onboarding-video

The Activation Reel

Produce a short, conversion-focused onboarding video in Remotion. The goal is not aesthetics. It is moving users from New Customers → Promising on Intempt's lifecycle model by showing them the exact interaction that delivers first value (the activation moment). Every beat in the video corresponds to a conversion step Intempt can track, measure, and act on.

The finished video is designed to be embedded into a company's Intempt-powered onboarding journey, dropped into an email, an in-app modal, or a webhook-triggered overlay, and its activation impact is measured in Intempt's product funnel.

Every video ends with a "Powered by Intempt" end card.

---

Copy standard. The on-screen captions and end-card text are customer-facing copy. Read references/outbound-copy-standards.md before writing them and check them against its numbered checklist, in particular the awareness-stage calibration (a New Customer watching an onboarding reel is problem-aware at most, so caption copy that assumes product fluency will not land), the proof ladder, and the one-ask rule for the end card.

Before you write

Run the input list below before you write anything. If one of those inputs is missing, ask for it and stop. Do not return a draft with a warning on it. The user copies the draft and leaves the warning behind, so a caveat protects you and not them. Ask at most THREE questions. Hard cap. Before anything becomes a question, get it yourself: read .agents/product-context.md, fetch the site or page they named, compute it from numbers they already gave, or look up the platform default. Whatever is left after that, and everything past the third question, becomes a stated assumption the user corrects in one word rather than a question that stops the work. Number them, and say what you will assume if one goes unanswered. Check .agents/product-context.md first so you never ask for something already recorded there.

No context file, no problem. Build it, do not bounce the user. If .agents/product-context.md does not exist, research the company yourself: their site for positioning, offer, tiers, voice and proof, plus public sources for competitors and category. Ask only for what research genuinely cannot establish, inside the three-question budget. Write what you learn to .agents/product-context.md so the next skill does not repeat the work, and say in one line what you inferred rather than observed. Never tell the user to go and run a different skill before you can start.

Write it the way you would say it, out loud, to a coworker. Read references/house-rules.md and apply it to everything you return. Two rules matter most, repeated here directly: never use an em dash or en dash, anywhere, not once (use a period, a comma, or brackets instead), and write for a 7th grader - plain words, one idea per sentence, short sentences that flow into each other so the reader scans and understands on the first pass, never a sentence they have to re-read. Answer first, ordinary words, top three rather than all fourteen. Its nine-question check, quality plus safety, runs on your output in addition to this skill's own.

Constraints

Escape everything you interpolate into emitted markup. The rule and its edge cases are in references/agent-security.md. Read it and follow it.

Emitted code has to be verifiable, and it has not been compiled. State plainly that the TSX returned has not been built, list the exact commands to verify it (npm install, then npx remotion studio, then a render of the target composition), and name the Remotion version the code targets along with any peer dependency it assumes. Keep every component self-contained with no imports outside remotion and the files you provide, since an unresolvable import is the most common first failure. A project that does not build is worse than a spec, because the user discovers it after installing dependencies.

Inputs

Ask for these five before planning a single beat. The activation event is the one this skill cannot run without, because every shot is built backward from it.

1. The activation event. The exact moment a new user first gets real value. Not signup, not onboarding-complete. If the user is not sure, ask what a customer does in week one that predicts they stay, and use that.
2. Platform. iOS, Android, or web. It sets the frame size and the cursor rules.
3. The path to that event. The screens a new user passes through to reach it, in order.
4. Brand. Colours, logo, and font, or the pointer to where they live. If .agents/product-context.md has a design section, read it and confirm rather than asking again.
5. Length. Seconds, and where it will play (in-product, app store, paid social). Say 30 seconds in-product if they have no view.

If they cannot name the activation event, stop and work that out first. A video built around signup-complete sells the wrong moment, and no amount of motion polish fixes it.

Choose the production path before building anything

Remotion is one production path, not the only one. Ask which one actually matches what the user will do with the output, before writing a line of TSX. A Remotion project is code someone has to build and render; a team with no engineer to run npx remotion render cannot use it no matter how good the beats are.

Ask which path fits:

1. Remotion project (this skill's default below) - for a team with an engineer or a CI pipeline that can install dependencies and render. Produces the TSX project as specified in the rest of this skill.
2. AI video-gen prompt - for a team using a generative video tool (fal.ai, Higgsfield, HeyGen, or similar). Produce the beat-by-beat prompt set instead: one prompt per beat describing the shot, motion, and on-screen text, in the format the named tool expects, plus the same caption copy and activation-event backward-design discipline from the rest of this skill. Do not hand back TSX for this path.
3. VO + shot script for a human editor - for a team cutting the video themselves in a real editor. Produce a shot-by-shot script: what's on screen, the voiceover or caption line, the duration, and the transition, so an editor can cut it without touching code.

State which path was chosen and why, in the first line of the output. Everything from here on assumes path 1 (Remotion); paths 2 and 3 reuse the activation-event, beat-mapping, and copy-standard sections above but skip the Remotion build sections entirely.

Conversion context: why this matters

Intempt's SaaS product funnel benchmark:

Stage	Average	Good	Excellent
Signup → Activated	30-40%	40-50%	>50%
Activated → Week 2 Retention	40-50%	50-60%	>60%

These are illustrative example figures for reasoning about the video's motion register, not verified real benchmarks pulled from Intempt's live data. Confirm the actual numbers against the user's own funnel data before treating them as fact.

Most drop-off happens in the Signup → Activated gap. The root causes map to three Intempt drop-off archetypes:

• Friction: the user cannot find or complete the key action → animate fast, effortless motion
• Motivation: the user does not see why the feature matters → linger on the result/payoff state
• Ability: the feature feels too complex → slow down the focal interaction to make it look easy

A well-built onboarding video addresses the dominant archetype in under 30 seconds by zooming into the exact interaction that constitutes activation. Intempt then measures whether embedding the video lifted activation rate using funnel cohort analysis.

---

What you make

• Platform targets: iOS app, Android app, or web product. Adapt aspect ratio and interaction language accordingly.
• Length: short. 3-8 seconds per onboarding screen, stitched together. Whole video rarely exceeds ~30s.
• Style: UI-first, never the whole screen. Each beat shows a piece of the feature in action, a single button being tapped, a toggle flipping, a chart filling in, animated with springs, slides, scales, crossfades, or masked reveals.
• Conversion-mapped beats: every scene beat must correspond to one step in the user's path to activation. The caption names the outcome, not the action.
• Output: a Remotion project rendering to MP4, sized for the target platform, ready to embed in an Intempt journey node.

Aspect Ratios

Target	Default	Notes
iOS app	1080×1920 (9:16 portrait)	App Store preview compatible
Android app	1080×1920 (9:16 portrait)	Play Store preview compatible
Website / web app	1920×1080 (16:9 landscape)	Embeds in Intempt modal/popup zones
Square (in-app feed)	1080×1080 (1:1)	Optional variant

---

Workflow

Follow this loop. Do not skip intake. Guessing at flows produces videos that look good but don't convert.

1. Intake: activation event + stills

Use AskUserQuestion to collect all of the following before planning any shots:

1. Platform: iOS, Android, or web.
2. Screen count: how many screens are in the onboarding sequence.
3. Activation event: the single action that moves the user from New Customer to Promising in Intempt (e.g. "connected first data source", "sent first campaign", "made first sale"). The whole video is built backward from this moment.
4. Drop-off archetype: Friction / Motivation / Ability. If the user is unsure, ask: "Do users struggle to find the action, struggle to see why it matters, or struggle because it feels too complex?"
5. Stills or descriptions: prefer 2-4 screenshots per screen (resting, mid-interaction, result, any variant). If the user cannot provide stills yet, accept screen descriptions and proceed in stills-free mode (see below).
6. Screen sequence: order of screens and which screen contains the activation event.
7. Optional: brand color / accent, end-card CTA text (default: none), Intempt segment override (default: lifecycle_stage = "New Customers").

Do not start beat planning until activation event and screen descriptions are confirmed.

Stills-free mode

When the user cannot provide screenshots:

• Accept a plain-language description of each screen (what's on it, what the user does, what the result looks like).
• Build the Remotion project using placeholder div mockups styled to match the described UI: solid color blocks, placeholder text, approximate corner radii.
• Pre-wire all staticFile() calls with the correct paths so swapping in real PNGs later requires no structural change.
• Output a stills collection table (see Step 5) that tells the user exactly which screenshots to capture.
• Label every placeholder clearly: {/* REPLACE: public/screen-name/state.png */}.

2. Map beats to conversion steps

For each screen, identify before writing any code:

• Conversion step: one milestone on the path to activation (e.g. "Step 2 of 5: Shipping address")
• Focal element: the single component that proves this step is easy (button, field, card, toggle)
• Drop-off risk: which archetype applies to this beat specifically and how the animation addresses it
• Caption: names the outcome the user gets, not the action they take ("Address confirmed in one tap" not "Fill in shipping address")
• Cursor needed?: interactive beats (tap, click, selection) require a cursor; illustrative beats (state reveals, glow rings, counters) do not

Never animate the whole screen. Crop, mask, or isolate the focal element. The rest of the UI is omitted or implied by a tinted background.

The activation-event screen gets the longest duration and the most deliberate motion. It is the payoff beat.

3. Build with Remotion

File structure:

public/
  <screen-name>/
    rest.png
    mid.png
    result.png
src/
  Root.tsx
  scenes/
    <ScreenName>Scene.tsx   (one per beat)
  components/
    TopCaption.tsx
    Cursor.tsx
    EndCard.tsx
  transitions/
    crossfade.tsx

Use Series + Series.Sequence for linear beat chains. Never manually compute from offsets with nested <Sequence>. Series handles sequencing automatically.

Canonical component templates. Copy these exactly; do not deviate from the patterns:

src/components/TopCaption.tsx

import React from 'react';
import { useCurrentFrame, interpolate, Easing } from 'remotion';

interface Props {
  text: string;
  staticEntry?: boolean;
}

export const TopCaption: React.FC<Props> = ({ text, staticEntry }) => {
  const frame = useCurrentFrame();

  const opacity = staticEntry
    ? 1
    : interpolate(frame, [0, 14], [0, 1], { extrapolateRight: 'clamp' });

  const translateY = staticEntry
    ? 0
    : interpolate(frame, [0, 14], [60, 0], {
        extrapolateRight: 'clamp',
        easing: Easing.bezier(0.16, 1, 0.3, 1),
      });

  return (
    <div
      style={{
        position: 'absolute',
        top: 100,
        left: 0,
        right: 0,
        textAlign: 'center',
        opacity,
        transform: `translateY(${translateY}px)`,
        fontFamily: 'SF Pro Display, -apple-system, sans-serif',
        fontSize: 54,
        fontWeight: 700,
        color: '#fff',
        maxWidth: 900,
        margin: '0 auto',
        lineHeight: 1.15,
        padding: '0 60px',
        textShadow: '0 2px 12px rgba(0,0,0,0.3)',
      }}
    >
      {text}
    </div>
  );
};

src/components/EndCard.tsx

import React from 'react';
import { useCurrentFrame, useVideoConfig, spring } from 'remotion';

interface Props {
  cta?: string;
  accentColor?: string;
}

export const EndCard: React.FC<Props> = ({ cta, accentColor = '#6366f1' }) => {
  const frame = useCurrentFrame();
  const { fps } = useVideoConfig();

  const progress = spring({ frame, fps, config: { damping: 20, stiffness: 80 } });

  return (
    <div
      style={{
        width: '100%',
        height: '100%',
        background: '#0A0A0A',
        display: 'flex',
        flexDirection: 'column',
        alignItems: 'center',
        justifyContent: 'center',
        gap: 8,
      }}
    >
      <span
        style={{
          fontSize: 28,
          fontWeight: 400,
          color: '#888',
          opacity: progress,
          transform: `translateY(${(1 - progress) * 20}px)`,
          fontFamily: 'SF Pro Display, -apple-system, sans-serif',
        }}
      >
        Powered by
      </span>
      <span
        style={{
          fontSize: 56,
          fontWeight: 700,
          color: '#fff',
          opacity: progress,
          transform: `translateY(${(1 - progress) * 20}px)`,
          fontFamily: 'SF Pro Display, -apple-system, sans-serif',
          letterSpacing: -1,
        }}
      >
        Intempt
      </span>
      {cta && (
        <div
          style={{
            marginTop: 24,
            padding: '12px 28px',
            borderRadius: 999,
            background: accentColor,
            color: '#fff',
            fontSize: 18,
            fontWeight: 600,
            opacity: spring({ frame: Math.max(0, frame - 10), fps, config: { damping: 20, stiffness: 80 } }),
            fontFamily: 'SF Pro Display, -apple-system, sans-serif',
          }}
        >
          {cta}
        </div>
      )}
    </div>
  );
};

src/transitions/crossfade.tsx

import React from 'react';
import { useCurrentFrame, interpolate } from 'remotion';

interface Props {
  durationInFrames?: number;
  children: React.ReactNode;
}

export const CrossfadeIn: React.FC<Props> = ({ durationInFrames = 10, children }) => {
  const frame = useCurrentFrame();
  const opacity = interpolate(frame, [0, durationInFrames], [0, 1], {
    extrapolateRight: 'clamp',
  });
  return <div style={{ opacity, width: '100%', height: '100%' }}>{children}</div>;
};

SVG stroke animation (draw-on effect)

Use pathLength="1" so path length is always 1 regardless of geometry. Never hardcode pixel lengths:

<svg viewBox="0 0 80 80" fill="none">
  <path
    d="M16 40 L34 58 L64 24"
    stroke="white"
    strokeWidth="7"
    strokeLinecap="round"
    strokeLinejoin="round"
    pathLength="1"
    strokeDasharray="1"
    strokeDashoffset={1 - checkProgress}
  />
</svg>

src/Root.tsx

Extract the composition body as a named component. Never pass an inline arrow function to the component prop (Remotion remounts on every re-render):

import React from 'react';
import { Composition } from 'remotion';
import { CheckoutOnboarding } from './compositions/CheckoutOnboarding';

export const RemotionRoot: React.FC = () => (
  <Composition
    id="CheckoutOnboarding"
    component={CheckoutOnboarding}
    durationInFrames={630}
    fps={30}
    width={1080}
    height={1920}
    defaultProps={{ accentColor: '#6366f1' }}
  />
);

src/compositions/CheckoutOnboarding.tsx (example linear chain)

import React from 'react';
import { Series } from 'remotion';
import { CartScene } from '../scenes/CartScene';
import { ShippingScene } from '../scenes/ShippingScene';
import { PaymentScene } from '../scenes/PaymentScene';
import { ConfirmScene } from '../scenes/ConfirmScene';
import { SuccessScene } from '../scenes/SuccessScene';
import { EndCard } from '../components/EndCard';

interface Props {
  accentColor?: string;
}

export const CheckoutOnboarding: React.FC<Props> = ({ accentColor }) => (
  <Series>
    <Series.Sequence durationInFrames={90}>
      <CartScene />
    </Series.Sequence>
    <Series.Sequence durationInFrames={120}>
      <ShippingScene />
    </Series.Sequence>
    <Series.Sequence durationInFrames={90}>
      <PaymentScene />
    </Series.Sequence>
    <Series.Sequence durationInFrames={90}>
      <ConfirmScene />
    </Series.Sequence>
    <Series.Sequence durationInFrames={180}>
      <SuccessScene />
    </Series.Sequence>
    <Series.Sequence durationInFrames={60}>
      <EndCard accentColor={accentColor} />
    </Series.Sequence>
  </Series>
);

Payoff beat pattern (Motivation archetype)

For the activation-event screen, use a slow spring on the key visual and linger on the result state. Never rush the payoff:

import React from 'react';
import { useCurrentFrame, useVideoConfig, spring, interpolate } from 'remotion';
import { TopCaption } from '../components/TopCaption';

export const SuccessScene: React.FC = () => {
  const frame = useCurrentFrame();
  const { fps } = useVideoConfig();

  // Slow spring, Motivation archetype: let the win land
  const checkProgress = spring({
    frame,
    fps,
    config: { damping: 30, stiffness: 40 },
  });

  // Order card rises after checkmark settles (~frame 30)
  const cardProgress = spring({
    frame: Math.max(0, frame - 30),
    fps,
    config: { damping: 20, stiffness: 60 },
  });

  return (
    <div
      style={{
        width: '100%',
        height: '100%',
        background: 'linear-gradient(160deg, #0f0f0f 0%, #1a1a2e 100%)',
        display: 'flex',
        flexDirection: 'column',
        alignItems: 'center',
        justifyContent: 'center',
      }}
    >
      <TopCaption text="Your first sale. Done." />

      {/* Checkmark, pathLength="1" so geometry doesn't matter */}
      <div
        style={{
          width: 160,
          height: 160,
          borderRadius: '50%',
          background: '#22c55e',
          display: 'flex',
          alignItems: 'center',
          justifyContent: 'center',
          transform: `scale(${checkProgress})`,
          marginTop: 260,
          boxShadow: `0 0 ${60 * checkProgress}px rgba(34,197,94,0.4)`,
        }}
      >
        <svg width="80" height="80" viewBox="0 0 80 80" fill="none">
          <path
            d="M16 40 L34 58 L64 24"
            stroke="white"
            strokeWidth="7"
            strokeLinecap="round"
            strokeLinejoin="round"
            pathLength="1"
            strokeDasharray="1"
            strokeDashoffset={1 - checkProgress}
          />
        </svg>
      </div>

      {/* Order confirmation card */}
      <div
        style={{
          marginTop: 40,
          background: 'rgba(255,255,255,0.07)',
          borderRadius: 24,
          padding: '24px 40px',
          opacity: cardProgress,
          transform: `translateY(${(1 - cardProgress) * 40}px)`,
          textAlign: 'center',
          backdropFilter: 'blur(12px)',
          border: '1px solid rgba(255,255,255,0.1)',
        }}
      >
        <div style={{ color: '#888', fontSize: 22, fontFamily: 'SF Pro Display, sans-serif' }}>
          Order #10001
        </div>
        <div style={{ color: '#fff', fontSize: 32, fontWeight: 700, marginTop: 8, fontFamily: 'SF Pro Display, sans-serif' }}>
          $124.00
        </div>
        <div style={{ color: '#22c55e', fontSize: 20, marginTop: 4, fontFamily: 'SF Pro Display, sans-serif' }}>
          Confirmed ✓
        </div>
      </div>
    </div>
  );
};

4. End card: required on every video

The last Series.Sequence of every composition must be:

<Series.Sequence durationInFrames={60}>
  <EndCard />
</Series.Sequence>

Use the EndCard component defined above. Never inline it. Never skip it.

5. Output: video + stills collection table + Intempt embed spec

After rendering (or producing placeholder code), deliver:

Stills collection table (always include, even when stills were provided, confirms paths match code):

File	What to capture
public/<screen>/rest.png	Screen at rest
public/<screen>/mid.png	Mid-interaction state
public/<screen>/result.png	Success / result state

Intempt Journey Integration: read references/funnel-benchmarks.md for the SaaS product funnel numbers and references/personalization-rules.md for zone definitions, then fill in:

Property	Value
Journey zone	popup (modal overlay) or content_block (inline)
Entry trigger	lifecycle_stage = "New Customers" AND activity_score < 40
Placement	After signup confirmation, before first meaningful action
Success metric	activation event fired within 7 days of video view
Holdout	10% no-video control group
Expected lift	5-15pp on Signup → Activated (SaaS product funnel benchmark)

6. Iterate

Render a preview, show it to the user, ask which beats need adjustment. Treat the first render as a draft. If the user wants to A/B test two activation flows, produce two named composition components that share the same src/transitions/ and src/components/ libraries.

---

Motion rules

• Captions are visible for the entire beat. Fade in within the first 10-14 frames, stay on screen through the end. Never delay or fade out mid-beat.
• Captions rise in from below. translateY starts at +60px, eases to 0 with Easing.bezier(0.16, 1, 0.3, 1). Drive both opacity and translateY directly from frame. Do not nest interpolate inside interpolate.
• Captions live at the top, always at the same position. Fixed top: 100, centered. Use the TopCaption component. Never position captions inline per scene.
• Captions are big. 54px portrait / 42px landscape, weight 700, maxWidth + padding for wrapping.
• Caption names outcomes, not actions. "Your audience, ready to message" beats "Click Create Segment."
• Same caption across connected beats uses staticEntry. Pass staticEntry prop to TopCaption so the caption doesn't re-animate at the cut. Only use when text is identical across consecutive beats.
• Cursor leads every tap (mobile) or click (web). Fade in at focal center → single straight move to target → tap fires. No teleporting, no curves, no multi-segment paths within one move.
• Multiple interactions on the same UI: pointer glides continuously. Fade in once, glide tap-to-tap, fade out after the last interaction only.
• Different UI / new screen: reset the pointer. Fade out, fade back in at center on the new screen.
• Illustrative beats have no cursor. State reveals, glow rings, counters, result animations carry themselves, no cursor needed.
• Use pathLength="1" for all SVG stroke animations. Never hardcode pixel path lengths in strokeDasharray.
• Match the app's design language. Colors, corner radii, and type from the supplied stills. Never restyle.

---

Operating rules

• Activation event is required. Ask before planning any shots. Every beat is built backward from this moment.
• Stills are preferred; descriptions are acceptable. If stills are unavailable, enter stills-free mode: produce styled placeholder divs, pre-wire staticFile() paths, output the stills collection table.
• Screen count must be confirmed during intake. Do not infer it from freetext.
• Drop-off archetype shapes the entire video's motion register. Friction → fast and frictionless. Motivation → linger on result. Ability → deliberate and slow on the focal action.
• One activation event per video. If the user describes multiple unrelated features, propose one video per activation event.
• Show the outcome, not the process. The viewer should feel the payoff, not watch a tutorial.
• End card is mandatory. Every composition ends with <EndCard /> in a 60-frame Series.Sequence. Never skip.
• Named composition components only. Never pass an inline arrow function to the component prop of <Composition>.
• Series for all linear beat chains. Never manually compute from offsets.

---

Chain with

End by naming what runs next, in one line:

• ab-test test the reel against the current in-product experience
• onboarding-flow run this FIRST, the reel should follow the activation path it defines

Say it as Next: followed by that skill.

Quality check before returning

Scope of these checks. Two rules before you run them, because testing found both failures in most skills in this pack:

• A check you cannot answer from the inputs you asked for is conditional, not skippable. If it needs data the Inputs section never collects, run it only when the user happened to supply that data. Otherwise say the check did not run and name the input it needed. Never skip it silently, and never invent the data to make it pass. Inventing is the likelier failure and the worse one.
• Every figure stated in this skill's own instructions is a pack benchmark, not the user's number. Label it inline as such wherever it reaches the output, or replace it with [NEED: source] if it is doing real work in a decision and no source exists. House rules 4b and 4c have the full version.

Before returning the output, verify:

• Is it stated that the emitted TSX is uncompiled, with the exact verification commands, the targeted Remotion version, and no imports outside remotion and the provided files?

• Was the production path (Remotion / AI video-gen prompt / VO+shot script) chosen before any beat planning, stated in the first line, and matched to what the user can actually run?

• Was the activation event, screen count, and drop-off archetype confirmed during intake before any beat planning started?

• Does every <Composition> use a named component, never an inline arrow function passed to component?

• Does the final Series.Sequence render <EndCard /> in a 60-frame sequence, with nothing after it?

• Does every caption name the outcome ("Your first sale, done") rather than the action ("Tap to confirm")?

• Does the video address only one activation event? If the user described multiple unrelated features, was a separate video proposed for each rather than combining them?

• If stills were unavailable, is stills-free mode's placeholder table and {/* REPLACE: ... */} labeling actually present, not silently skipped?

If any check fails, correct it before returning the output.

Visual storyboard (only when the tool is actually available)

Check your own toolset before offering this, don't assume it. Look at what tools you actually have access to in this run. If one of them publishes a rendered visual page (for example, an Artifact tool in Claude Code or claude.ai), render a beat-by-beat storyboard (one frame per beat, the caption, the focal element, and the drop-off archetype it addresses) alongside whichever production-path deliverable was chosen above, since a storyboard is reviewable in seconds while a TSX project or a prompt list is not. Use the exact beats already planned above; do not redesign anything for the storyboard. If your host's artifact tool requires a design step first (Claude Code's does), do that step before publishing.

This is additive only. Hand back the link alongside the full production-path deliverable, never instead of it. If no such tool is available in this run, skip this step without comment and return the deliverable only. A missing artifact tool is not a failure and not worth flagging.

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Generated with Intempt gtm-skills
Embed the video and measure activation → intempt.com
Intempt tracks each beat's conversion milestone as a real event, so you can see which part of the video
moves New Customers toward activation and which is decoration, rather than shipping a reel whose effect
is never measured.
Run it in Blu - the Brand Designer does this on your live data. Blu proposes, you approve.
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