Agent skill

product-communications

When the user wants a product announcement, media or analyst briefing, executive thought leadership, reactive messaging, or a PR narrative.

activeSelf-containedInstructions only420 words

Filed under Positioning and messaging.

From mia-ppp/PMM-Skills · 45 skill entries · 71 · pushed 2026-10-16

What it does when it runs

When the user wants a product announcement, media or analyst briefing, executive thought leadership, reactive messaging, or a PR narrative. For launch sequencing, see launch-strategy; for final copy, see marketing-copy.

Automated analysis of the skill and the 2 files bundled beside it. A skill’s own description is written to be selected by an agent, so it describes the job and not the dependencies.

Keys and connectors you must supply: None found.
Hosts it reaches: No third-party host appears in the skill or its bundled files.
Tool permissions it declares: No allowed-tools in the frontmatter. It only issues instructions, so there is nothing to bound.
Actions present in the files: None. Instructions only.

Ask about product-communications

Opens your assistant with this page's recorded context. Check the linked sources before relying on it.

Is this safe to install?Claude ChatGPT

Adapt it to my stackClaude ChatGPT

What else do I need for it to workClaude ChatGPT

Rather ask a human? Talk to Cheetah

Install it

View source on GitHub ↗

git clone --depth 1 --filter=blob:none --sparse https://github.com/mia-ppp/PMM-Skills.git /tmp/PMM-Skills
git -C /tmp/PMM-Skills sparse-checkout set "skills/product-communications"
mkdir -p ~/.claude/skills/product-communications
cp -R "/tmp/PMM-Skills/skills/product-communications/." ~/.claude/skills/product-communications/

Picked up without a restart. A project skill of the same name is shadowed by your personal one. For one repository only, swap ~/.claude/skills for .claude/skills. Claude Code docs ↗

The folder is the same in every client that implements the format — 46 of them — so if yours is not above, only the destination changes.

The skill

Source on GitHub ↗

Reproduced in full from mia-ppp/PMM-Skills/blob/5281aa6e55ca12d2ad5f97c3bf45e8cf49488225/skills/product-communications/SKILL.md, which is licensed MIT (repository). 420 words, 6 headings.

Product Communications

Develop PMM narrative and orchestration for product-related communications. This is not a generic PR agency toolkit. It does not promise coverage, media interest, or analyst endorsement, and it does not own final marketing-copy.

Before planning, read ../_shared/evidence-gaps.md for evidence labels, Inputs and assumptions, and ranked evidence gaps.

Product communications boundary

Own product narrative, newsworthiness, spokesperson briefs and product-related media/analyst coordination. Company, partnership, research or executive material is in scope only when it supports a product/category story. Funding, corporate affairs, investor relations and crises route to the corporate communications owner. Consume approved go-to-market-strategy; final assets remain with execution owners. Read ../_shared/creative-brief.md when briefing announcement visuals or explainer narrative.

Workflow

Distinguish buyer/user intelligence from journalist, analyst or other recipient needs when choosing narrative and outreach.

Define communication objective and audience: product/company/partnership/ funding/research announcement, executive thought leadership, media or analyst briefing, or reactive FAQ.
Identify the actual news or audience-relevant idea. If the announcement has no material change or useful audience reason, say so and recommend a more suitable channel or no announcement.
Load relevant canonical positioning, product truth, claims, and proof using ../_shared/ssot-consumption.md. Record version/files and unresolved gaps.
Develop narrative, message hierarchy, approved proof, spokesperson, support assets, distribution/outreach direction, owners and approvals, and measures.
Mark proposed quotes exactly DRAFT / REQUIRES APPROVAL until approved by the named speaker. Do not simulate external interest or endorsement.
Route final copy to marketing-copy; coordinate product launches with launch-strategy, partnerships with partner-marketing, and asset review with messaging-consistency-audit.

Required output

Inputs and assumptions; objective and audience; newsworthiness assessment; canonical inputs; announcement narrative and hierarchy; proof/claims register; spokesperson and quote status; supporting assets; distribution direction; measurement; approvals, risks, and ranked evidence gaps. Possible formats are an announcement brief, press release structure, media pitch direction, spokesperson points, FAQ, briefing document, or launch narrative. Output quality: output-quality-check can check these requirements, sourcing, approval states, news rationale, and prohibited inventions.

Safety and boundaries

Never manufacture customer/executive/analyst quotes, statistics, adoption, media coverage or interest, endorsements, or leadership claims.
Keep draft claims sourced and approved. External messages are market-facing: use messaging-consistency-audit for vertical SSOT and horizontal asset validation. Output quality and messaging alignment have separate statuses.
Route potential canonical changes through ssot-context-loop; never edit canon. For launch readiness, use launch-readiness-check after the launch assets and approvals are ready.
This skill provides narrative and orchestration. marketing-copy owns final press release, pitch, FAQ, and announcement copy where requested.

Related skills

launch-strategy, launch-readiness-check, partner-marketing, marketing-copy, messaging-consistency-audit, ssot-context-loop, output-quality-check.

Files bundled with it

These load only when the skill asks for them, so they cost nothing until it runs.

Other skills for the same job

Different authors, same problem. Matched on the words in the skill name, across every library in the catalogue except this one.

product-marketing by coreyhaines31 · 57,918
product-marketing by OpenClaudia · 724
hyperframes-product-launch-video by Varnan-Tech · 688
product-update-logger by Varnan-Tech · 688
vid-product-launch by Varnan-Tech · 688
daily-product-digest by shawnpang · 374
building-product by GTM-Strategist · 275
product-knowledge by louisblythe · 195

Need help setting it up?

This page tells you what product-communications does and what it needs. Cheetah builds the agent setup it runs inside: data, CRM, sequencing and the guardrails.

Book a call →

The directory stays free. There is nothing gated behind this.