ZENABM/linkedin-abm-skills

4 skills

• abm-campaign-execution

  Turn a finished LinkedIn ABM strategy into launch-ready campaign assets - a concise ABM Campaign Outline, per-ad copy & design briefs, on-brand image-ad mockups rendered as HTML + PNG files, and an optional campaign-management database (Notion or Google Sheets). Use this skill whenever the user wants to execute, operationalize, or "build the ads for" an ABM strategy; asks for ad briefs, a campaign outline, ad mockups, LinkedIn ad creatives, TLA (Thought Leader Ad) copy, or campaign briefs; or says things like "turn my strategy into campaigns", "create the ads from the plan", "make the briefs", or "set up my campaign database in Notion or Google Sheets". It is the follow-up to the abm-strategy-planning skill - if a strategy was just produced in this conversation, this is the skill that executes it.

  Reaches the webActs undeclared2,493 words
• abm-strategy-planning

  Generate a personalized, downloadable LinkedIn ABM Strategy for a company from a short interview. Use when someone wants an ABM strategy, an ABM plan, a LinkedIn ABM campaign plan, help planning LinkedIn ads for account-based marketing, how much budget they need for ABM, how many ads or campaigns they can run, or an ABM budget and audience plan. The skill asks a few questions about goals, deal economics, budget and ICP, researches the company website, computes the funnel and budget math, and produces a branded ZenABM "[Company] LinkedIn ABM Strategy" as an HTML artifact that downloads as PDF.

  Needs a keyActs undeclared1,509 words
• linkedin-abm-audit

  Audit a company's LIVE LinkedIn ads and ABM performance from their last 30 days of spend and hand back a branded ZenABM "[Company] LinkedIn Ads & ABM Audit" with concrete fixes. Use whenever someone wants to review, grade, audit, or improve their OWN LinkedIn ad results, ABM program, or ad spend — or says things like: audit my LinkedIn ads, are my ads any good, how is my ad spend doing, am I running the right number of ads, which ad format is working best, why is my CPC/CPM so high, review my ABM campaigns, which formats influence my deals, are my ads decaying, which companies should I go after, benchmark my LinkedIn ads. Pulls the user's real spend, CPC, CPM, CTR, ad count, format mix, deal influence, campaign trends and account engagement via the ZenABM MCP, grades them against ZenABM's per-format benchmarks, and produces a downloadable HTML audit with a prioritized fix list. Do NOT use for planning a NEW campaign or budget sizing (abm-strategy-planning), or profiling COMPETITORS' ads (keyword-competitors).

  Needs a keyActs undeclared2,512 words
• linkedin-abm-report

  Produce a monthly LinkedIn Ads & ABM performance REPORT for the last full calendar month and hand back a branded, downloadable ZenABM "[Company] LinkedIn ABM Ad Report — [Month Year]" (HTML + PDF). Use when someone wants a monthly report, a month-end / end-of-month ABM report, a LinkedIn ads recap, a stakeholder or exec report, a "report on last month's ads/campaigns", a monthly performance summary, or a shareable report with month-over-month comparison. Pulls spend, pipeline, deals, campaign and ad-format performance and engaged companies via the ZenABM MCP for the last calendar month, compares to the prior month, grades ad formats against ZenABM benchmarks, and lists recommendations and next steps. Do NOT use for a diagnostic fix-list audit of the trailing 30 days (use linkedin-abm-audit), planning a NEW campaign/budget (use abm-strategy-planning), or profiling COMPETITORS' ads (use keyword-competitors).

  Needs a keyActs undeclared2,006 words