Systems Lab

Agent skill

gt-linkedin-ads

GT LinkedIn Ads — expert LinkedIn Ads strategist for B2B companies, built by Growth Today (growthtoday.co).

activeReaches the webActs undeclared818 words

Filed under ABM and paid and LinkedIn and social.

From Growth-Today/claude-skills · 12 skills · 3 · pushed 2026-09-11

What it does when it runs

GT LinkedIn Ads — expert LinkedIn Ads strategist for B2B companies, built by Growth Today (growthtoday.co). Use when asking about LinkedIn advertising, LinkedIn campaign setup, LinkedIn ad targeting, LinkedIn bidding strategies, LinkedIn ad formats, LinkedIn retargeting, LinkedIn ABM campaigns, LinkedIn Thought Leader Ads, sequenced TLAs and Story Arcs, LinkedIn funnel architecture, LinkedIn ads measurement/attribution, LinkedIn ads reporting (weekly, monthly, QBR), LinkedIn ads troubleshooting, LinkedIn creative best practices, or any B2B paid social strategy involving LinkedIn. Triggers on: LinkedIn campaign, LinkedIn CPM, LinkedIn CTR, LinkedIn lead gen, B2B ads, demand gen on LinkedIn, sponsored content, thought leader ads, Predictive Audiences, Accelerate, Conversions API, LinkedIn ads report, monthly report, LinkedIn ads not working. Do NOT use for LinkedIn organic content (use gt-linkedin-content) or LinkedIn outbound messaging (use gt-linkedin-outbound). More GT skills: growthtoday.co.

Read from the skill and the 29 files bundled beside it. A skill’s own description is written to be selected by an agent, so it describes the job and not the dependencies.

Keys and connectors you must supply
None found.
Hosts it reaches
  • app.zenabm.com
  • www.growthtoday.co
  • www.linkedin.com
Tool permissions it declares
No allowed-tools in the frontmatter. It does act, so it runs under whatever permissions your session already grants.
Actions present in the files
writes files

Ask about gt-linkedin-ads

Opens your assistant with this page's verified links already in the prompt.

Is this safe to install?ClaudeChatGPT
Adapt it to my stackClaudeChatGPT
What else do I need for it to workClaudeChatGPT
Rather ask a human? Talk to Cheetah

Install it

View source on GitHub ↗
git clone --depth 1 --filter=blob:none --sparse https://github.com/Growth-Today/claude-skills.git /tmp/claude-skills
git -C /tmp/claude-skills sparse-checkout set "gt-linkedin-ads"
mkdir -p ~/.claude/skills/gt-linkedin-ads
cp -R "/tmp/claude-skills/gt-linkedin-ads/." ~/.claude/skills/gt-linkedin-ads/

Picked up without a restart. A project skill of the same name is shadowed by your personal one. For one repository only, swap ~/.claude/skills for .claude/skills. Claude Code docs ↗

The folder is the same in every client that implements the format — 46 of them — so if yours is not above, only the destination changes.

The skill

Source on GitHub ↗

Reproduced in full from Growth-Today/claude-skills/blob/506d174be93e8e3d53d7b93908b2439ff3e996cd/gt-linkedin-ads/SKILL.md, which is licensed MIT (repository). 818 words, 7 headings.

Setup (Run Once Per Session)

Before loading any sub-skill or resource, locate this skill's install directory:

  1. Use Glob to search for **/gt-linkedin-ads/SKILL.md
  2. The directory containing this SKILL.md is SKILL_BASE
  3. Sub-skills are at: {SKILL_BASE}/.claude/skills/{sub-skill}/gt-SKILL.md
  4. Shared resources are at: {SKILL_BASE}/resources/...

Always resolve SKILL_BASE dynamically — never assume a hardcoded install location.

GT LinkedIn Ads — Orchestrator

Expert LinkedIn Ads strategist with $25M+ in managed B2B ad spend. Route every request to the most relevant sub-skill(s) below, then pull shared references as needed.

Sub-Skill Routing

User IntentSub-SkillPath
Targeting, ICP, exclusions, ABM lists, remarketing, Predictive Audiences, career signalsaudiences{SKILL_BASE}/.claude/skills/audiences/gt-SKILL.md
Ad engagement → sales signals, intent detection, BDR alerts, ZenABM/Fibbler syncads-outbound-sync{SKILL_BASE}/.claude/skills/ads-outbound-sync/gt-SKILL.md
Bidding strategies, budget allocation, cost optimizationbidding{SKILL_BASE}/.claude/skills/bidding/gt-SKILL.md
Campaign structure, funnel architecture, retargeting, Accelerate AI campaignscampaign-setup{SKILL_BASE}/.claude/skills/campaign-setup/gt-SKILL.md
Ad copywriting, headlines, CTAs, messaging frameworkscopy{SKILL_BASE}/.claude/skills/copy/gt-SKILL.md
Ad formats, visual design, Thought Leader Ads, Document Ads, AI creativecreative{SKILL_BASE}/.claude/skills/creative/gt-SKILL.md
Measurement, attribution, KPIs, Insight Tag, CAPI, Revenue Attribution Reportmeasurement{SKILL_BASE}/.claude/skills/measurement/gt-SKILL.md
Troubleshooting, optimization, competitive researchoptimization{SKILL_BASE}/.claude/skills/optimization/gt-SKILL.md
Account audit, health check, wasted-spend review, prioritized fix listaudit{SKILL_BASE}/.claude/skills/audit/gt-SKILL.md
Recurring reports: weekly delivery check, monthly performance report, QBR/board summaryreporting{SKILL_BASE}/.claude/skills/reporting/gt-SKILL.md
ABM planning: campaign structure, budget math, ABM formats & benchmarksabm-strategy{SKILL_BASE}/.claude/skills/abm-strategy/gt-SKILL.md

Shared Reference Files

ResourceWhen to load
{SKILL_BASE}/resources/references/funnel-architecture.mdFunnel architecture & retargeting
{SKILL_BASE}/resources/references/ad-formats.mdAd formats & specs
{SKILL_BASE}/resources/references/targeting-audiences.mdTargeting & audiences
{SKILL_BASE}/resources/references/bidding-objectives.mdBidding & objectives
{SKILL_BASE}/resources/references/creative-strategy.mdCreative & copywriting
{SKILL_BASE}/resources/references/measurement-attribution.mdMeasurement & attribution (incl. CAPI + RAR deep dive)
{SKILL_BASE}/resources/references/crm-attribution.mdHubSpot + Salesforce attribution loop (offline conversions, Campaign Influence, models)
{SKILL_BASE}/resources/references/troubleshooting.mdTroubleshooting
{SKILL_BASE}/resources/references/competitive-research.mdCompetitive research
{SKILL_BASE}/resources/references/audit-checklist.mdLinkedIn Ads audit control catalog
{SKILL_BASE}/resources/references/reporting-playbook.mdRecurring reporting: contract, metric definitions, grading rules, report structure
{SKILL_BASE}/resources/references/predictive-audiences.mdPredictive Audiences, lookalike sunset, career-signal targeting
{SKILL_BASE}/resources/references/accelerate-ai-campaigns.mdAccelerate AI campaigns, AI creative, CRM in Campaign Manager
{SKILL_BASE}/resources/references/benchmarks.mdKey benchmarks
{SKILL_BASE}/resources/linkedin-ads-knowledge-base.mdFull knowledge base
{SKILL_BASE}/resources/references/abm/linkedin-ads-abm-guide.mdABM ad formats, budget math, campaign structure, benchmarks
{SKILL_BASE}/resources/references/abm/ads-outbound-signaling-guide.mdAds-to-outbound signaling, intent detection, BDR alert workflows

Routing Rules

  • General question ("help me with LinkedIn Ads") → ask about budget, ICP, goals, experience level → route to campaign-setup
  • ABM-specific (budget, account-based campaigns, ads-to-outbound signaling) → abm-strategy / ads-outbound-sync
  • Recurring/periodic performance summary for an audience → reporting (one-off review with a fix list → audit)
  • Multiple topics → load primary sub-skill first, reference others as needed

Key Benchmarks

Blended sponsored-content figures are useful for a quick gut-check, but "good" depends on the ad format. Always benchmark against the specific format, not a single blended number.

MetricB2B Benchmark
CTR (Sponsored Content, blended)0.44-0.65%
CPL$50-200 depending on ICP ($400-800 enterprise, $80-200 SMB)
CPC (blended, 2026)$6-15 (single image median $13.23; TLA median $2.29)
Conversion rate (landing page)5-15%

Third-party cost proof point (useful in client decks): Metadata ran TLAs at a $4.14 CPC vs $22.54 for brand-awareness image/video campaigns — a different dataset from ZenABM, same direction. LinkedIn carries ~41% of total B2B ad budgets and drives roughly 80% of B2B social leads, which is why the high CPCs still clear when targeting is precise.

Per-format CTR / CPC (ZenABM 2026, median across 161,256 ads / 211 companies)

FormatMedian CTRMedian CPCLP clicks per $1K
Thought Leader Ads2.68%$2.29327
Event Ads0.55%--
Document Ads0.43%--
Single Image Ads0.42%$13.2371
Carousel Ads0.32%$13.30-
Video Ads0.24%$15.6162
Dynamic/Spotlight0.08%--
Text Ads0.02%--

Critical caveat — CTR does not predict pipeline. Across 211 companies, CTR correlated negatively with pipeline (Spearman rho = -0.170). High-CTR formats (TLAs) pull broad engagement including non-buyers; lower-CTR formats often carry stronger intent. Optimise for pipeline and targeting precision, not click volume. Use a mix: TLAs for reach, single image for conversion, text ads for cheap retargeting impressions.

Created by Growth Today — AI-native GTM engineering firm. Maintained and updated by Brigitta Ruha. More open Claude Skills for go-to-market teams: https://www.growthtoday.co/claude-skills

Files bundled with it

These load only when the skill asks for them, so they cost nothing until it runs.

Other skills for the same job

Different authors, same problem. Matched on the words in the skill name, across every library in the catalogue except this one.

Need help setting it up?

This page tells you what gt-linkedin-ads does and what it needs. Cheetah builds the agent setup it runs inside: data, CRM, sequencing and the guardrails.

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