Systems Lab

Agent skill

icp-brief

Freeze a one-page ICP brief for Clay outbound.

activeSelf-containedInstructions only203 words

Filed under Prospecting and list building.

From rasulshaikh/outbound-skill-pack · 7 skill entries · 0 · pushed 2026-09-29

What it does when it runs

Freeze a one-page ICP brief for Clay outbound. Use after research-signal when you need firm include/exclude rules before building columns or spending credits.

Automated analysis of the skill and the 0 files bundled beside it. A skill’s own description is written to be selected by an agent, so it describes the job and not the dependencies.

Keys and connectors you must supply
None found.
Hosts it reaches
No third-party host appears in the skill or its bundled files.
Tool permissions it declares
No allowed-tools in the frontmatter. It only issues instructions, so there is nothing to bound.
Actions present in the files
None. Instructions only.

Ask about icp-brief

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Install it

View source on GitHub ↗
git clone --depth 1 --filter=blob:none --sparse https://github.com/rasulshaikh/outbound-skill-pack.git /tmp/outbound-skill-pack
git -C /tmp/outbound-skill-pack sparse-checkout set "skills/icp-brief"
mkdir -p ~/.claude/skills/icp-brief
cp -R "/tmp/outbound-skill-pack/skills/icp-brief/." ~/.claude/skills/icp-brief/

Picked up without a restart. A project skill of the same name is shadowed by your personal one. For one repository only, swap ~/.claude/skills for .claude/skills. Claude Code docs ↗

The folder is the same in every client that implements the format — 46 of them — so if yours is not above, only the destination changes.

The skill

Source on GitHub ↗

Reproduced in full from rasulshaikh/outbound-skill-pack/blob/9516d4bfa03b15648816760032ec8035370ca9f4/skills/icp-brief/SKILL.md, which is licensed MIT (repository). 203 words, 13 headings.

ICP Brief

Lock a short ICP the agent and the table both obey.

When to use

  • After a signal board exists
  • Before Clay column design
  • When stakeholders disagree on "good fit"

Process

  1. Restate the offer in one sentence.
  2. Define must-have firmographics (industry, size, geo, motion).
  3. Define must-have buyer (title patterns, responsibilities).
  4. Define nice-to-have signals (from research-signal).
  5. Define hard excludes (with a one-line why).
  6. Write 3 positive example companies (can be fictional placeholders or anonymized) and 3 negative examples.
  7. Add a scoring sketch: 0 to 100 with weights totaling 100. Keep it simple enough to implement in Clay formulas later.

Output format

# ICP Brief: <campaign name>

## Offer
...

## Include
- ...

## Exclude
- ...

## Buyer
- Titles: ...
- Anti-titles: ...

## Signal priority
1. ...
2. ...

## Examples
Positive: ...
Negative: ...

## Score sketch
| Factor | Weight |
| --- | --- |
| ... | ... |

Guardrails

  • One page max. If it does not fit, cut adjectives first.
  • Do not mix ICP with email copy.
  • Mark unknown fields as TBD instead of guessing.

Other skills for the same job

Different authors, same problem. Matched on the words in the skill name, across every library in the catalogue except this one.

Need help setting it up?

This page tells you what icp-brief does and what it needs. Cheetah builds the agent setup it runs inside: data, CRM, sequencing and the guardrails.

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The directory stays free. There is nothing gated behind this.