Agent skill

brand-strategy-foundation

A modular skill for building complete brand strategy and messaging foundations for any business or client.

activeSelf-containedInstructions only3,216 words

From jmcajayon-seo/claude-gtm-skills · 1 skill · 0 · pushed 2026-09-07

What it does when it runs

A modular skill for building complete brand strategy and messaging foundations for any business or client. Covers ICP, Buyer Persona, Positioning + Differentiators, Offer Design, StoryBrand BrandScript, UVP, and Voice & Tone Guide — individually or as a full sequenced package. Use this skill whenever someone asks to build, define, or refine a brand strategy, ideal customer profile, buyer persona, positioning statement, differentiators, an offer, a StoryBrand narrative, a unique value proposition, or a voice and tone guide — even if they only mention one deliverable by name. Always starts by understanding what already exists before asking questions.

Read from the skill and the 0 files bundled beside it. A skill’s own description is written to be selected by an agent, so it describes the job and not the dependencies.

Keys and connectors you must supply: None found.
Hosts it reaches: No third-party host appears in the skill or its bundled files.
Tool permissions it declares: No allowed-tools in the frontmatter. It only issues instructions, so there is nothing to bound.
Actions present in the files: None. Instructions only.

Ask about brand-strategy-foundation

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Install it

View source on GitHub ↗

git clone --depth 1 https://github.com/jmcajayon-seo/claude-gtm-skills.git /tmp/claude-gtm-skills
mkdir -p ~/.claude/skills/brand-strategy-foundation
cp -R "/tmp/claude-gtm-skills/." ~/.claude/skills/brand-strategy-foundation/

Picked up without a restart. A project skill of the same name is shadowed by your personal one. For one repository only, swap ~/.claude/skills for .claude/skills. Claude Code docs ↗

The folder is the same in every client that implements the format — 46 of them — so if yours is not above, only the destination changes.

The skill

Source on GitHub ↗

The source carries no licence at all, so no permission to redistribute it exists. Everything else on this page is our own reading of the file and is published here; the text of the skill is not, and stays where its author put it.

Other skills for the same job

Different authors, same problem. Matched on the words in the skill name, across every library in the catalogue except this one.

content-strategy by coreyhaines31 · 50,138
research-brand by onvoyage-ai · 1,303
campaign-strategy by growthenginenowoslawski · 705
brand-monitor by OpenClaudia · 691
brand-dev by OpenClaudia · 691
content-strategy by OpenClaudia · 691
growth-strategy by OpenClaudia · 691
launch-strategy by OpenClaudia · 691

Need help setting it up?

This page tells you what brand-strategy-foundation does and what it needs. Cheetah builds the agent setup it runs inside: data, CRM, sequencing and the guardrails.

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The directory stays free. There is nothing gated behind this.