Systems Lab

Agent skill

brand-guidelines-builder

Help non-designers evaluate work against brand guidelines and know what to fix.

slowingReaches the webInstructions only130 words

From zapier/gtm-cheat-codes · 17 skills · 329 · pushed 2026-07-13

What it does when it runs

Help non-designers evaluate work against brand guidelines and know what to fix.

Read from the skill and the 5 files bundled beside it. A skill’s own description is written to be selected by an agent, so it describes the job and not the dependencies.

Keys and connectors you must supply
None found.
Hosts it reaches
  • mcp.zapier.com
Tool permissions it declares
No allowed-tools in the frontmatter. It only issues instructions, so there is nothing to bound.
Actions present in the files
None. Instructions only.

Ask about brand-guidelines-builder

Opens your assistant with this page's verified links already in the prompt.

Is this safe to install?ClaudeChatGPT
Adapt it to my stackClaudeChatGPT
What else do I need for it to workClaudeChatGPT
Rather ask a human? Talk to Cheetah

Install it

View source on GitHub ↗
git clone --depth 1 --filter=blob:none --sparse https://github.com/zapier/gtm-cheat-codes.git /tmp/gtm-cheat-codes
git -C /tmp/gtm-cheat-codes sparse-checkout set "skills/marketing/brand-guidelines-builder"
mkdir -p ~/.claude/skills/brand-guidelines-builder
cp -R "/tmp/gtm-cheat-codes/skills/marketing/brand-guidelines-builder/." ~/.claude/skills/brand-guidelines-builder/

Picked up without a restart. A project skill of the same name is shadowed by your personal one. For one repository only, swap ~/.claude/skills for .claude/skills. Claude Code docs ↗

Or take the whole library

This repo ships a .claude-plugin manifest, so Claude Code can install all 17 skills at once. Plugin skills are invoked as /<plugin>:<skill>, so they never collide with your own.

/plugin marketplace add zapier/gtm-cheat-codes
/plugin

The folder is the same in every client that implements the format — 46 of them — so if yours is not above, only the destination changes.

The skill

Source on GitHub ↗

Reproduced in full from zapier/gtm-cheat-codes/blob/022a2884f40316ef22269e29fd61b8a0f0c4cb4a/skills/marketing/brand-guidelines-builder/SKILL.md, which is licensed MIT (repository). 130 words, 4 headings.

Brand Guidelines Builder

Use this skill to review creative assets, campaign ideas, or page concepts against a brand system.

Workflow

  1. Ask for the asset, brief, audience, and channel when missing.
  2. Review color, typography, logo usage, imagery, layout, and tone.
  3. Score alignment and explain issues in plain language.
  4. Provide prioritized fixes and escalation guidance.

Zapier MCP And SDK Role

  • Use Zapier MCP to read approved brand docs, asset libraries, and design references.
  • Use Zapier SDK only if the team wants a repeatable review intake queue or feedback log.
  • Keep official guideline changes and final external use human-approved.

Guardrails

  • Do not invent brand rules.
  • Link only to approved public or team-approved brand resources.
  • Keep feedback practical and kind.

Files bundled with it

These load only when the skill asks for them, so they cost nothing until it runs.

Other skills for the same job

Different authors, same problem. Matched on the words in the skill name, across every library in the catalogue except this one.

Need help setting it up?

This page tells you what brand-guidelines-builder does and what it needs. Cheetah builds the agent setup it runs inside: data, CRM, sequencing and the guardrails.

Book a call →

The directory stays free. There is nothing gated behind this.