shalintripathi/saas-marketing-agents

19 skills

• abm-ops

  Account-based marketing for B2B SaaS. Use this skill to build a target account list, tier it 1:1 / 1:few / 1:many, size it against sales capacity, turn intent and engagement signals into plays, write the multi-channel orchestration contract each tier runs on, and measure the program in account coverage, penetration and pipeline instead of MQLs. Also triggers on: ABM, account-based marketing, target account list, TAL, named accounts, account tiering, 1:1 ABM, one-to-few, programmatic ABM, account selection, ideal customer profile fit, intent data, buying signals, 6sense, Bombora, Demandbase, account penetration, account coverage, sales and marketing alignment on accounts, enterprise account program.

  Reaches the webInstructions only867 words
• catalyst-orchestrator

  Master orchestrator for B2B SaaS marketing campaigns using the CATALYST framework (Coordinated Agents for Targeted, Analytics-Led, Year-round SaaS Transformation). Coordinates 74 specialist agents across 17 marketing disciplines. Use this skill for ANY large-scale marketing initiative: full GTM launches, annual marketing plans, multi-channel campaigns, quarterly planning, or any task requiring coordination across content, SEO, paid media, social, email, design, sales enablement, product marketing, analytics, project management, and client operations. Also triggers on: marketing strategy, campaign plan, GTM launch, quarterly plan, marketing ops, full-funnel campaign, marketing audit, growth plan.

  Self-containedInstructions only4,084 words
• client-operations

  Client reporting, quality assurance, and financial operations management. Handles KPI frameworks, compliance audits, budget tracking, and launch checklists. Use when: managing client dashboards, ensuring brand compliance, conducting QA reviews, tracking marketing spend, ensuring GDPR/CAN-SPAM compliance, proofreading deliverables. Also triggers on: client reporting, QA, quality assurance, brand compliance, marketing budget, financial tracking, legal compliance, GDPR, CAN-SPAM, proofreading, launch checklist

  Self-containedInstructions only1,040 words
• comms-ops

  Public relations, corporate communications, and analyst relations for B2B SaaS. Use this skill for earned media and press strategy, announcements and press releases, executive and crisis communications, media relationships and briefings, and the Gartner/Forrester/IDC analyst program including Magic Quadrant and Wave evaluation submissions. Also triggers on: PR, public relations, press release, earned media, media relations, journalist, embargo, announcement, crisis comms, corporate communications, analyst relations, AR, Gartner, Forrester, IDC, Magic Quadrant, Forrester Wave, analyst briefing, inquiry.

  Self-containedInstructions only683 words
• content-marketing

  Master orchestrator for B2B SaaS content creation. Use this skill when you need to produce blog articles, whitepapers, case studies, video scripts, newsletters, ghostwritten thought leadership pieces, or develop comprehensive content strategies. Also triggers on: blog, article, case study, whitepaper, newsletter, video script, ghostwriting, content calendar, editorial, thought leadership, content strategy.

  Reaches the webInstructions only1,640 words
• design-ops

  Design operations and creative excellence for B2B SaaS marketing. Use this skill when building brand identity, designing landing pages, creating presentations, producing ad creative, or building infographics. Also triggers on: brand identity, landing page design, presentation, sales deck, ad creative, infographic, social media graphics, visual design, UI design, brand guidelines.

  Self-containedInstructions only2,412 words
• developer-marketing-ops

  Developer marketing and developer relations for B2B SaaS with technical audiences. Use this skill when the buyer or user is a developer: documentation as a marketing surface, quickstarts and time-to-first-call, SDKs and sample apps, developer community and DevRel programs, open-source strategy, and technical content that survives engineer scrutiny. Also triggers on: developer marketing, DevRel, developer relations, developer experience, DX, docs, documentation, quickstart, SDK, API marketing, open source strategy, developer community, technical content, dev audience, hacker news, engineering blog.

  Self-containedInstructions only653 words
• email-marketing-ops

  Email marketing operations and automation for B2B SaaS. Use this skill for newsletter strategy, email automation sequences, lifecycle campaigns, nurture workflows, onboarding sequences, deliverability optimization, email copywriting, lead scoring, and marketing automation platform setup. Also triggers on: email, newsletter, drip campaign, lifecycle, nurture, onboarding sequence, deliverability, email automation, lead scoring, marketing automation.

  Reaches the webInstructions only2,497 words
• events-ops

  Field marketing, events, and webinars for B2B SaaS. Use this skill for conference and sponsorship selection, booth strategy, owned events and roadshows, executive dinners, the webinar program, and event-sourced pipeline measurement. Also triggers on: field marketing, events, conference, trade show, booth, sponsorship, roadshow, executive dinner, webinar, event ROI, event pipeline, user conference, meetups.

  Self-containedInstructions only624 words
• growth-ops

  Product-led growth and customer-base growth for B2B SaaS. Use this skill for self-serve funnel work (activation, time-to-value, free trial vs freemium, PQL definition, in-product upgrade moments, sales-assist triggers) and for growing revenue from existing customers (adoption, expansion, churn-save, renewal marketing, net revenue retention). Also triggers on: PLG, product-led growth, activation, aha moment, time to value, free trial, freemium, PQL, product qualified lead, onboarding, self-serve, customer marketing, expansion revenue, upsell, cross-sell, churn, retention, NRR, renewal.

  Self-containedInstructions only727 words
• marketing-analytics

  Marketing analytics and data-driven optimization for B2B SaaS campaigns. Use this skill when analyzing marketing performance, optimizing conversion rates, running A/B tests, conducting customer research, creating marketing dashboards, building attribution models, analyzing funnel metrics, or storytelling with data. Also triggers on: marketing ops, performance analytics, CRO, conversion rate, A/B testing, data storytelling, customer insights, marketing dashboards, attribution, funnel metrics, tracking plan, event taxonomy, UTM taxonomy, GA4 audit, consent mode, instrumentation contract, sample size calculation, minimum detectable effect, test duration, not enough traffic to A/B test, statistical significance, Bayesian vs frequentist, sample ratio mismatch, experiment feasibility, martech stack, marketing tech stack audit, tool consolidation, build vs buy, vendor evaluation, shadow IT tools, ESP migration, CRM migration, platform migration, switching cost, cutover plan, suppression list migration, data portability.

  Reaches the webInstructions only3,539 words
• marketing-project-mgmt

  Marketing project management and execution excellence for B2B SaaS campaigns. Use this skill when coordinating multi-channel campaigns, allocating team resources, planning agile marketing sprints, running QBRs with clients, managing project timelines, balancing marketing workload, or implementing marketing operations scrum. Also triggers on: campaign coordination, resource allocation, agile marketing, sprint planning, client success, QBR, project timeline, marketing ops scrum, workload balancing.

  Self-containedInstructions only3,131 words
• paid-media-ops

  Full-funnel paid advertising operations for B2B SaaS. Use this skill for PPC strategy, Google Ads optimization, LinkedIn Ads, social media advertising, programmatic buying, creative strategy, attribution modeling, budget allocation, ROAS improvement, media spend optimization, and the media no auction sells — newsletter and podcast sponsorships, community and industry-publication placements, paid review-site listings on G2 and Capterra, and pay-per-lead content syndication. Also triggers on: PPC, Google Ads, LinkedIn Ads, social ads, programmatic, ad creative, attribution, media budget, paid campaigns, ROAS, CPA, ad spend, newsletter sponsorship, podcast sponsorship, community sponsorship, sponsor a newsletter, content syndication, pay-per-lead, cost per lead vendor, media kit, rate card, insertion order, direct buy, publisher partnership, make-good, G2 paid listing, Capterra ads, review site advertising, sponsorship ROI.

  Reaches the webInstructions only2,617 words
• partnerships-ops

  Partner, channel, and ecosystem marketing for B2B SaaS. Use this skill for co-marketing with technology alliances and channel partners, integration launches, joint campaigns and content, partner tiering and enablement, and cloud-marketplace go-to-market (AWS, Azure, GCP listings, private offers, committed-spend drawdown). Also triggers on: partner marketing, co-marketing, channel, reseller, alliance, ecosystem, integration launch, marketplace listing, AWS Marketplace, private offer, MDF, joint webinar, co-branded.

  Self-containedInstructions only624 words
• product-marketing-ops

  Product marketing and go-to-market strategy for B2B SaaS launches and positioning. Use this skill when planning a product launch, developing positioning and messaging, analyzing competitive landscape, building customer advocacy programs, designing a win/loss interview program, working out why we lose deals, designing GTM strategy, creating category positioning, or planning analyst briefings. Also triggers on: positioning, product launch, competitive intelligence, messaging, customer advocacy, win/loss analysis, win/loss interviews, why we lose deals, closed-lost analysis, loss reason, close-reason field, GTM, category design, analyst briefing, G2 review.

  Reaches the webInstructions only3,369 words
• saas-marketing-suite

  Complete B2B SaaS marketing agency powered by 74 AI agents across 17 specialties. This is the entry point for ALL marketing requests. Routes to the right specialist team: content marketing, SEO, paid media, social media, email marketing, design, sales enablement (including technical presales — demos, proofs of concept, security questionnaires), product marketing, account-based marketing (ABM), growth, analytics, project management, or client operations. Use this skill when the request spans multiple disciplines or when unsure which specialist to invoke. Also triggers on: marketing help, marketing team, marketing agency, what can you do, marketing capabilities.

  Self-containedInstructions only3,340 words
• sales-enablement

  Sales enablement, technical presales and deal acceleration for B2B SaaS revenue teams. Use this skill when planning outbound campaigns, running discovery calls, building deal strategy, creating battle cards, writing proposals, responding to RFPs, preparing a product demo, scoping a proof of concept or pilot, answering a security questionnaire, executing sales sequences, or coaching qualification. Also triggers on: outbound, cold outreach, deal strategy, pipeline, battle card, proposal, RFP, discovery call, MEDDPICC, sales sequence, qualification, sales engineer, solutions engineer, presales, demo plan, demo script, POC, proof of concept, pilot success criteria, technical evaluation, technical win, security questionnaire, vendor security review, SOC 2 questionnaire, technical objection.

  Reaches the webInstructions only3,507 words
• seo-growth

  End-to-end SEO operations for B2B SaaS organic visibility. Use this skill when you need keyword research, technical SEO audits, content optimization, link building strategy, international expansion, AI/AEO optimization, schema markup, Core Web Vitals improvements, and organic traffic growth planning. Also triggers on: SEO, keyword research, technical SEO, link building, content optimization, international SEO, AI search, AEO, GEO, Core Web Vitals, schema markup, organic traffic, G2 listing, Capterra, TrustRadius, review-platform category page, best software roundup, listicle placement, directory submissions.

  Reaches the webInstructions only2,251 words
• social-media-ops

  Comprehensive social media operations for B2B SaaS brand building and engagement. Use this skill to develop LinkedIn strategy, manage Twitter/X presence, create YouTube content, engage on Reddit communities, build community, develop influencer and creator partnerships, vet a creator before paying them, start or fix a B2B podcast, book podcast guests and guest appearances, write show notes and transcripts, and execute organic social campaigns. Also triggers on: LinkedIn, Twitter/X, YouTube, Reddit, community, influencer, creator partnerships, influencer vetting, engagement rate, fake followers, engagement pods, FTC disclosure, sponsored post disclosure, media kit, social media strategy, organic social, employee advocacy, podcast, podcast strategy, podcast guesting, show notes, audiogram, episode transcript.

  Reaches the webInstructions only2,962 words