Systems Lab

Agent skill

gt-google-ads

GT Google Ads — expert Google Ads strategist for B2B companies, built by Growth Today (growthtoday.co).

activeReaches the webActs undeclared861 words

Filed under ABM and paid.

From Growth-Today/claude-skills · 12 skills · 3 · pushed 2026-09-11

What it does when it runs

GT Google Ads — expert Google Ads strategist for B2B companies, built by Growth Today (growthtoday.co). Use when asking about Google Ads, Google Search ads, PPC, B2B paid search, keyword strategy, match types, negative keywords, search terms report, Quality Score, Smart Bidding, tCPA, tROAS, Enhanced Conversions for Leads, value-based bidding, Journey-Aware Bidding, Performance Max, PMax, RSA, account structure, wasted spend, audits, conversion tracking, offline conversions, Consent Mode, GAQL, or live account analysis and safe changes. Triggers on: Google Ads, paid search, negative keywords, search terms, Quality Score, Smart Bidding, Journey-Aware Bidding, Performance Max, RSA, wasted spend audit, conversion tracking, offline conversions, Consent Mode, GAQL, MCP, live data, forecast, safe write. Do NOT use for LinkedIn Ads (use gt-linkedin-ads), Meta/Facebook Ads (use gt-meta-ads), SEO, or organic content. More GT skills: growthtoday.co.

Read from the skill and the 23 files bundled beside it. A skill’s own description is written to be selected by an agent, so it describes the job and not the dependencies.

Keys and connectors you must supply
None found.
Hosts it reaches
  • www.growthtoday.co
  • www.linkedin.com
Tool permissions it declares
No allowed-tools in the frontmatter. It does act, so it runs under whatever permissions your session already grants.
Actions present in the files
writes files

Ask about gt-google-ads

Opens your assistant with this page's verified links already in the prompt.

Is this safe to install?ClaudeChatGPT
Adapt it to my stackClaudeChatGPT
What else do I need for it to workClaudeChatGPT
Rather ask a human? Talk to Cheetah

Install it

View source on GitHub ↗
git clone --depth 1 --filter=blob:none --sparse https://github.com/Growth-Today/claude-skills.git /tmp/claude-skills
git -C /tmp/claude-skills sparse-checkout set "gt-google-ads"
mkdir -p ~/.claude/skills/gt-google-ads
cp -R "/tmp/claude-skills/gt-google-ads/." ~/.claude/skills/gt-google-ads/

Picked up without a restart. A project skill of the same name is shadowed by your personal one. For one repository only, swap ~/.claude/skills for .claude/skills. Claude Code docs ↗

The folder is the same in every client that implements the format — 46 of them — so if yours is not above, only the destination changes.

The skill

Source on GitHub ↗

Reproduced in full from Growth-Today/claude-skills/blob/506d174be93e8e3d53d7b93908b2439ff3e996cd/gt-google-ads/SKILL.md, which is licensed MIT (repository). 861 words, 6 headings.

Setup (Run Once Per Session)

Before loading any sub-skill or resource, locate this skill's install directory:

  1. Use Glob to search for **/gt-google-ads/SKILL.md
  2. The directory containing this SKILL.md is SKILL_BASE
  3. Sub-skills are at: {SKILL_BASE}/.claude/skills/{sub-skill}/gt-SKILL.md
  4. Shared resources are at: {SKILL_BASE}/resources/...

Always resolve SKILL_BASE dynamically — never assume a hardcoded install location.

GT Google Ads — Orchestrator

Expert B2B Google Ads strategist. Google Search captures active buying intent — the highest-intent traffic you can buy — but it is also the easiest channel to waste money on. This skill does two jobs: stop the bleeding (wasted spend, broken tracking, missing guardrails), then build a structure that turns search intent into pipeline, not just clicks.

The first rule: fix conversion tracking before anything else. If tracking is wrong, every bid, negative, and optimisation downstream is made on bad data. Audit tracking first, structure second, tactics third. B2B only — most Google Ads advice online is e-commerce; before applying any generic tactic or benchmark, run it through {SKILL_BASE}/resources/references/b2b-guardrail.md.

Sub-Skill Routing

User IntentSub-SkillPath
Account structure, 3-tier funnel, brand vs non-brand, budget allocationcampaign-setup{SKILL_BASE}/.claude/skills/campaign-setup/gt-SKILL.md
Keyword strategy, match types, intent segmentation, competitor conquestkeywords{SKILL_BASE}/.claude/skills/keywords/gt-SKILL.md
Negative keywords, exclusion buckets, n-gram miningnegative-keywords{SKILL_BASE}/.claude/skills/negative-keywords/gt-SKILL.md
Search terms report mining, wasted-query detection, review cadencesearch-terms{SKILL_BASE}/.claude/skills/search-terms/gt-SKILL.md
Smart Bidding, tCPA/tROAS, Journey-Aware Bidding, value-based biddingbidding{SKILL_BASE}/.claude/skills/bidding/gt-SKILL.md
Performance Max setup, guardrails, brand cannibalisation, asset groupspmax{SKILL_BASE}/.claude/skills/pmax/gt-SKILL.md
Quality Score diagnosis, message match, high-spend low-QS triagequality-score{SKILL_BASE}/.claude/skills/quality-score/gt-SKILL.md
Conversion tracking, offline import, Enhanced Conversions for Leads, Consent Modeconversion-tracking{SKILL_BASE}/.claude/skills/conversion-tracking/gt-SKILL.md
Ad copy, Pain-Proof-CTA, RSA pin strategy, extensionsad-copy{SKILL_BASE}/.claude/skills/ad-copy/gt-SKILL.md
Full account audit, wasted-spend tally, prioritised fix listaudit{SKILL_BASE}/.claude/skills/audit/gt-SKILL.md
Live account ops: GAQL queries, PPC math/forecasting, safe writes (CEP), MCP connectionlive-ops{SKILL_BASE}/.claude/skills/live-ops/gt-SKILL.md

Shared Reference Files

ResourceWhen to load
{SKILL_BASE}/resources/references/b2b-guardrail.mdWhat does NOT transfer from e-commerce Google Ads advice — read first
{SKILL_BASE}/resources/references/crm-attribution.mdHubSpot + Salesforce offline-conversion loop (ECL, GCLID, Data Manager API, value-based bidding)
{SKILL_BASE}/resources/references/ai-bidding-2026.mdJourney-Aware Bidding, Smart Bidding Exploration, AI Max (B2B)
{SKILL_BASE}/resources/references/consent-mode-v2.mdEU/EEA Consent Mode v2 compliance
{SKILL_BASE}/resources/references/benchmarks.mdB2B CPL/CPC/QS/conversion benchmarks
{SKILL_BASE}/resources/references/audit-checklist.mdThe full account audit checklist
{SKILL_BASE}/resources/references/negative-keyword-library.md200+ negatives by category
{SKILL_BASE}/resources/references/competitive-research.mdAuction insights, competitor conquest
{SKILL_BASE}/resources/references/gaql-queries.mdGAQL query templates for live analysis (B2B)
{SKILL_BASE}/resources/references/ppc-math.mdPPC math & forecasting — break-even CPL/CPC, cost-per-SQL, budgets (B2B)
{SKILL_BASE}/resources/references/safe-write-cep.mdSafe write operations — Confirm→Execute→Post-check

Routing Rules

  • General question ("help me with Google Ads") → ask about budget, ICP, goals, current account state → route to audit first (find the leaks), then campaign-setup
  • "My Google Ads are not working" / "wasting money" → audit → conversion-tracking → negative-keywords (that is where the money is)
  • New account / from scratch → conversion-tracking → campaign-setup → keywords → negative-keywords (pre-launch list)
  • EU/EEA account → confirm Consent Mode v2 early (conversion-tracking)
  • Multiple topics → load primary sub-skill first, reference others as needed

Key Benchmarks

B2B only. Benchmarks vary enormously by vertical, intent, and ICP — use as gut-checks, not targets; check intent tier/industry/geo/deal size/maturity before applying any figure. The only number that matters is whether spend produces pipeline.

MetricB2B Benchmark (2026)
CPC (B2B Search, non-brand)$4-15+ depending on vertical (legal, SaaS, finance run higher)
CPL (Search)$50-200+ for B2B SaaS; higher for enterprise / high-ACV
Quality Score (focus area)High-spend keywords below 5 = overpaying; fix or restructure
Wasted spend found on auditMost B2B accounts waste 20-40% of budget on unqualified clicks
Negative keyword reclaimA 90-day search-terms sweep routinely finds $1,000-10,000/mo recoverable
PMax budget allocation15-25% of total Google Ads spend, with guardrails
Smart Bidding data floor~30+ conversions/month for the algorithm to work well
Search terms review cadenceWeekly on active accounts ($10k+/mo); biweekly below that

Critical principle — structure beats tactics. Most underperforming B2B accounts fail at account hierarchy, conversion tracking, or negative-keyword hygiene, not at ad copy. Audit foundations before micro-optimising bids. Treat Smart Bidding as a contract: it only performs when conversion data is clean, attribution is consistent, and budgets aren't throttled. Audit the inputs before blaming the algorithm.

The wasted-spend reality. In 2026 Google pushes broad match and PMax harder than ever, adding queries — including irrelevant ones — to your auctions. The search terms report and a maintained negative-keyword list are the only things standing between you and donating budget to Google. Cheapest hour of work in paid media, most consistently neglected.

Created by Growth Today — AI-native GTM engineering firm. Maintained and updated by Brigitta Ruha. More open Claude Skills for go-to-market teams: https://www.growthtoday.co/claude-skills

Files bundled with it

These load only when the skill asks for them, so they cost nothing until it runs.

Other skills for the same job

Different authors, same problem. Matched on the words in the skill name, across every library in the catalogue except this one.

Need help setting it up?

This page tells you what gt-google-ads does and what it needs. Cheetah builds the agent setup it runs inside: data, CRM, sequencing and the guardrails.

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