lbarberis/gtm-skills

7 skill entries

• ai-tells

  Removes AI writing tells and applies plain-English discipline to anything a person will read. Run it before returning any prose written for or as the user - reports, status updates, WBRs, client deliverables, GTM plans, proposals, essays, blog posts, LinkedIn posts, emails and replies to colleagues, clients, candidates or recruiters, Slack and WhatsApp messages, meeting notes, job descriptions, CV and interview material. Also use when the user asks to humanize, de-slop, clean up AI writing, audit a draft for AI tells, or asks "is this AI?". Two modes - edit (default, minimum effective edit) and detect (name patterns, quote lines, no rewrite). Covers 44 patterns plus empirical AI-vocabulary lists (Kobak et al. 2025, Liang et al. 2024) and GOV.UK and US Federal Plain Language substitutions. Pair with cold-email-writer for outbound. Not for code, code comments, config files, or structured data.

  Reaches the webInstructions only5,811 words
• cold-email-writer

  Use this skill whenever the user wants to write cold emails, outbound email copy, cold email campaigns, email sequences, or follow-up emails for B2B outreach. Triggers on mentions of 'cold email', 'outbound email', 'email campaign', 'email sequence', 'follow-up email', 'drip email', 'Instantly campaign', 'Smartlead campaign', 'email copy', or any request to draft outreach emails to prospects. Also trigger when the user references tools like Instantly, Smartlead, Lemlist, Apollo sequences, or Mailshake in the context of writing email copy. Do NOT trigger for newsletter copy, transactional emails, or marketing automation emails (Klaviyo, Mailchimp lifecycle flows).

  Self-containedInstructions only2,245 words
• google-ads-search-framework

  Keyword-first, table-driven method for planning, building, restructuring and auditing Google Ads Search campaigns. It forces the work through fixed tables (intake, keyword inventory, master table, budget split, negatives, details, self-check) so every keyword is paired with an intent, one ad group, one relevant ad and a bid, and campaigns exist only for budget control. Use this skill whenever someone asks to plan, launch, rebuild, audit or review a Google Ads Search campaign or account, build or clean a keyword list, group ad groups, choose match types, write responsive search ads, set search bidding or budgets, build negative keyword lists, or sanity-check a paid search structure, even if they never say "framework" or "Google Ads" explicitly (for example "paid search plan", "PPC structure", "search ads for X"). Not for Performance Max, Display, Demand Gen, YouTube, Meta or LinkedIn ads.

  Self-containedInstructions only2,552 words
• gtm-teardown

  A table-driven framework for fully understanding any company before GTM work. A fixed chain of tables covers what it does, the problem and job to be done, B2B or B2C, personas (titles, industries, keywords, or age and gender for B2C), geography fit, competitors and comparables, how competitors sell (LinkedIn sales headcount as outbound proxy, ad libraries, SEO, partners), and all GTM channels ranked by impact and likelihood of success, ending in one master summary table that works for any business. Use it whenever anyone on the team asks to research, profile, analyze, tear down or understand a client, prospect, company or prospective employer, define an ICP or personas, find competitors or comparables, analyze a competitor's go-to-market, decide which channels could work, check market fit, or prep a kickoff, pitch or interview, even if they don't say "framework" or "tables". Not for cold email copy (outbound-framework) or the GTM plan workbook (gtm-plan-generator); this skill feeds both.

  Reaches the webInstructions only4,873 words
• meta-ads-framework

  Table-first operating framework for Meta (Facebook and Instagram) ads. Covers account structure, the four campaigns (Test, Scale, Retarget, Retain), audiences (broad, interest, lookalike, custom), creative-audience fit, creative variants and production quotas, creative fatigue and refresh, learning phase, budget scaling, audits, diagnosis and weekly reviews. Use this skill whenever anyone asks to plan, launch, structure, audit, diagnose, scale or review Meta, Facebook or Instagram ad campaigns, write paid social creative briefs, decide budgets or bids on Meta, or asks why Meta performance changed, even if they never say "framework". Every answer is built from labelled tables, not prose.

  Reaches the webInstructions only3,741 words
• outbound-framework

  A table-driven framework for B2B cold email campaigns. Forces structured thinking through a fixed chain of tables (brief intake, ICP matrix, relevance test, proof inventory, subject check, email build, follow-up sequence, pre-send QA, weekly review) before any copy is written. Use this skill whenever anyone on the team asks to write, plan, review, fix, score or improve cold emails, outbound campaigns, email sequences, follow-ups, subject lines, ICPs, personas or segmentation for outreach, or mentions Instantly, Smartlead, Lemlist, Apollo, Lusha or Hunter in an outreach context, even if they don't say "framework" or "table". Do NOT use for newsletters, transactional emails or lifecycle marketing flows (Klaviyo, Mailchimp).

  Self-containedInstructions only3,729 words
• seo-keyword-to-page

  Table-driven keyword analysis and SEO content planning. Turns a site, topic or seed keywords into clustered keywords, SERP intent reads, demand and difficulty assessments, go/build/skip verdicts, a page map (blog post vs main navigation page), title tags, meta descriptions and an on-page optimization checklist, all delivered as structured tables. Use this skill whenever someone asks for keyword research, keyword analysis, an SEO content plan or content calendar, a content brief, topic clusters, which page should target a keyword, whether a keyword is worth going after, how to read search volume or keyword difficulty, title tags, meta descriptions, keyword cannibalization, an on-page SEO review, or how to show up in Google AI Overviews, even if they never say "framework" or "tables".

  Self-containedInstructions only3,928 words