Agent skill

paid-media-wiki

The paid-media business wiki the other skills route to.

activeReaches the webInstructions only244 words

From langchain-ai/paid-media-agent · 8 skill entries · 61 · pushed 2026-09-14

What it does when it runs

The paid-media business wiki the other skills route to. General doctrine on goals, metrics and attribution, the decision model, platform differences, benchmarks, anomalies, bidding and budget, reporting, write safety, and answer style. Read the page a question calls for, never the whole wiki.

Automated analysis of the skill and the 12 files bundled beside it. A skill’s own description is written to be selected by an agent, so it describes the job and not the dependencies.

Keys and connectors you must supply: None found.
Hosts it reaches: ads-api.reddit.com
developer.x.com
developers.facebook.com
developers.google.com
learn.microsoft.com
pipeboard.co
Tool permissions it declares: No allowed-tools in the frontmatter. It only issues instructions, so there is nothing to bound.
Actions present in the files: None. Instructions only.

Our read

Computed from the artifact. Nothing here has been run, so none of it is a claim about how well the skill works — only about what it is and what it needs.

Maintenanceactive

Pushed within the last 30 days, with commits in the last 90.

CouplingReaches the web

Reaches a third-party host at runtime, but needs no key of its own.

Blast radiusInstructions only

No shell, no file writes, no network calls in the skill or its bundled files.

What it does to your systemsUnreviewed

The reading was not confident enough, or not yet confirmed, to publish.

Sends messages: Unreviewed
Writes records: Unreviewed
Spends credits: No step found in the source
Needs credentials: No key or connector found by pattern match

Read from source, not tested by running. Machine-read from SKILL.md at commit 0cc8109 with jev-1.13.0; labels that write, send or spend were also checked against the cited line by a second reviewer. How this is read

Substancebrief

Under 600 words, no bundled reference files.

LicenceAPACHE-2.0

Permits redistribution with attribution, per the repository.

Ask about paid-media-wiki

Opens your assistant with this page's verified links already in the prompt.

Is this safe to install?Claude ChatGPT

Adapt it to my stackClaude ChatGPT

What else do I need for it to workClaude ChatGPT

Rather ask a human? Talk to Cheetah

Install it

View source on GitHub ↗

git clone --depth 1 --filter=blob:none --sparse https://github.com/langchain-ai/paid-media-agent.git /tmp/paid-media-agent
git -C /tmp/paid-media-agent sparse-checkout set "workspace/skills/paid-media-wiki"
mkdir -p ~/.claude/skills/paid-media-wiki
cp -R "/tmp/paid-media-agent/workspace/skills/paid-media-wiki/." ~/.claude/skills/paid-media-wiki/

Picked up without a restart. A project skill of the same name is shadowed by your personal one. For one repository only, swap ~/.claude/skills for .claude/skills. Claude Code docs ↗

The folder is the same in every client that implements the format — 46 of them — so if yours is not above, only the destination changes.

The skill

Source on GitHub ↗

Reproduced in full from langchain-ai/paid-media-agent/blob/0cc8109a1984377a573ed8d202b3b054db4d7b90/workspace/skills/paid-media-wiki/SKILL.md, which is licensed APACHE-2.0 (repository). 244 words, 4 headings.

Paid-media business context

This wiki gives the agent enough general business context to analyze paid media without pretending every company has the same goals, attribution model, sales cycle, or risk tolerance. Edit it in workspace/skills/paid-media-wiki/ in the checkout. At runtime, pages live next to this file at /skills/paid-media-wiki/<page>.md.

Read order

Read when the question calls for it:

Benchmarks when asked whether a figure is good.
Anomalies and significance for spikes, drops, and flagged days.
Bidding and budget for pacing and budget or bid changes.
Platform playbooks for platform-specific grains and caveats.
Answer style before writing the final answer.

The organization layer

General guidance lives here. If /skills/company-context/SKILL.md is present, read it for the organization's goals, conversions, targets, budget, and naming. Those facts take precedence over general guidance. Ask for missing facts needed for the current analysis; never invent them.

Boundaries

This wiki contains general doctrine and public sources.
User goals, targets, margins, account ids, currencies, timezones, attribution settings, and approval policy come from host-owned configuration or current user input.
Platform data describes platform delivery and attributed outcomes. It does not by itself prove incrementality.
A remembered capability, metric, or field is not runtime evidence. Discover the live schema.
Missing data stays missing. It is never silently converted to zero.

Files bundled with it

These load only when the skill asks for them, so they cost nothing until it runs.

Other skills for the same job

Different authors, same problem. Matched on the words in the skill name, across every library in the catalogue except this one.

paid-media-ops by shalintripathi · 14
paid-media-audit by sidchaudhary · 1
mcp-media-inbox-triage by zapier · 339
earned-media-outreach by shawnpang · 331
attachment-media-handling by louisblythe · 159
social-media-strategy by thatrebeccarae · 147
social-media-management by manojbajaj95 · 101
paid-creative-ai by chadboyda · 77

Need help setting it up?

This page tells you what paid-media-wiki does and what it needs. Cheetah builds the agent setup it runs inside: data, CRM, sequencing and the guardrails.

Book a call →

The directory stays free. There is nothing gated behind this.