Skill library
Engram GTM skill packages for Skill Hub
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Repository metadata checked 2026-09-12 · skill bodies reviewed 2026-09-14 · published 2026-09-05
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- Commits
- 17
- Last 90 days
- 17
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- 3
- Last push
- 2026-09-12
- First commit
- 2026-07-01
commits
repo created
15 skills
- competitive-intel-content-brief
Cut competitor noise to prioritized signals, refresh the battle-card reframe, then produce a voice-calibrated content brief and channel draft. Use when a named competitor moved and you need signal + draft in one run. Do not use for ICP lead hunting (icp-*), standalone positioning docs (positioning), or X-only reply workflows (content-x) without a competitor signal.
Self-containedInstructions only233 words - content-linkedin
Produce a LinkedIn strategy brief, voice-calibrated draft, and threads to join early — grounded in live market conversation and brand memory. Use for weekly attributable posting. Do not use for X/Twitter voice (use content-x), ICP lead hunting (use icp-*), or competitor signal triage alone (use market-signals).
Self-containedInstructions only187 words - content-x
Find high-signal X threads and draft punchy voice-calibrated posts/replies — presence in conversations, not broadcasting. Use for reply-first or short-form X. Do not use for LinkedIn tone/length (use content-linkedin), ICP lead tables (use icp-*), or long-form launch narratives (use launch).
Self-containedInstructions only169 words - icp-community
Surface qualified leads from community and review channels (Facebook Groups, Reddit, Google Business, Yelp) with hooks that cite the exact post or review. Use when competitors ignore non-LinkedIn intent. Do not use for LinkedIn/hiring signals (icp-linkedin), developer communities (icp-developer), or writing outbound sequences (outbound).
Self-containedInstructions only175 words - icp-developer
Find teams on HN, GitHub, and Product Hunt with GTM readiness gaps before they appear on LinkedIn; draft hooks that reference the artifact they shipped. Use for technical-founder discovery. Do not use for LinkedIn hiring (icp-linkedin), community reviews (icp-community), or content drafts (content-*).
Self-containedInstructions only127 words - icp-linkedin
Qualify LinkedIn / Sales Nav leads with firmographic fit reasons and peer-style hooks; treat hiring spikes as leading indicators. Use for B2B discovery before vendor evaluation. Do not use for community/review channels (icp-community), developer forums (icp-developer), or full outbound sequences (outbound).
Self-containedInstructions only153 words - launch
Coordinate a product/feature launch narrative across channels, draft voice-calibrated primary-channel assets, refresh competitive reframe, and define post-launch success beyond vanity views. Use for multi-function launches. Do not use for steady-state LinkedIn/X posting (content-*), sole competitor monitoring (market-signals), or VoC clustering (voc).
Self-containedInstructions only184 words - market-signals
Prioritize competitor/market moves into 3–5 actionable signals with battle-card reframe (hiring, pricing, positioning, reviews). Use when you need a response plan, not a news digest. Do not use for drafting social posts (use content-linkedin, content-x, or the competitive-intel-content-brief composite) or for living brand positioning (use positioning).
Self-containedInstructions only170 words - onboarding-bridge
Build a sales→CS handoff brief with why bought, champions vs daily users, success criteria in their language, and landmines. Use at new-logo handoff. Do not use for pre-call prep (pre-call), renewal/expansion intelligence (renewal), or VoC clustering (voc).
Self-containedInstructions only147 words - outbound
Research a prospect wedge and draft a multi-touch sequence that cites the qualifying signal and real customer language. Use when a lead is already qualified and needs tailored touches. Do not use to find new ICP leads (use icp-*), write social content (content-*), or prepare a live call brief (pre-call).
Self-containedInstructions only124 words - pipeline
Rank deals by close likelihood using behavioral and champion signals, with one concrete next action per deal (never "follow up"). Use for weekly pipeline focus. Do not use for a single-call brief (pre-call), first-touch sequences (outbound), or renewal health (renewal).
Self-containedInstructions only113 words - positioning
Maintain a living positioning document from the gap between claimed positioning and market language — perception accuracy, not sentiment alone. Use as the source of truth for downstream GTM. Do not use for competitor move triage (market-signals), VoC clustering into product briefs (voc), or channel drafts (content-*).
Self-containedInstructions only201 words - pre-call
Build a pre-call brief with relationship narrative, last-48h context, stakeholder map, and a concrete play — so nobody walks in cold. Use before discovery, demos, or exec joins. Do not use for multi-touch outbound (outbound), full pipeline ranking (pipeline), or sales→CS handoff (onboarding-bridge).
Self-containedInstructions only165 words - renewal
Score customer health beyond usage volume, draft a renewal brief with expansion angle and churn risks, and check whether the champion is still the champion. Use for upcoming renewals. Do not use for new-logo handoff (onboarding-bridge), open-pipeline ranking (pipeline), or VoC→messaging loops (voc).
Self-containedInstructions only118 words - voc
Aggregate customer feedback into pain/feature clusters weighted by value×recency×severity, extract anonymized verbatim language, brief product, and recommend messaging updates. Use when support/NPS/calls/G2 language is not flowing into marketing or PM. Do not use for living positioning docs (positioning), competitor moves (market-signals), or renewal health (renewal).
Self-containedInstructions only173 words
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