Systems Lab

Agent skill

sales-sequence-builder

Create practical sales sequences from campaign context, account signals, and reference copy.

slowingReaches the webInstructions only160 words

Filed under Outbound email.

From zapier/gtm-cheat-codes · 17 skills · 329 · pushed 2026-07-13

What it does when it runs

Create practical sales sequences from campaign context, account signals, and reference copy.

Read from the skill and the 5 files bundled beside it. A skill’s own description is written to be selected by an agent, so it describes the job and not the dependencies.

Keys and connectors you must supply
None found.
Hosts it reaches
  • mcp.zapier.com
Tool permissions it declares
No allowed-tools in the frontmatter. It only issues instructions, so there is nothing to bound.
Actions present in the files
None. Instructions only.

Ask about sales-sequence-builder

Opens your assistant with this page's verified links already in the prompt.

Is this safe to install?ClaudeChatGPT
Adapt it to my stackClaudeChatGPT
What else do I need for it to workClaudeChatGPT
Rather ask a human? Talk to Cheetah

Install it

View source on GitHub ↗
git clone --depth 1 --filter=blob:none --sparse https://github.com/zapier/gtm-cheat-codes.git /tmp/gtm-cheat-codes
git -C /tmp/gtm-cheat-codes sparse-checkout set "skills/sales-revops/sales-sequence-builder"
mkdir -p ~/.claude/skills/sales-sequence-builder
cp -R "/tmp/gtm-cheat-codes/skills/sales-revops/sales-sequence-builder/." ~/.claude/skills/sales-sequence-builder/

Picked up without a restart. A project skill of the same name is shadowed by your personal one. For one repository only, swap ~/.claude/skills for .claude/skills. Claude Code docs ↗

Or take the whole library

This repo ships a .claude-plugin manifest, so Claude Code can install all 17 skills at once. Plugin skills are invoked as /<plugin>:<skill>, so they never collide with your own.

/plugin marketplace add zapier/gtm-cheat-codes
/plugin

The folder is the same in every client that implements the format — 46 of them — so if yours is not above, only the destination changes.

The skill

Source on GitHub ↗

Reproduced in full from zapier/gtm-cheat-codes/blob/022a2884f40316ef22269e29fd61b8a0f0c4cb4a/skills/sales-revops/sales-sequence-builder/SKILL.md, which is licensed MIT (repository). 160 words, 4 headings.

Sales Sequence Builder

Use this skill when a GTM team needs rep-ready sequence copy for outbound, event follow-up, re-engagement, or signal-based outreach.

Workflow

  1. Gather the minimum context needed to make the sequence specific.
  2. Separate reusable elements from reference copy from elements that must change for this audience.
  3. Draft concise steps with clear CTAs and plainspoken language.
  4. Add operator notes for personalization, claims, and routing.
  5. Keep sensitive signals useful without sounding invasive.

Zapier MCP And SDK Role

  • Use Zapier MCP to read CRM, approved campaign docs, account notes, and message context.
  • Use Zapier SDK for sequence request intake, task creation, and approved draft logging when the workflow repeats.
  • Keep Gmail drafts, CRM tasks, sequence enrollment, and sends rep-approved.

Guardrails

  • Do not blindly port copy from another campaign.
  • Do not imply unsupported claims, custom audits, or executive involvement.
  • Do not create Gmail or CRM drafts without approval.

Files bundled with it

These load only when the skill asks for them, so they cost nothing until it runs.

Other skills for the same job

Different authors, same problem. Matched on the words in the skill name, across every library in the catalogue except this one.

Need help setting it up?

This page tells you what sales-sequence-builder does and what it needs. Cheetah builds the agent setup it runs inside: data, CRM, sequencing and the guardrails.

Book a call →

The directory stays free. There is nothing gated behind this.