bearer auth (REST); MCP access via sign-in at one URL with no API key
Base URL
https://www.useboom.ai
Notable endpoints
  • Batch/single upsert people, custom objects, and relationships
  • Record event (real-time, triggers journey enrollment) vs batch record events (bulk/historical, no enrollment trigger)
  • Search people by name, partial email/phone/externalId
  • List/read relationship types and object types
  • WhatsApp templates: list numbers, list/read/create message templates
Machine-readable spec
OpenAPI spec retrieved

What is Boom AI

Vendor's own claim

Boom is a conversational AI platform: you bring in customer data (via API, MCP, or a direct Postgres/MySQL sync), define an initiative or journey, and Boom's agent runs personalized WhatsApp conversations against a documented lifecycle: escalations to a human are free and logged as internal notes in the inbox. Every capability is exposed identically over REST and MCP, and the vendor states "Point Claude, Cursor, or any AI agent at one URL and sign in - no API key" for MCP access.

Ideal customer profile

Vendor's own claim

Companies that would otherwise hire a dedicated researcher, CSM, or onboarding specialist ($100K-$300K/yr per the vendor's own pricing framing) and want that function automated across WhatsApp-native customer bases.

Who should look elsewhere

Our read

Pricing is not published - every tier from Starter to Enterprise says "Talk to us," so buyers cannot self-serve a budget estimate before a sales call. Analytics and success-metric definition live only in the Boom app, not the API or MCP (per Boom's own docs: "They are not on the REST API or MCP today"), so teams wanting to build custom dashboards must compute their own numbers from raw transcripts and extracted values. The product is built around WhatsApp-style conversational outreach; companies whose customers are not reachable or responsive on a messaging channel are working against its core mechanism.

Boom AI FAQ

Does Boom have a public API?

Yes, a REST API described by an OpenAPI 3.1 spec, covering CDP people/objects/relationships/events, segments, initiatives, participants, journeys, and WhatsApp templates. The docs state the same capabilities are exposed as MCP tools with identical schemas.

From official docs
Does Boom have an MCP server?

Yes - the docs describe pointing "Claude, Cursor, or any AI agent at one URL and sign in. No API key."

From official docs
How is Boom priced?

Not published. Boom uses a platform-fee-plus-credits model with four tiers (Starter, Growth, Pro, Enterprise) that vary by channel count, conversation volume, research depth, and support level, but every tier's price on the pricing page reads "Talk to us" or "Custom."

From official docs
Can I build my own analytics on top of Boom's data?

Yes, in principle - the docs say success metrics and analytics views are configured and read only in the Boom app today, not over REST or MCP, but the raw material (extracted values, transcripts, participant records) is available via the API so you can compute your own numbers.

From official docs
What happens when Boom's agent can't handle a conversation?

It escalates to a human; escalated conversations are not charged, and the changelog notes the inbox now shows an internal note summarizing why a handoff happened.

From official docs
Can Boom sync directly from my database?

Yes - the docs describe syncing customers straight from PostgreSQL or MySQL with no API integration required.

From official docs

Verify before you buy

  • Any actual price figures - every tier is quote-only
  • X/Twitter and GitHub links (Instagram was found in llms.txt but is not tracked in this schema)

Other products that solve a similar job or fit the same part of the GTM stack.

Need help setting it up?

This page tells you whether Boom AI fits. Cheetah builds and runs the system it goes into — enrichment, sequencing, CRM and the joins between them.

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