Systems Lab

Skill library

GTMify/aigtm

Publisher description: AI agent skills for go-to-market and revenue teams — meeting prep, deal strategy, pipeline health, prospect research, and more. Built for the Pavilion AI in GTM School.

Catalogue scope: 64 entries at separate source paths.

MIT

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Repository metadata checked 2026-10-12 · skill files extracted 2026-10-12 · published 2026-09-05

Extraction and automated analysis describe the files at the recorded revision. They are not an editorial review or a test of the skills in use.

Stars
25
Commits
25
Last 90 days
3

commits

Contributors
2
Last push
2026-10-04
First commit
2026-03-20

repo created

64 skill entries

  • abm

    Account-based planning with stakeholder mapping, persona matching, and coordinated outreach strategy. Use when the user says 'plan for [company]', 'account plan', 'stakeholder map', 'ABM strategy', 'target account plan', or mentions building a coordinated play for a specific named company.

    Self-containedInstructions only762 words
  • agent-orchestration

    Chain existing GTM skills into one supervised, semi-autonomous motion mapped to the five-layer Autonomous GTM Stack, with a required human gate before anything customer-facing. Use when the user says 'chain these skills', 'run the whole motion', 'orchestrate my outbound', 'build an autonomous GTM workflow', 'agent workflow', 'string skills together', 'end-to-end play', or wants one skill to hand its output to the next as a supervised pipeline.

    Self-containedInstructions only1,323 words
  • battlecard

    Build an honest competitive battlecard for a specific competitor. Use when the user says 'battlecard for [competitor]', 'competitive battlecard', 'how do we beat [competitor]', 'compete against [competitor]', or needs a sales-ready competitive enablement doc. Honest about where the competitor wins, not just where we do.

    Self-containedInstructions only683 words
  • board-update

    Build a board or investor update with revenue performance, pipeline, hiring, and strategic narrative. Use when the user says 'board update', 'investor update', 'board deck', 'investor email', 'monthly update to investors', 'board report', or needs to summarize business performance for a board or investor audience.

    Self-containedInstructions only753 words
  • bookkeeping-helper

    Categorize transactions from a pasted CSV or bank statement, flag anomalies, and produce a monthly profit-and-loss summary for a small business. Use when the user says 'categorize my transactions', 'help with bookkeeping', 'monthly P&L', 'reconcile my statement', or 'where did my money go this month'.

    Self-containedInstructions only835 words
  • brainstorm

    Structured multi-frame ideation for campaigns, growth experiments, content, positioning, or any creative GTM problem. Use when the user says 'brainstorm', 'help me think through', 'I need ideas for', 'creative ideas', 'growth experiments', or wants a structured ideation pass rather than a single answer.

    Self-containedInstructions only599 words
  • campaign

    Build a multi-channel marketing campaign — narrative arc, channel mix, content calendar, and CTAs. Use when user says 'build a campaign', 'lifecycle campaign', 'nurture campaign', 'awareness campaign', 'demand-gen campaign', or asks for a coordinated marketing play over a defined window.

    Self-containedInstructions only832 words
  • cash-flow-forecast

    Build a 13-week rolling cash flow projection from revenue and expense inputs, flag burn risk, and show when the business runs out of money under different scenarios. Use when the user says 'cash flow forecast', '13-week forecast', 'will I make payroll', 'when do I run out of cash', or 'plan my cash'.

    Self-containedInstructions only813 words
  • changelog

    Generate user-facing changelogs and release notes from inputs like git logs, ticket lists, or session notes. Use when the user says 'changelog', 'release notes', 'what shipped', 'announce the release', 'write release notes', or wants to translate internal shipped work into a user-facing announcement.

    Self-containedInstructions only568 words
  • churn-early-warning

    Assess customer health and flag accounts at risk of churning before renewal. Use when the user says 'churn risk', 'at-risk accounts', 'customer health', 'retention analysis', 'who might churn', 'renewal risk', 'red accounts', 'save this account', or provides customer data for risk assessment.

    Self-containedInstructions only806 words
  • cold-email

    Write B2B cold emails and follow-up sequences that get replies. Use when the user says 'write a cold email', 'cold outreach', 'prospecting email', 'SDR email', 'follow-up sequence', or needs to write outbound prospecting to a specific target. Covers subject lines, opening lines, body copy, CTAs, personalization, and multi-touch follow-up sequences.

    Self-containedInstructions only707 words
  • competitive-intel

    Monitor competitors for product launches, hiring signals, press, pricing changes, and strategic moves. Use when the user says 'competitive intel', 'what's [competitor] doing', 'competitor update', 'competitive landscape', 'monitor competitors', 'battlecard', or asks about what competitors are up to.

    Self-containedInstructions only558 words
  • competitor-alternatives

    Create competitor comparison and 'alternatives' landing pages for SEO and sales enablement. Use when user says 'alternative page', 'vs page', 'competitor comparison', 'comparison page', 'competitive landing pages', or asks to create content positioning against competitors.

    Needs a keyInstructions only998 words
  • contract-review

    Review a pasted contract (vendor agreement, lease, MSA, NDA, SOW, service agreement) in plain English — flag risky clauses, suggest negotiation points, and produce a one-page summary. Use when the user says 'review this contract', 'is this lease OK', 'check this NDA', 'should I sign this', or pastes contract language.

    Self-containedInstructions only966 words
  • crm

    Daily priorities dashboard surfacing meetings, follow-ups due, and stalled deals from pasted CRM data. Use when user says 'my priorities', 'daily crm', 'what's on my plate', 'what should I work on', 'follow-ups due', 'show my tasks', or asks about their daily revenue work.

    Needs a keyInstructions only751 words
  • customer-support-triage

    Triage a pasted batch of customer emails or messages by urgency and topic, draft responses for the routine ones, and flag the escalations. Use when the user says 'help with customer emails', 'triage support', 'I'm behind on customer messages', or pastes a batch of customer inquiries.

    Self-containedInstructions only753 words
  • deal-strategy

    Build a strategic plan for a specific deal or opportunity — stakeholder mapping, decision process, competitive positioning, and next plays. Use when the user says 'deal strategy', 'account plan', 'how do I win this deal', 'stakeholder map', 'deal review', 'opportunity plan', 'MEDDIC this deal', or asks for help strategizing a specific active opportunity.

    Self-containedInstructions only792 words
  • decision-log

    Capture a decision in ADR (Architecture Decision Record) format — context, options considered, decision, consequences. Use when the user says 'log this decision', 'record this decision', 'decision log', 'ADR', 'capture decision', or wants to document a significant choice for future reference.

    Self-containedInstructions only563 words
  • design-system

    Build a brand-customized single-file design system from a working HTML template. Interviews the user for brand name, palette, typography, and voice; produces a self-contained design-system.html the user can share with their team. Use when the user says 'build my design system', 'design system template', 'brand my design system', 'design tokens', 'design guide for my brand', or asks for help producing a single-source-of-truth design artifact.

    Reaches the webActs undeclared1,078 words
  • docx

    Create, read, and edit Microsoft Word (.docx) files. Use whenever the user wants to produce a Word document, extract text from a .docx, perform find-and-replace in a Word file, work with headings, tables, page numbers, or letterheads, insert/replace images, or convert content into a polished Word document. Do NOT use for PDFs, spreadsheets, or Google Docs.

    Self-containedActs undeclared737 words
  • focus-time

    Time-block planner that reads a pasted calendar, finds deep work windows, and assigns tasks to slots. Use when user says 'plan my day', 'focus time', 'time block', 'what should I work on today', 'find free time', or 'schedule my tasks'.

    Self-containedInstructions only787 words
  • forecast-narrative

    Turn pipeline data into a forecast narrative for your manager, CRO, or board. Use when the user says 'forecast update', 'write my forecast', 'commit email', 'forecast call prep', 'what should I commit', 'update my CRO', 'forecast narrative', or needs to translate pipeline numbers into a story for leadership.

    Self-containedInstructions only652 words
  • hiring-brief

    Scope a role, write a job description, and build an interview plan for GTM hires. Use when the user says 'write a JD', 'job description', 'hiring brief', 'I need to hire a', 'scope this role', 'interview plan', 'scorecard for hiring', 'comp range for', or asks for help defining and hiring a revenue role.

    Self-containedInstructions only802 words
  • hiring-kit

    Generate a complete SMB hiring kit for a single role: job description, screening questions, interview rubric, scorecard, and offer letter template. Use when the user says 'I need to hire a [role]', 'create a hiring kit', 'write a job description', 'interview questions for [role]', or 'help me hire'.

    Self-containedInstructions only1,080 words
  • inbox-triage

    Categorize, prioritize, and draft responses for an email backlog. Use when the user says 'triage my inbox', 'help with email', 'inbox zero', 'catch up on email', 'email backlog', 'draft responses', or pastes email content for prioritization and response drafting.

    Self-containedInstructions only668 words
  • inbox-zero

    Email triage that summarizes unread email, categorizes by action needed, drafts replies, and flags action items. Use when user says 'inbox zero', 'triage my email', 'check my email', 'unread emails', 'email summary', or 'draft replies'.

    Self-containedInstructions only870 words
  • invoice-generator

    Generate a professional invoice (HTML or printable format) from line items, with payment terms, late-fee policy, and basic branding. Use when the user says 'create an invoice', 'invoice for [client]', 'bill my customer', 'send a statement', or needs a clean invoice they can email or print.

    Self-containedInstructions only617 words
  • kit

    Generate a lead magnet content kit — ebooks, worksheets, checklists, prompt libraries, ICP templates, and landing page copy. Use when user says 'lead magnet', 'gated content', 'content kit', 'downloadable resource', 'ebook', 'checklist', 'template', 'worksheet', or asks about creating assets to capture leads.

    Self-containedInstructions only968 words
  • launch

    Product and feature launch planning with full content kit generation across channels and audiences. Use when user says 'launch plan', 'product launch', 'feature announcement', 'GTM plan for launch', 'launch content kit', or mentions launching something new.

    Self-containedInstructions only857 words
  • local-marketing

    Help a brick-and-mortar or local-service small business with Google Business Profile optimization, local SEO, and neighborhood marketing tactics. Use when the user says 'local marketing', 'Google Business Profile', 'GBP', 'show up on Google Maps', 'local SEO', 'get more foot traffic', or 'market my [restaurant/shop/practice]'.

    Self-containedInstructions only1,090 words
  • marketing-psychology

    Apply psychological principles, mental models, and behavioral science to marketing decisions. Use when user says 'psychology', 'mental models', 'cognitive bias', 'persuasion', 'behavioral science', 'why people buy', 'decision-making', 'consumer behavior', 'buyer psychology', or 'influence strategy'.

    Self-containedInstructions only1,014 words
  • meeting-prep

    Research a company and person, then produce a scannable meeting briefing. Use when the user says 'prep me for my call', 'meeting prep', 'brief me on [company]', 'I have a call with [company]', 'research [company] before my meeting', or mentions an upcoming sales call they need to prepare for.

    Self-containedInstructions only562 words
  • messaging

    Build messaging architecture — positioning, value props, headlines, and a message hierarchy. Use when user says 'messaging', 'positioning', 'value props', 'how should we describe X', 'message hierarchy', 'brand messaging', or asks to sharpen how a product or company is described.

    Self-containedInstructions only916 words
  • microsite

    Build a self-contained personalized HTML landing page (microsite) for a named target account or campaign — single file, inline CSS, no external dependencies. Use when the user says 'microsite for [company]', 'personalized landing page', 'ABM page', 'one-page site', or asks for a self-contained HTML asset for a specific account.

    Self-containedInstructions only672 words
  • objection-handler

    Get unstuck on a deal — handle objections, re-engage ghosted prospects, navigate blockers, and plan a recovery play. Use when the user says 'deal is stuck', 'they went dark', 'how do I handle this objection', 'the CFO pushed back', 'legal is blocking', 'deal unsticker', 'they chose the competitor', 'how do I get this back on track', or describes a stalled deal that needs a play.

    Self-containedInstructions only759 words
  • one-pager

    Build a forwardable champion leave-behind one-pager that summarizes the offer, value, proof, and next step for internal sharing inside the buyer's organization. Use when the user says 'one-pager', 'leave-behind', 'champion enablement doc', 'forwardable doc', 'demo follow-up doc', or needs a concise document a buyer can share internally.

    Self-containedInstructions only693 words
  • owner-dashboard

    Weekly owner-operator review that turns pasted-in revenue, cash, customer, and team data into a one-page dashboard with wins, issues, and decisions needed. Use when the user says 'weekly review', 'owner dashboard', 'where am I this week', 'state of the business', or asks for a quick weekly read on the business.

    Self-containedInstructions only755 words
  • pdf

    Read, extract from, and create PDF files. Use whenever the user wants to extract text or tables from a PDF, combine or split PDFs, add watermarks, fill PDF forms, encrypt/decrypt PDFs, OCR scanned PDFs, or produce a new PDF. Trigger when the user mentions a .pdf file or asks to produce one.

    Self-containedActs undeclared686 words
  • pipeline-health

    Audit pipeline for stuck deals, coverage gaps, single-threaded risks, and commit/upside split. Use when the user says 'pipeline review', 'pipeline health', 'deal prioritization', 'what should I focus on', 'coverage analysis', 'commit forecast', or shares pipeline data for review.

    Self-containedInstructions only661 words
  • pmm

    Generate the core product marketing artifact suite for a product, feature, or segment — positioning brief, persona doc, value matrix, competitive frame, and sales enablement kit. Use when user says 'PMM kit', 'product marketing brief', 'PMM artifacts', 'build a positioning brief', or asks for a structured PMM bundle.

    Self-containedInstructions only842 words
  • post-call-summary

    Turn raw call notes or transcripts into structured action items, a follow-up email draft, and CRM-ready summary. Use when the user says 'summarize this call', 'call summary', 'post-call', 'what were the action items', 'draft a follow-up', 'debrief this meeting', or pastes call notes or a transcript.

    Self-containedInstructions only566 words
  • pptx

    Create, read, and edit PowerPoint (.pptx) files. Trigger any time a .pptx file is involved — as input, output, or both. Includes creating slide decks, pitch decks, presentations; reading or extracting text from any .pptx; editing or modifying existing presentations; combining or splitting slide files; working with templates, layouts, speaker notes, or comments. Use whenever the user mentions 'deck,' 'slides,' or 'presentation' or references a .pptx filename.

    Self-containedActs undeclared751 words
  • pricing-services

    Help a services-based small business price engagements — hourly vs. value vs. retainer vs. project — with a margin calculator and packaging recommendations. Use when the user says 'how should I price this', 'what should I charge', 'pricing for my services', 'retainer vs. hourly', or 'am I charging enough'.

    Self-containedInstructions only1,056 words
  • pricing-strategy

    Help with pricing decisions, packaging, tiers, freemium, free trials, value metrics, and willingness-to-pay analysis. Use when user says 'pricing', 'pricing tiers', 'freemium', 'free trial', 'packaging', 'price increase', 'value metric', 'willingness to pay', 'monetization', or 'offer engineering'.

    Self-containedInstructions only1,135 words
  • programmatic-seo

    Plan and generate SEO-driven pages at scale using templates and data. Use when user says 'programmatic SEO', 'pSEO', 'template pages', 'pages at scale', 'directory pages', 'location pages', 'comparison pages', 'integration pages', or 'scalable content'. For auditing existing SEO issues, use seo-audit instead.

    Needs a keyInstructions only1,053 words
  • proposal

    Build a customer-facing proposal or SOW with scope, pricing, terms, and procurement-ready commercial language. Use when the user says 'write a proposal', 'build an SOW', 'statement of work', 'customer proposal', 'proposal for [customer]', or needs a deal-stage document procurement will accept.

    Self-containedInstructions only832 words
  • prospect-research

    Research target accounts, find decision-makers, and draft personalized outreach emails. Use when the user says 'research these prospects', 'draft outreach', 'cold email', 'prospect these companies', 'find the right person at [company]', 'personalized outreach', or provides a list of target companies for outbound.

    Self-containedInstructions only610 words
  • qbr-builder

    Build a customer-facing QBR or executive business review. Use when the user says 'QBR', 'quarterly business review', 'executive business review', 'EBR', 'customer review', 'build a QBR deck', 'renewal review', or asks for help creating a structured review for an existing customer.

    Self-containedInstructions only776 words
  • referral

    Find warm-intro paths into a target account and produce a forwardable 2-message bundle (intro request + intro pitch). Use when the user says 'warm intro to [company]', 'referral path', 'find a connection at', 'who do I know at', 'intro request', or needs to find a mutual connection to break into an account.

    Self-containedInstructions only706 words
  • repurpose

    Turn one piece of source content (blog post, webinar, podcast, ebook, video) into 5-10 derivative assets for different channels and audiences. Use when the user says 'repurpose this', 'turn this into', 'derivative content', 'cut this into clips', 'adapt for [channel]', or provides source content to multiply.

    Self-containedInstructions only661 words
  • review-response

    Draft responses to Google, Yelp, Trustpilot, or other public reviews — positive and negative — while maintaining brand voice and following each platform's policies. Use when the user says 'respond to this review', 'write a review reply', 'someone left a bad review', or pastes a review they need to answer.

    Self-containedInstructions only812 words
  • roadmap

    Build a Now / Next / Later prioritized roadmap with effort estimates, dependencies, and the rationale behind ordering. Use when the user says 'build a roadmap', 'quarterly plan', 'prioritize features', 'product roadmap', 'roadmap update', 'what should we build next', or wants a structured prioritization output.

    Self-containedInstructions only658 words
  • roi-calculator

    Build a risk-adjusted ROI / business case for a specific deal, with a CFO-grade Q&A section. Use when the user says 'ROI calculator', 'business case', 'cost justification', 'build a business case', 'financial model', 'value assessment', or needs to justify an investment to a procurement or finance buyer.

    Self-containedInstructions only764 words
  • seo-audit

    Audit, review, or diagnose SEO issues on a site. Use when user says 'SEO audit', 'technical SEO', 'why am I not ranking', 'SEO issues', 'on-page SEO', 'meta tags review', 'SEO health check', or 'organic traffic analysis'. For building pages at scale, use programmatic-seo instead.

    Needs a keyInstructions only968 words
  • sequence

    Build a multi-channel outreach cadence (email + LinkedIn + phone) for a target persona or named prospect. Use when the user says 'build a sequence', 'outreach cadence', 'multi-touch sequence', 'multi-channel cadence', 'follow-up sequence', or needs a coordinated multi-channel play. Do NOT use for single cold emails — use cold-email instead.

    Self-containedInstructions only742 words
  • sop-writer

    Turn a messy process description into a clean Standard Operating Procedure (SOP) or playbook with numbered steps, owner, success criteria, and exception handling. Use when the user says 'document this process', 'write an SOP', 'create a playbook', 'how do I write this down so my team can do it', or describes a recurring task they want to delegate.

    Self-containedInstructions only642 words
  • standup

    Morning brief and daily standup workflow — surfaces priorities, meeting prep, follow-ups, and recommended actions to start the day. Use when user says 'morning brief', 'daily standup', 'start my day', 'what's happening today', or asks for a daily summary.

    Self-containedInstructions only609 words
  • tax-prep-helper

    Help a small business owner organize for quarterly estimated taxes, 1099 prep, and basic sales-tax-by-state questions — and produce a clean packet to send to the accountant. Use when the user says 'quarterly taxes', '1099s', 'sales tax', 'prep for my accountant', 'estimated tax payment', or 'what do I owe'.

    Self-containedInstructions only1,053 words
  • territory-analyzer

    Analyze a sales team's book of business across reps — coverage gaps, rep performance, account allocation, and whitespace. Use when the user says 'territory analysis', 'book of business', 'rep performance', 'territory planning', 'account allocation', 'who should own what', 'whitespace analysis', or needs a team-level view of pipeline and accounts.

    Self-containedInstructions only682 words
  • vendor-evaluation

    Compare vendors or quotes for a small business purchase — insurance, software, equipment, services — using a scoring rubric and produce a clear recommendation. Use when the user says 'compare these vendors', 'which one should I pick', 'evaluate these quotes', 'help me choose', or pastes multiple proposals or quotes.

    Self-containedInstructions only978 words
  • website-audit

    Audit a company's website from a buyer's perspective — positioning, funnel, proof, and differentiation. Use when user says 'audit this site', 'review my website', 'marketing audit', 'homepage critique', 'site teardown', 'why isn't my site converting', 'what does my site say about us', or 'what does a visitor see in 5 seconds'. For technical SEO and rankings, use seo-audit instead. For producing new positioning from scratch, use messaging instead.

    Self-containedInstructions only1,700 words
  • weekly-planner

    Synthesize calendar, pipeline, and priorities into a focused weekly game plan. Use when the user says 'plan my week', 'weekly priorities', 'what should I focus on', 'Monday planning', 'weekly game plan', 'prep my week', or asks for help prioritizing their time for the week ahead.

    Self-containedInstructions only637 words
  • win-loss-analyzer

    Analyze won and lost deals for patterns, root causes, and actionable takeaways. Use when the user says 'win/loss analysis', 'why did we lose', 'why did we win', 'deal patterns', 'analyze our closed deals', 'loss reasons', or provides call notes or deal data for outcome analysis.

    Self-containedInstructions only641 words
  • xlsx

    Read, edit, and create Excel and CSV spreadsheet files. Use any time a .xlsx, .xlsm, .csv, or .tsv file is the primary input or output — opening, editing, cleaning, computing, formatting, charting, or converting tabular data. Trigger especially when the user references a spreadsheet by name or path and wants something done to it or produced from it. Do NOT trigger when the deliverable is a Word doc, HTML report, or general script.

    Self-containedActs undeclared659 words

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