A route planner & field sales assistant in one
Badger Maps is a field-sales mapping and route-planning application that layers territory management, CRM-connected account data, lead generation, data collection, mileage tracking, and AI-assisted route and follow-up work around outside-sales reps.
The API details below are not linked to a current official developer page. Confirm them with the vendor before implementation.
| Plan | Price | Included | Notable |
|---|---|---|---|
| Business | $58/mo per user billed annually ($69/mo billed monthly) | Up to 2,000 records/accounts per license; unlimited CRM-integrated records | Standard two-way native real-time CRM integration, Route optimization up to 120 stops, AI route planner, email automations, and voice-to-CRM |
| Enterprise | $95/mo per user billed annually ($109/mo billed monthly) | Up to 10,000 records/accounts per license; unlimited CRM-integrated records | Advanced CRM integration, SSO with SCIM support, HIPAA compliance and support |
| Badger Align | $20/mo per territory billed annually | Minimum 5 territories; price declines to $10/mo after 40 territories | Territory creation and alignment, Territory optimization, Scenario planning |
| Badger Lead Routing | $16/mo per rep billed annually ($18/mo billed monthly) | Minimum 5 reps; price declines to $10/mo after 40 reps | Territory-based lead assignment, Object routing, Assignment rules |
Checked 2026-08-06 against their pricing page. Vendors change pricing without notice.
Badger Maps is built around the work that happens between customer visits: mapping accounts, planning multi-stop routes, logging field activity, routing leads, and syncing changes back to a CRM. It can be used as a basic field CRM, but its own positioning centers on adding a map-based mobile front end to an existing CRM such as Salesforce or HubSpot.
Outside-sales and field-service organizations that have enough customer visits, geographically distributed territories, or route-planning complexity to benefit from mapping their CRM data and managing rep activity on mobile.
Badger Maps is a poor fit for fully remote inside-sales teams: its core value is route optimization, mapped territories, and a mobile field front end. The Business plan is $58/user/month billed annually ($69 monthly) and caps non-CRM-integrated accounts at 2,000 per license; teams needing advanced CRM integration, SSO/SCIM, HIPAA support, or up to 10,000 accounts per license need Enterprise at $95/user/month annually. Its territory and lead-routing products are separate add-ons with five-unit minimums, which can make a small deployment materially more expensive.
It is designed for outside-sales and field teams. The vendor describes it as a field app for routing days, mapping territories, and turning sales data into an action plan.
The published pricing comparison states route optimization supports up to 120 stops.
Yes. Business includes standard two-way, native, real-time CRM integration and Enterprise adds advanced CRM integration. The product specifically names Salesforce and HubSpot as examples of feature-rich CRMs it extends into a mobile map environment.
The pricing page lists API/Developer key access. We did not retrieve public API reference material or a machine-readable specification, so the exact endpoints, authentication flow, and limits remain unconfirmed.
Business is $58 per user per month billed annually, or $69 billed monthly. It includes up to 2,000 records/accounts per license unless the user is CRM-integrated, in which case the page says records are unlimited.
The comparison assigns advanced CRM integration, SSO with SCIM support, HIPAA compliance and support, and up to 10,000 accounts per license to Enterprise.
Badger sells Badger Align and Badger Lead Routing as separately purchasable territory-management products. Each has a five-unit minimum, so buyers should include them in total-cost planning.
The confirmed status page showed Badger Status: OK when the evidence was harvested, with a completed scheduled-maintenance notice.
Other products that solve a similar job or fit the same part of the GTM stack.
This page tells you whether Badger Maps fits. Cheetah builds and runs the system it goes into — enrichment, sequencing, CRM and the joins between them.
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