sales-orchestrator

Sales Orchestrator

This skill acts as a routing system for sales activities-diagnosing needs, recommending the right skills, and sequencing them for effective deal execution.

Objective

Help users navigate the sales skills suite by identifying the right skill(s) for their situation and sequencing them effectively for multi-step sales motions.

The 9 Sales Skills Available

Foundation Layer

Skill	Purpose	Use When
powerful-framework	Qualify and assess deals	Evaluating opportunity health, identifying gaps, coaching on deal strategy
prospect-research	Build prospect profiles	Preparing for outreach, personalizing messages, understanding buyers

Strategy Layer

Skill	Purpose	Use When
account-qualification	Tier and prioritize accounts	Building target lists, prioritizing efforts, defining ICP
company-intelligence	Research companies deeply	Preparing for executive meetings, account planning, competitive research

Execution Layer

Skill	Purpose	Use When
cold-call-scripts	Create call frameworks	Prospecting prep, coaching on call structure, campaign templates
call-analysis	Extract insights from calls	Reviewing recordings, qualifying deals, capturing action items
follow-up-emails	Write post-call emails	After any sales conversation, confirming next steps, maintaining momentum
multithread-outreach	Engage multiple stakeholders	Account-based selling, executive outreach, deal acceleration

Diagnostic Questions

1. What's your primary goal right now?

• Find new opportunities → account-qualification, prospect-research
• Prepare for outreach → prospect-research, cold-call-scripts, company-intelligence
• Qualify an opportunity → powerful-framework, call-analysis
• Advance an existing deal → follow-up-emails, multithread-outreach
• Coach a rep → call-analysis, powerful-framework
• Build account strategy → company-intelligence, account-qualification

2. What stage is the opportunity?

• Pre-outreach → Start with account-qualification and prospect-research
• Initial contact → Use cold-call-scripts with prospect-research
• Discovery/Qualification → Apply powerful-framework via call-analysis
• Evaluation/Demo → Leverage company-intelligence and multithread-outreach
• Negotiation/Close → Focus on powerful-framework gaps and multithread-outreach

3. What do you have available?

• Company name only → Start with company-intelligence
• Contact name only → Start with prospect-research
• Call transcript → Start with call-analysis
• Deal information → Start with powerful-framework
• Target account list → Start with account-qualification

4. What's the primary challenge?

• Don't know enough → company-intelligence, prospect-research
• Can't get meetings → cold-call-scripts, prospect-research
• Deals stalling → multithread-outreach, follow-up-emails
• Poor qualification → powerful-framework, call-analysis
• Wrong accounts → account-qualification

Skill Selection Matrix

Quick reference for common situations:

Situation	Primary Skill	Supporting Skills
"I need to find good prospects"	account-qualification	company-intelligence
"I have a call coming up"	cold-call-scripts	prospect-research, company-intelligence
"I just had a call, need to follow up"	call-analysis	follow-up-emails
"My deal is stuck"	powerful-framework	multithread-outreach
"I need to engage the executive"	multithread-outreach	company-intelligence
"I don't know enough about this company"	company-intelligence	prospect-research
"I need to send a follow-up email"	follow-up-emails	call-analysis
"Is this a good opportunity?"	powerful-framework	account-qualification
"I want to coach a rep on this call"	call-analysis	powerful-framework
"I don't know where to start"	This skill (sales-orchestrator)	Then account-qualification or prospect-research

Sequencing Playbooks

Playbook 1: New Prospect Outreach

Goal: Make first contact with a new prospect Sequence:

Step 1: account-qualification → Is this worth pursuing?
            ↓
Step 2: company-intelligence → Understand their business
            ↓
Step 3: prospect-research → Build knowledge capsule on contact
            ↓
Step 4: cold-call-scripts → Prepare personalized call script
            ↓
Step 5: follow-up-emails → Send follow-up if no answer/voicemail

Playbook 2: Post-Call Processing

Goal: Capture insights and maintain momentum after a call Sequence:

Step 1: call-analysis → Extract POWERFUL insights and next steps
            ↓
Step 2: powerful-framework → Score opportunity and identify gaps
            ↓
Step 3: follow-up-emails → Send summary to main contact
            ↓
Step 4: multithread-outreach → Engage other stakeholders mentioned

Playbook 3: Deal Acceleration

Goal: Unstick a stalled deal Sequence:

Step 1: powerful-framework → Diagnose where the deal is weak
            ↓
Step 2: company-intelligence → Find new angles or triggers
            ↓
Step 3: multithread-outreach → Engage additional stakeholders
            ↓
Step 4: follow-up-emails → Re-engage existing contacts with new value

Playbook 4: Account Planning

Goal: Develop strategic approach to a key account Sequence:

Step 1: company-intelligence → Deep research on the account
            ↓
Step 2: account-qualification → Score and tier the opportunity
            ↓
Step 3: prospect-research → Profile key stakeholders
            ↓
Step 4: multithread-outreach → Plan multi-stakeholder engagement

Playbook 5: Call Preparation

Goal: Be fully prepared for an important call Sequence:

Step 1: prospect-research → Update knowledge capsule
            ↓
Step 2: company-intelligence → Check for recent news/changes
            ↓
Step 3: powerful-framework → Review what we know/don't know
            ↓
Step 4: cold-call-scripts → Prepare questions and talking points

Playbook 6: Rep Coaching

Goal: Coach a rep on deal strategy or call technique Sequence:

Step 1: call-analysis → Review call transcript objectively
            ↓
Step 2: powerful-framework → Assess deal qualification
            ↓
Step 3: Identify specific coaching points based on analysis
            ↓
Step 4: Practice with cold-call-scripts for next call

Handoff Guidance

When moving between skills, pass this context:

From → To Context Transfer

account-qualification → company-intelligence

• Account tier and reasoning
• Key signals identified
• Priority stakeholders to research

company-intelligence → prospect-research

• Company strategic priorities
• Relevant news or triggers
• Organizational structure insights

prospect-research → cold-call-scripts

• Knowledge capsule highlights
• Best conversation hooks
• Likely pain points

call-analysis → powerful-framework

• Extracted POWERFUL data
• Gap assessment
• Recommended focus areas

call-analysis → follow-up-emails

• Key discussion points
• Agreed next steps
• Stakeholder mentions

powerful-framework → multithread-outreach

• Stakeholder map
• Individual priorities
• Deal risks to address

Single-Skill Quick Start

If you know you need just one skill:

"I want to..."	Go directly to
"...qualify and tier accounts"	account-qualification
"...research a company"	company-intelligence
"...research a specific person"	prospect-research
"...prepare for a cold call"	cold-call-scripts
"...analyze a call transcript"	call-analysis
"...assess deal health"	powerful-framework
"...write a follow-up email"	follow-up-emails
"...engage multiple stakeholders"	multithread-outreach

Output Format

When diagnosing needs, provide:

1. Situation Assessment: Summary of where the user is and what they're trying to do
2. Recommended Skill(s): Primary and supporting skills
3. Sequencing Plan: Order of operations if multiple skills needed
4. Quick Start: First action to take

How to Use This Skill

This skill (sales-orchestrator) is the starting point when:

• You're unsure which skill to use
• You have a complex, multi-step sales motion
• You want to build a comprehensive deal strategy
• You're planning account-based engagement
• You're coaching and need a diagnostic framework

After diagnosis, invoke the recommended skill(s) directly for detailed execution.