irinabuht12-oss/marketing-skills

49 skill entries

• ab-test-analyzer

  Statistical significance calculator for A/B test results with sample size requirements, segment breakdowns, and hypothesis generation. Use when feeding test results, checking statistical significance, calculating sample sizes, analyzing experiment outcomes, or generating next test ideas based on results. Platform: Google and Meta.

  Reaches the webInstructions only805 words
• ab-test-setup-and-analysis

  Designs statistically valid split tests for ads, audiences, landing pages, or bid strategies. Calculates required sample sizes before you start, monitors results during the test, and calls winners when statistical significance is actually reached — not when you feel like one is winning. Platform: Google and Meta.

  Reaches the webInstructions only406 words
• account-structure-review

  Evaluates your campaign and ad set structure against your actual goals and budget. Flags over-segmentation that fragments your data, under-segmentation that hides performance differences, budget allocation issues, and consolidation opportunities that would improve algorithmic delivery and your ability to optimize. Platform: Google and Meta.

  Reaches the webInstructions only378 words
• ad-copy-variant-generator

  Analyzes your top performing ads, identifies what's working in the hooks, CTAs, messaging angles, and formats, then generates new variants that follow the same winning patterns while introducing enough variation to test meaningfully. Platform: Google and Meta.

  Reaches the webInstructions only387 words
• ad-extension-audit

  Reviews all your Google Ads extensions — sitelinks, callouts, structured snippets, call extensions, image extensions, price extensions — across every campaign. Flags what's missing, what's underperforming, what's outdated, and writes replacements based on your best performing ads and landing pages. Platform: Google.

  Reaches the webInstructions only364 words
• ad-spend-allocator

  Multi-channel budget optimization using MER, marginal ROAS, and diminishing returns analysis. Use when pasting multi-channel spend and results data, requesting reallocation recommendations, analyzing budget shift priorities, or optimizing marketing efficiency across Google, Meta, TikTok, and other channels. Platform: Google and Meta.

  Reaches the webInstructions only714 words
• ai-visibility-audit

  Audit how visible your brand is inside AI answers (ChatGPT, Claude, Gemini, Perplexity, AI Overviews). Claude builds a prompt panel for your category, scores where you show up vs competitors, and turns the gaps into a prioritized fix list. Platform: AI visibility.

  Reaches the webInstructions only336 words
• anomaly-detection

  Catches unusual performance changes across your accounts — CPC spikes, CVR drops, spend surges, impression collapses, CTR shifts — and flags them with context about what likely changed. The goal is to catch problems in hours instead of discovering them days later during a routine check. Platform: Google and Meta.

  Reaches the webInstructions only352 words
• attribution-model-comparison

  Runs your conversion data through different attribution models side by side — last click, first click, linear, time decay, position based, and data-driven. Shows you how credit shifts between campaigns depending on the model so you can make better budget decisions instead of over-investing in last-touch campaigns. Platform: Google and Meta.

  Reaches the webInstructions only388 words
• audience-overlap-analysis

  Compares your Meta ad sets and identifies where audiences overlap significantly, causing your ads to compete against each other in the same auctions. Tells you exactly which ad sets are cannibalizing each other and how much it's costing you in inflated CPMs. Platform: Meta.

  Reaches the webInstructions only351 words
• bid-strategy-recommendations

  Analyzes your campaign history, conversion volume, CPA targets, and auction dynamics, then recommends the right bid strategy for each campaign — manual CPC, target CPA, target ROAS, maximize conversions, or maximize conversion value. Not a blanket recommendation, but campaign-by-campaign based on the data. Platform: Google.

  Reaches the webInstructions only373 words
• brand-answer-monitoring

  Track how AI assistants describe your brand over time and catch wrong, outdated, or damaging claims. Claude builds your monitoring prompt set, compares runs week over week, and drafts the correction plan when answers drift. Platform: AI visibility.

  Reaches the webInstructions only316 words
• budget-scenario-planner

  Models what happens to your CPA, ROAS, conversion volume, and impression share when you increase or decrease budget by any amount. Uses your actual account data and historical diminishing returns patterns, not generic industry assumptions. Platform: Google and Meta.

  Reaches the webInstructions only328 words
• campaign-naming-convention-builder

  Builds a consistent, filterable naming convention across your Google and Meta accounts based on your campaign types, objectives, targeting, and reporting needs. Makes filtering, reporting, and cross-platform analysis actually work instead of guessing what "Campaign_v3_Final_NEW" means. Platform: Google and Meta.

  Reaches the webInstructions only350 words
• channel-mix-optimizer

  Given your total budget, recommends the optimal split across Google Search, PMax, Meta prospecting, Meta retargeting, and any other active channels based on your last 60-90 days of marginal ROAS and CPA by channel. Tells you where each additional dollar produces the best return. Platform: Google and Meta.

  Reaches the webInstructions only375 words
• citation-source-gap-finder

  Find the exact pages AI assistants cite when answering questions in your category, and identify which ones you can get into. Claude clusters the cited sources, scores each by attainability, and outputs an outreach/content plan. Platform: AI visibility.

  Reaches the webInstructions only320 words
• client-report-narratives

  Takes your raw campaign performance data and writes the executive summary paragraph that goes at the top of the report. The plain English explanation of what happened, why it happened, and what's being done about it. The part every client actually reads. Platform: Google and Meta.

  Reaches the webInstructions only363 words
• competitor-creative-analysis

  Pulls competitor ads from Meta Ad Library and Google Ads Transparency Center, categorizes their messaging angles, formats, CTAs, and creative types, then identifies gaps in their approach you can exploit and patterns worth testing in your own campaigns. Platform: Meta.

  Reaches the webInstructions only383 words
• competitor-teardown

  Systematic competitive analysis covering positioning, messaging hierarchy, objection handling, and CTA strategy from landing page URLs or screenshots. Use when pasting a competitor URL, uploading competitor screenshots, requesting positioning analysis, or needing to understand competitive messaging and differentiation strategies. Platform: Google and Meta.

  Reaches the webInstructions only868 words
• content-aeo-optimizer

  Rewrite existing pages so AI assistants can extract, quote, and cite them. Claude restructures your content into answer-ready blocks — direct answers, comparison tables, stats with sources, schema — without wrecking the human reading experience. Platform: AI visibility.

  Reaches the webInstructions only307 words
• content-repurposer

  Transform one long-form piece into multiple platform-specific content derivatives including LinkedIn posts, tweet threads, email snippets, ad hooks, and video scripts while maintaining voice consistency. Use when given a blog post, article, or pillar content to atomize across channels. Platform: Google and Meta.

  Reaches the webInstructions only1,196 words
• conversion-path-analysis

  Maps out how users move through your funnel from first ad click to conversion. Identifies where the biggest drop-offs happen, which campaigns contribute most at each stage, and how long the typical conversion path takes across different audience segments. Platform: Google and Meta.

  Reaches the webInstructions only362 words
• cpa-diagnostics

  When your CPA spikes, Claude breaks down exactly what caused it. It looks across your campaign data and isolates the contributing factors — audience fatigue, bid landscape shifts, creative decay, landing page conversion drops, budget distribution changes, or new competitor activity. Platform: Google and Meta.

  Reaches the webInstructions only334 words
• creative-fatigue-detection

  Monitors your ads for early signs of fatigue before performance fully collapses. Tracks frequency buildup, CTR decay, CPM increases, and engagement drops across all active creatives and tells you which ones need rotation now vs next week. Platform: Meta.

  Reaches the webInstructions only349 words
• day-hour-performance-breakdown

  Analyzes performance by day of week and hour of day across your campaigns. Identifies when your ads perform best and worst, recommends ad schedule adjustments with estimated savings, and tells you exactly what you'd give up by restricting hours. Platform: Google and Meta.

  Reaches the webInstructions only358 words
• device-performance-split

  Analyzes how your campaigns perform across mobile, desktop, and tablet. Identifies where device performance diverges significantly and recommends bid adjustments, campaign splits, or creative/landing page changes to capture the gap. Platform: Google and Meta.

  Reaches the webInstructions only375 words
• e2e-seo-assistant

  Full SEO workflow covering technical audits, content gaps, backlink opportunities, on-page fixes, and content briefs. Use when given a site and target keywords to get complete SEO analysis and actionable content plans. End-to-end SEO in one skill. Platform: Google.

  Reaches the webInstructions only1,190 words
• email-sequence-writer

  Write complete nurture email sequences with subject lines, preview text, and body copy using proven copywriting formulas. Use when given ICP, offer, and objections to generate full email flows, creating welcome sequences, writing promotional emails, or maintaining voice consistency throughout email campaigns. Platform: Google and Meta.

  Reaches the webInstructions only1,100 words
• frequency-cap-recommendations

  Analyzes frequency data across your Meta campaigns, identifies where you're overserving ads to the same people, and recommends frequency caps by campaign objective. Tells you the point where additional impressions stop driving conversions and start burning money. Platform: Meta.

  Reaches the webInstructions only353 words
• geo-performance-analysis

  Breaks down campaign performance by geographic location at whatever level matters — country, state, city, DMA, zip code. Flags underperforming geos that are quietly eating budget and high-performing ones that deserve more spend. Recommends geo bid adjustments or campaign splits. Platform: Google and Meta.

  Reaches the webInstructions only371 words
• google-ads-audit

  Comprehensive Google Ads account health analysis detecting wasted spend, search term leaks, negative keyword gaps, bid strategy issues, and Quality Score problems. Use when analyzing campaign data, pasting Google Ads exports, reviewing account performance, or requesting a full diagnostic of advertising spend efficiency. Platform: Google.

  Reaches the webInstructions only634 words
• icp-research-assistant

  Build detailed B2B buyer personas with pain points, objections, buying triggers, and messaging angles. Use when given a product and market to research ideal customer profiles, creating buyer personas, or needing to understand who you're selling to before launching campaigns. Platform: Google and Meta.

  Reaches the webInstructions only1,045 words
• keyword-cannibalization-check

  Identifies where your own keywords and campaigns are competing against each other in Google Ads auctions. Finds duplicate keywords across campaigns, overlapping match types that trigger the same queries, and ad groups stealing traffic from each other — all of which inflate your CPCs and mess up your data. Platform: Google.

  Reaches the webInstructions only383 words
• landing-page-audit

  Reviews your landing pages against the ads driving traffic to them. Checks for message match between ad copy and page content, CTA clarity, above-the-fold alignment, form friction, and flags any disconnects between what the ad promises and what the page delivers. Platform: Google and Meta.

  Reaches the webInstructions only379 words
• landing-page-audit-39

  CRO analysis for landing pages evaluating headline clarity, CTA placement, trust signals, mobile friction, and conversion killers. Use when uploading a landing page screenshot, pasting a URL for review, requesting conversion rate optimization feedback, or auditing page effectiveness prioritized by impact. Platform: Google and Meta.

  Reaches the webInstructions only1,001 words
• linkedin-ads-audit

  LinkedIn Ads campaign analysis for B2B marketers detecting CTR issues, audience quality problems, lead gen form friction, and budget inefficiencies. Use when pasting LinkedIn campaign exports, analyzing B2B ad performance, or auditing LinkedIn advertising spend. Platform: LinkedIn.

  Reaches the webInstructions only733 words
• meta-ads-audit

  Meta/Facebook/Instagram Ads campaign structure analysis detecting creative fatigue, audience overlap, scaling opportunities, and iOS tracking verification issues. Use when pasting Meta account data, analyzing Facebook ad performance, reviewing Instagram campaigns, or requesting audit of social advertising spend. Platform: Meta.

  Reaches the webInstructions only639 words
• pacing-monitor

  Tracks daily spend against monthly budget targets across all campaigns and accounts. Tells you exactly where you'll land at current pace, flags campaigns that are over or underspending, and calculates the daily budget adjustments needed to hit your target by month end. Platform: Google and Meta.

  Reaches the webInstructions only393 words
• performance-benchmarking

  Compares your key metrics against industry benchmarks for your specific vertical, campaign type, and platform. Tells you where you're ahead, where you're behind, and where there's room to improve — adjusted for your account size and spend level, because a $10K/month account and a $500K/month account have different benchmark realities. Platform: Google and Meta.

  Reaches the webInstructions only403 words
• programmatic-seo-builder

  Create scalable programmatic SEO page templates with title patterns, internal linking logic, schema markup, and thin content avoidance strategies. Use when given a niche and data source to build page templates, establishing programmatic SEO structure, or scaling content production with templates. Platform: Google.

  Reaches the webInstructions only1,199 words
• programmatic-seo-playbook

  Replicate the 7 programmatic SEO plays that took Zapier, Clay, Composio, Gamma, Mintlify, HeyGen and HubSpot to #1 in Google and ChatGPT. Use when a company wants to generate pages at scale from its own data (integrations, companies, languages, user content, customer backlinks, free tools) and needs the page type, URL pattern, data source, template and rollout plan chosen for its business. Platform: Google + AI search.

  Reaches the webInstructions only1,588 words
• quality-score-breakdown

  Breaks down Quality Score components for your Google Ads keywords — expected CTR, ad relevance, and landing page experience — and tells you exactly which component is dragging each keyword down, with specific fixes ranked by potential CPC impact. Platform: Google.

  Reaches the webInstructions only374 words
• reddit-ads-audit

  Reddit Ads campaign analysis detecting community targeting issues, creative fatigue, bid inefficiencies, and subreddit performance problems. Use when pasting Reddit Ads data, analyzing subreddit targeting, or auditing Reddit advertising spend for B2B or B2C campaigns. Platform: Reddit.

  Reaches the webInstructions only861 words
• retargeting-window-analysis

  Analyzes your conversion lag data to determine the optimal retargeting window for each audience segment. Tells you whether your 30-day retargeting window should actually be 7 days, 14 days, or 60 days based on when people actually convert after their first visit. Platform: Meta.

  Reaches the webInstructions only370 words
• roas-forecasting

  Projects your ROAS for the next 30, 60, and 90 days based on current performance trends, seasonality patterns from your historical data, and planned budget or campaign changes. Gives you a range with confidence intervals, not a single number pretending to be precise. Platform: Google and Meta.

  Reaches the webInstructions only355 words
• search-term-mining

  Analyzes your search term reports across all campaigns and surfaces high-intent terms you're not bidding on yet. Groups them by theme, estimates their potential volume and CPA, and recommends match types and starting bids for each. Platform: Google.

  Reaches the webInstructions only340 words
• utm-tracking-generator

  Generate consistent UTM parameters, GA4 event naming, and conversion tracking specs following taxonomy best practices. Use when describing campaign structure, requesting UTM links, needing GA4 event names, or wanting to standardize tracking nomenclature across marketing channels. Platform: Google and Meta.

  Reaches the webInstructions only763 words
• wasted-spend-finder

  Scans your Google and Meta accounts for money being spent on search terms, placements, audiences, and ads that produce zero or near-zero conversions. Delivers clean exclusion lists you can upload directly. Platform: Google and Meta.

  Reaches the webInstructions only330 words
• weekly-account-summary

  Generates a plain English summary of everything that happened across all your accounts this week. What improved, what declined, what needs immediate attention, and what to prioritize next week. The Monday morning briefing that saves you an hour of pulling reports and context-switching between platforms. Platform: Google and Meta.

  Reaches the webInstructions only416 words