zarif3624/gtm-skills

25 skills

• analyze-sales-call

  Analyze B2B sales-call transcripts, notes, or recordings that already have usable text. Use after discovery, demos, negotiations, deal reviews, or customer conversations to extract evidence, decisions, objections, qualification changes, next steps, CRM updates, follow-up inputs, and behavior-based coaching without inventing what participants said.

  Self-containedInstructions only594 words
• analyze-win-loss

  Analyze individual or aggregate B2B wins, losses, no-decisions, and disqualifications using CRM records, buyer interviews, call notes, proposals, and deal history. Use for win/loss reviews, loss-reason audits, segment comparisons, product and messaging feedback, sales-process learning, or deciding which GTM hypotheses to test without turning seller opinion into buyer truth.

  Self-containedInstructions only559 words
• build-business-case

  Build or review a buyer-facing B2B business case, value hypothesis, ROI or TCO model, budget justification, or investment memo. Use when connecting operational outcomes to economics, comparing status quo and solution alternatives, testing assumptions, calculating break-even or payback, and planning validation without inventing savings, attribution, prices, adoption, or financial approval.

  Self-containedInstructions only608 words
• coach-sales-rep

  Build an evidence-based B2B sales coaching plan from call recordings, transcripts, manager observations, deal outcomes, activity patterns, or prior coaching notes. Use for one-to-one preparation, skill development, call coaching, behavior experiments, progress reviews, or separating an isolated episode from a repeated performance pattern.

  Self-containedInstructions only609 words
• create-mutual-action-plan

  Create or revise a mutual action plan for a B2B buying process. Use when buyer and seller need shared milestones, owners, decision criteria, validation, security, legal, procurement, implementation, or target-date coordination without turning the plan into a seller-only closing checklist.

  Self-containedInstructions only405 words
• define-icp

  Define, refine, or score an ideal customer profile for B2B sales. Use when selecting segments, prioritizing accounts, testing founder-led sales assumptions, distinguishing ICP from personas, creating fit criteria, or diagnosing low conversion caused by broad targeting.

  Self-containedInstructions only425 words
• design-sales-process

  Design, audit, or revise a B2B sales process and its CRM operating rules. Use for lifecycle and opportunity stages, entry and exit criteria, qualification gates, handoffs, recycling and disqualification paths, required fields, stage governance, service expectations, conversion measurement, or rollout plans without importing generic benchmarks as company truth.

  Self-containedInstructions only657 words
• develop-positioning

  Develop, audit, or test B2B positioning and message architecture. Use for value propositions, category framing, audience-specific messaging, narrative pillars, proof mapping, competitive differentiation, website or sales-deck message briefs, or message experiments before writing channel copy without inventing customer outcomes, superiority, quotes, or market proof.

  Self-containedInstructions only604 words
• forecast-sales

  Create, inspect, or explain a B2B sales forecast using CRM opportunities, historical conversion, pipeline changes, seller calls, or scenario assumptions. Use for commit and best-case calls, monthly or quarterly forecasting, forecast risk, rollups, coverage, sensitivity analysis, or explaining a forecast to leadership.

  Self-containedInstructions only589 words
• gtm-context

  Create or update the shared sales and go-to-market context used by other GTM skills. Use when starting work on a product, documenting the sales motion, defining buyers and value, capturing proof and competition, or when repeated sales tasks lack reliable background. Produces `.agents/gtm-context.md`.

  Self-containedInstructions only338 words
• handle-objections

  Diagnose and prepare responses to B2B sales objections about price, priority, trust, competition, security, implementation, timing, procurement, or change. Use before or after a sales conversation when the goal is to understand the concern, answer honestly, and decide the right next step.

  Self-containedInstructions only333 words
• handoff-customer

  Create a complete sales-to-customer-success, implementation, or account-management handoff. Use after a B2B deal closes or before kickoff when goals, promises, stakeholders, risks, commercial scope, implementation needs, and unresolved questions must transfer without making the customer repeat discovery.

  Self-containedInstructions only402 words
• plan-account

  Create or update a strategic B2B account plan across business units, relationships, current footprint, active opportunities, whitespace, renewals, and long-term outcomes. Use for named or enterprise accounts, expansion planning, executive alignment, multi-threading, account reviews, ABM coordination, or deciding where to invest beyond one active deal.

  Self-containedInstructions only668 words
• plan-deal

  Create or update a strategy for a complex B2B sales opportunity. Use for deal reviews, account planning, stakeholder mapping, champion development, competitive strategy, stalled deals, executive alignment, resource decisions, or deciding the next best action for an active opportunity.

  Self-containedInstructions only417 words
• plan-partner-channel

  Design, test, or improve B2B partner and channel motions including referral, reseller, distributor, services, technology, marketplace, and co-sell programs. Use for partner strategy, ideal partner profiles, recruitment, enablement, activation, economics, attribution, deal registration, conflict rules, pipeline reviews, or deciding whether a partner motion is viable.

  Self-containedInstructions only692 words
• plan-prospecting

  Create a B2B prospecting strategy, account list plan, or contact coverage model from an ICP. Use when building pipeline, prioritizing territories, selecting prospect data fields and sources, defining account tiers, or deciding who to contact and why before launching outbound.

  Self-containedInstructions only323 words
• plan-territories

  Design, rebalance, or inspect B2B sales territories and capacity using account, market, workload, coverage, quota, and rep-availability data. Use for annual or midyear territory planning, geographic or segment coverage, account assignment, book-size analysis, capacity scenarios, ramp planning, exception handling, or evaluating whether territories are fair and executable.

  Self-containedInstructions only565 words
• prepare-demo

  Plan a buyer-specific B2B product demonstration, technical validation, proof of concept, or demo follow-up. Use when deciding what to show, tailoring a demo to discovery, mapping features to outcomes, assigning presenters, preparing questions, or preventing generic feature tours.

  Self-containedInstructions only404 words
• prepare-discovery

  Prepare for or structure a B2B sales discovery conversation. Use before first calls, technical discovery, executive discovery, expansion conversations, or follow-ups when the seller needs a call plan, hypotheses, questions, listening targets, and a useful next-step standard.

  Self-containedInstructions only468 words
• prepare-negotiation

  Prepare for B2B pricing, packaging, procurement, contract, renewal, expansion, or commercial negotiations. Use when planning offers, concessions, give-get trades, approval paths, alternatives, walk-away conditions, buyer questions, or negotiation roles without inventing authority, competitor terms, deadlines, legal positions, or customer commitments.

  Self-containedInstructions only611 words
• qualify-opportunity

  Assess or update B2B opportunity qualification from call notes, CRM data, emails, or seller observations. Use for MEDDPICC, SPICED, BANT, custom qualification, stage advancement, disqualification, deal inspection, or identifying the evidence needed before investing more resources.

  Self-containedInstructions only396 words
• research-account

  Research a B2B account or prospect and create an evidence-backed sales brief. Use before outreach, discovery, demos, account planning, renewals, or executive meetings when company priorities, people, initiatives, technology, or trigger events need to be understood without fabricated personalization.

  Self-containedInstructions only336 words
• review-customer-outcomes

  Review B2B customer outcomes, adoption evidence, obligations, risks, renewal readiness, and expansion hypotheses using success plans, contracts, usage data, support history, stakeholder feedback, or account notes. Use for customer reviews, QBR preparation, value realization, renewal planning, health-score audits, churn risk, or deciding whether an expansion conversation is supported.

  Self-containedInstructions only575 words
• review-pipeline

  Review a B2B sales pipeline from CRM exports, spreadsheets, deal notes, or summaries. Use for weekly pipeline reviews, manager inspection, stale-deal analysis, stage hygiene, coverage analysis, rep prioritization, or finding the few actions most likely to improve pipeline truth and execution.

  Self-containedInstructions only455 words
• write-outbound

  Write or improve responsible B2B outbound messages and sequences across email, LinkedIn, calls, or short-form channels. Use for cold outreach, follow-ups, referral requests, event follow-up, re-engagement, or sequence testing when relevance, evidence, consent, and clear next steps matter.

  Self-containedInstructions only463 words