Agent skill

messaging-house

Draft or refine the messaging house — narrative, core value proposition, message hierarchy (pillars), and audience-specific angles — built from an already-drafted positioning statement.

slowingSelf-containedInstructions only710 words

Filed under Positioning and messaging.

From kili-d/pmm-kit · 14 skills · 2 · pushed 2026-07-15

What it does when it runs

Draft or refine the messaging house — narrative, core value proposition, message hierarchy (pillars), and audience-specific angles — built from an already-drafted positioning statement. Fires on prompts like "build a messaging house," "give me a message hierarchy," "draft audience angles for X," "what's our narrative," or as the natural next step once `positioning-messaging` has produced a real `07-positioning.md`. Also the skill to re-run when positioning changes, or when an existing messaging house needs deepening — proof integration, objection handling, sharper audience angles. Requires an existing product hub with a real (non-template) `07-positioning.md`; will say so and point back to `positioning-messaging` if that's still empty.

Read from the skill and the 0 files bundled beside it. A skill’s own description is written to be selected by an agent, so it describes the job and not the dependencies.

Keys and connectors you must supply: None found.
Hosts it reaches: No third-party host appears in the skill or its bundled files.
Tool permissions it declares: No allowed-tools in the frontmatter. It only issues instructions, so there is nothing to bound.
Actions present in the files: None. Instructions only.

Ask about messaging-house

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Install it

View source on GitHub ↗

git clone --depth 1 --filter=blob:none --sparse https://github.com/kili-d/pmm-kit.git /tmp/pmm-kit
git -C /tmp/pmm-kit sparse-checkout set ".claude/skills/messaging-house"
mkdir -p ~/.claude/skills/messaging-house
cp -R "/tmp/pmm-kit/.claude/skills/messaging-house/." ~/.claude/skills/messaging-house/

Picked up without a restart. A project skill of the same name is shadowed by your personal one. For one repository only, swap ~/.claude/skills for .claude/skills. Claude Code docs ↗

The folder is the same in every client that implements the format — 46 of them — so if yours is not above, only the destination changes.

The skill

Source on GitHub ↗

The source carries no licence at all, so no permission to redistribute it exists. Everything else on this page is our own reading of the file and is published here; the text of the skill is not, and stays where its author put it.

Other skills for the same job

Different authors, same problem. Matched on the words in the skill name, across every library in the catalogue except this one.

disqualification-messaging by louisblythe · 136
brand-messaging-and-positioning by manojbajaj95 · 92
product-messaging by realjaymes · 55
product-messaging by matteotitta · 51
positioning-messaging-designer by NEON-Rutger · 45
gtm-messaging by taizen-ai · 8
messaging-positioning by taizen-ai · 8
atl-messaging by Frontal-so · 4

Need help setting it up?

This page tells you what messaging-house does and what it needs. Cheetah builds the agent setup it runs inside: data, CRM, sequencing and the guardrails.

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The directory stays free. There is nothing gated behind this.