Agent skill

acquisition-conversion

Diagnose and improve acquisition conversion across landing pages, forms, popups and signup/account creation through registration or qualified handoff.

activeSelf-containedInstructions only352 words

Filed under Content and SEO.

From mia-ppp/PMM-Skills · 45 skill entries · 71 · pushed 2026-10-16

What it does when it runs

Diagnose and improve acquisition conversion across landing pages, forms, popups and signup/account creation through registration or qualified handoff. Use for CRO, abandonment, demo requests and signup friction. Product activation and upgrades have separate owners.

Automated analysis of the skill and the 6 files bundled beside it. A skill’s own description is written to be selected by an agent, so it describes the job and not the dependencies.

Keys and connectors you must supply: None found.
Hosts it reaches: No third-party host appears in the skill or its bundled files.
Tool permissions it declares: No allowed-tools in the frontmatter. It only issues instructions, so there is nothing to bound.
Actions present in the files: None. Instructions only.

Ask about acquisition-conversion

Opens your assistant with this page's recorded context. Check the linked sources before relying on it.

Is this safe to install?Claude ChatGPT

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Install it

View source on GitHub ↗

git clone --depth 1 --filter=blob:none --sparse https://github.com/mia-ppp/PMM-Skills.git /tmp/PMM-Skills
git -C /tmp/PMM-Skills sparse-checkout set "skills/acquisition-conversion"
mkdir -p ~/.claude/skills/acquisition-conversion
cp -R "/tmp/PMM-Skills/skills/acquisition-conversion/." ~/.claude/skills/acquisition-conversion/

Picked up without a restart. A project skill of the same name is shadowed by your personal one. For one repository only, swap ~/.claude/skills for .claude/skills. Claude Code docs ↗

The folder is the same in every client that implements the format — 46 of them — so if yours is not above, only the destination changes.

The skill

Source on GitHub ↗

Reproduced in full from mia-ppp/PMM-Skills/blob/5281aa6e55ca12d2ad5f97c3bf45e8cf49488225/skills/acquisition-conversion/SKILL.md, which is licensed MIT (repository). 352 words, 6 headings.

Acquisition Conversion

Approved context and evidence

Read ../_shared/evidence-gaps.md and ../_shared/ssot-consumption.md. Load only relevant approved manifest context and record sources in Inputs and assumptions. Read ../_shared/segment-selection.md when an audience decision is needed; inherit accepted segments and ICP. Separate sources, interpretation, and proposals. Missing evidence remains Assumed or Gap. Do not edit SSOT. Route proposed canon changes to ssot-context-loop for human review and approval.

Modes

Choose the journey bottleneck and load the relevant reference. Combine modes when the evidence spans steps.

Mode	Decisions and reference
Landing/page	Message match, evaluation needs, proof, CTA hierarchy and traffic intent: page.
Forms	Field justification, qualification versus completion, progressive profiling, errors, mobile and demo routing: forms.
Popups	Context, offer, trigger, suppression, frequency, dismissal and accessibility: popups.
Signup/account creation	Commitment expectations, authentication/SSO, verification, friction and abandonment: signup.

Workflow and output

Define the acquisition start, successful registration or qualified-handoff endpoint, audience, traffic source and denominator. Map each step and distinguish missing data from observed loss.
Diagnose message match, offer fit, buyer questions, trust and interaction friction. Justify every requested field and commitment. Do not optimize completion at the expense of qualified demand without showing the trade-off.
Produce Inputs and assumptions, journey/bottleneck diagnosis, Quick Wins, High-Impact Changes, prioritized Test Ideas, implementation acceptance criteria, and ranked Evidence gaps. Treat copy alternatives as proposals pending proof and canon checks.
Brief marketing-copy for final page/form/offer copy, website-buyer-journey for path changes, email-sequence for nurture/abandonment, and revops for qualified demo routing, SLA and recycling. Web/Product/Design own deployment and accessible interactions.
Define completion, qualification, downstream quality and customer-respect guardrails. Use analytics-tracking for measures and instrumentation requirements and marketing-experimentation for test design.

Endpoint boundaries

Successful signup is the endpoint here. First value and stalled-user recovery route to product-activation; upgrade eligibility, timing and conversion route to upgrade-conversion. Do not introduce deceptive urgency, impossible promises, involuntary opt-ins or blocked dismissal. output-quality-check verifies the brief; messaging-consistency-audit independently reviews market-facing meaning. Launch clearance belongs to launch-readiness-check.

Related skills

marketing-copy, website-buyer-journey, product-activation, upgrade-conversion, revops, email-sequence, analytics-tracking, marketing-experimentation.

Files bundled with it

These load only when the skill asks for them, so they cost nothing until it runs.

Other skills for the same job

Different authors, same problem. Matched on the words in the skill name, across every library in the catalogue except this one.

conversion-tracking by coreyhaines31 · 57,918
conversion-path-analysis by irinabuht12-oss · 6,620
conversion-ops by ericosiu · 3,766
meeting-conversion by louisblythe · 195
conversion-rate-optimization by manojbajaj95 · 109
trial-poc-conversion by NEON-Rutger · 58
pilot-to-conversion by zime-ai · 19
conversion-funnel by sidchaudhary · 6

Need help setting it up?

This page tells you what acquisition-conversion does and what it needs. Cheetah builds the agent setup it runs inside: data, CRM, sequencing and the guardrails.

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