Ken-Technology/cold-email-skills

10 skills

• campaign-strategy

  Create email campaign strategy for a single segment. Generates email sequence blueprints and AI personalization variables for one segment within a campaign plan. Receives a segment folder path and reads the segment's angle from the parent plan.md. Triggers on requests like 'create strategy for segment', or when dispatched by campaign-planning.

  Self-containedInstructions only2,432 words
• client-research

  Synthesize client research from meeting recordings, website data, and other resources into a comprehensive Markdown strategy document. Use when the user uploads meeting transcripts, call recordings, or scraped website data and needs a complete client research document for GTM strategy, list building, or email copywriting. Triggers on requests like "create a client research doc", "summarize this client", "build a strategy document from these resources", or when multiple client-related sources are provided for synthesis.

  Self-containedInstructions only833 words
• cold-email-campaign

  Orchestrate a full cold-email campaign end to end, from research to ready-to-send copy, writing everything to files with no account or API keys. Runs targeting, qualification, segmentation, and per-segment strategy, copywriting, review, and AI personalization prompts. Use when someone wants to plan and write a complete cold-email campaign. Triggers on "plan a cold email campaign", "write me a cold outreach sequence", "build a cold email campaign for X".

  Reaches the webActs undeclared813 words
• email-copywriting

  Write effective cold email copy using proven principles for hooks, body, CTAs, signatures, AI personalization, and QA processes. Use this skill when (1) writing email sequences from scratch, (2) consuming Campaign Strategy output to write email copy based on an email sequence blueprint and AI variables, or (3) reviewing and improving existing email campaigns. When a Campaign Strategy document is provided, this skill writes the actual email copy and generates AI personalization prompts.

  Reaches the webInstructions only5,584 words
• email-review

  Review cold email copy for quality, compliance with critical copy rules, and client preferences. Use after email-copywriting completes to validate and improve email sequences. Scores emails 1-5 and outputs emails_v2.md when score >= 4.5. If score < 4.5, provides revision feedback for email-copywriting to iterate. Triggers on "review emails", "check email copy", or when invoked by campaign-planning/campaign-strategy workflows.

  Self-containedInstructions only3,122 words
• lead-magnet

  Ideate and design lead magnets for cold email campaigns. Covers both click-based (downloads, tools, signups) and reply-based (free trials, guarantees, done-for-you samples) campaign types. Use when a client needs a new lead magnet, when campaign-planning identifies a weak offer, or when the user wants to brainstorm offers for a specific ICP. Triggers on requests like "create a lead magnet for [client]", "brainstorm offers", "what lead magnet should we use", or when campaign-planning detects no strong lead magnet exists.

  Self-containedInstructions only1,777 words
• prompt-writer

  Generate AI personalization prompts for cold email campaigns. Reads the AI variables from a campaign strategy and outputs detailed prompts you can run in any personalization tool or LLM to tailor each email per prospect. Use after campaign strategy, or when creating prompts for an existing sequence. Triggers on "write prompts for this campaign", "generate personalization prompts".

  Self-containedInstructions only3,779 words
• qualification

  Write AI qualification prompt variables for prospect evaluation. Creates audience_description, disqualification_criteria, and optional qualification_criteria. Use when setting up AI qualification for a campaign. Triggers on "write qualification", "qualification prompt", or when dispatched by campaign-planning.

  Self-containedInstructions only610 words
• search-strategy

  Turn an ICP into portable prospect-search filters you can run in Apollo, Sales Navigator, Clay, ZoomInfo, or any list tool, plus the CSV shape for a bring-your-own list. Use when defining who to target for a cold-email campaign without a specific data provider. Triggers on "who should I target", "build my prospect filters", "define the ICP filters", or as the targeting step of the cold-email-campaign workflow.

  Reaches the webInstructions only1,218 words
• segmentation

  Write AI segmentation prompts that divide prospects into campaign segments. Creates audience description and segment-specific criteria for an AI segmentation step. Use when setting up AI segmentation for a campaign. Triggers on "write segmentation", "segment contacts", or when dispatched by campaign-planning.

  Self-containedInstructions only1,586 words