landing-page-auditor

Landing Page Auditor

Audits the alignment between ad copy and its destination landing page by analyzing message match (headline alignment, offer consistency, CTA continuity), page conversion elements (above-fold content, social proof, form friction, trust signals), mobile experience, and page speed indicators. Scores overall ad-to-page alignment and page conversion readiness. Outputs specific fixes with priority rankings.

Prerequisites

• Browser automation tool for visiting and analyzing the landing page
• WebSearch tool for competitive benchmarking
• Ad copy text (the ad driving traffic to this page)
• Landing page URL
• Optional: agency.config.json for client context

Capabilities Used

1. content-seo-optimizer -- for on-page content optimization of the landing page
2. schema-generator -- for adding structured data to the landing page

Phase 0: Read Config

1. Read agency.config.json from the project root (if available).
2. Extract services[] for understanding the service being promoted.
3. Extract case_studies[] for identifying available social proof.
4. Extract brand_voice for tone consistency checks.
5. Check tools.browser and tools.websearch availability.
6. Accept parameters:
   • landing_page_url -- (required) the landing page URL to audit
   • ad_copy -- (required) the ad text driving traffic to this page. Object with fields: headline, description, primary_text, cta, offer
   • ad_platform -- (optional) google | meta | linkedin | other. Default: auto-detect from ad copy format
   • traffic_type -- (optional) cold | warm | retargeting. Default: cold
   • goal -- (optional) lead_gen | purchase | signup | download | demo_booking. Default: auto-detect

Phase 1: Ad Copy Analysis

Parse the Ad

Extract from the provided ad copy:

• Primary promise: What does the ad promise the user will get?
• Primary keyword/topic: What is the ad about?
• Offer: What specific offer is made? (free audit, discount, trial, download)
• CTA: What action was the user told to take?
• Emotional trigger: What emotion does the ad appeal to?
• Audience signal: Who is this ad speaking to?
• Proof claims: Any specific numbers, testimonials, or authority claims in the ad?

Expectation Map

Build a list of what the user expects to find on the landing page based on the ad:

1. Headline matching the ad's primary promise
2. The same offer mentioned in the ad
3. The same CTA action (if ad says "Book a Demo", page should have a demo booking form)
4. Proof backing up any claims made in the ad
5. Content relevant to the topic/keyword
6. Consistent tone and visual style

Phase 2: Landing Page Analysis

Above-Fold Content (first screen, no scrolling)

Visit the landing page via browser automation. Assess:

Headline

• Is there a clear H1 headline?
• Does it match the ad's primary promise?
• Is it specific and benefit-driven (not vague)?
• Character length: short enough to read in 2 seconds?
• Score: 1-10 for message match with the ad

Subheadline

• Is there a supporting subheadline?
• Does it elaborate on the headline's promise?
• Does it address the audience directly?

Hero Visual

• Is there a relevant image, video, or illustration?
• Does it reinforce the message (not just decoration)?
• Is the visual professional and on-brand?
• Video: does it auto-play with captions?

Primary CTA

• Is there a visible CTA above the fold?
• Does the CTA text match the ad's CTA? (consistency)
• Is the CTA button visually prominent? (color contrast, size)
• Does the CTA communicate value? ("Get Your Free Audit" > "Submit")

Overall Above-Fold Assessment

• Can a user understand the offer within 5 seconds of landing?
• Is there a clear visual hierarchy: headline > subheadline > CTA?
• Is the above-fold section clean and uncluttered?

Social Proof Elements

Scan the entire page for:

• Testimonials: customer quotes with names and photos
• Client logos: recognizable brand logos
• Case study numbers: specific metrics (e.g., "40% increase in conversions")
• Reviews/ratings: star ratings, review counts
• Trust badges: certifications, security badges, awards
• Media mentions: "As seen in" logos
• User count: "Trusted by X+ businesses"
• Count and quality-score each social proof element

Form and Conversion Mechanism

If the page has a form:

• Number of fields (each field adds friction)
• Field types: name, email, phone, company, message, custom
• Is the form above the fold or below?
• Multi-step form or single form?
• Is there a privacy notice near the form?
• Form CTA button text: value-driven or generic?
• Auto-fill support for common fields

If the page uses a different conversion mechanism (Calendly, chat, phone):

• Is the mechanism easy to find?
• Is it mobile-friendly?
• Does it load quickly?

Page Content Quality

Below-the-fold content assessment:

• Is the content structure logical? (problem > solution > proof > CTA)
• Are benefits clearly stated (not just features)?
• Is there a FAQ section addressing common objections?
• Are there multiple CTAs throughout the page (not just one)?
• Is the content length appropriate for the offer (not too thin, not overwhelming)?
• Is the reading level appropriate for the audience?

Objection Handling

Check if the page addresses common buyer objections:

• "How much does it cost?" -- pricing transparency or "free" messaging
• "Will this work for me?" -- case studies or testimonials from similar businesses
• "What if I don't like it?" -- guarantee, refund policy, risk reversal
• "Why should I trust you?" -- credentials, experience, social proof
• "What happens next?" -- clear next steps after conversion

Phase 3: Mobile Experience Audit

Mobile Layout

Visit the page on a mobile viewport:

• Does the layout adapt properly? (no horizontal scroll)
• Is the text readable without zooming? (min 16px body text)
• Are touch targets large enough? (min 44x44px for buttons)
• Is the mobile menu functional?
• Does the hero image/video resize appropriately?

Mobile Form Experience

• Are form fields large enough to tap easily?
• Does the keyboard type match the field? (numeric for phone, email for email)
• Is the form easily accessible on mobile? (not buried below fold)
• Does the submit button stay visible while filling the form?

Mobile Speed Indicators

• Does the page load within 3 seconds on mobile? (subjective assessment)
• Are images lazy-loaded?
• Is there visible layout shift during load?
• Are heavy animations disabled on mobile?

Phase 4: Message Match Scoring

Score each dimension of message match from 1-10:

Dimension	Description	Score
Headline Match	Landing page headline mirrors ad promise	?/10
Offer Match	The exact offer from the ad is prominent on page	?/10
CTA Match	Landing page CTA matches ad CTA action	?/10
Tone Match	Page tone matches ad tone (professional, casual, urgent)	?/10
Visual Match	Page visual style matches ad creative style	?/10
Proof Match	Claims made in ad are backed up on page	?/10
Audience Match	Page speaks to the same audience as the ad	?/10

Overall Message Match Score: weighted average

Scoring guide:

• 9-10: Seamless transition from ad to page, user never feels confused
• 7-8: Minor gaps but overall consistent experience
• 5-6: Noticeable disconnects, some users will bounce
• 3-4: Significant mismatch, high bounce rate expected
• 1-2: Almost no connection between ad and page

Phase 5: Conversion Readiness Scoring

Score the page's conversion elements from 1-10:

Element	Weight	Score
Above-fold clarity	20%	?/10
CTA prominence	15%	?/10
Social proof	15%	?/10
Form friction	15%	?/10
Mobile experience	15%	?/10
Objection handling	10%	?/10
Page speed	10%	?/10

Overall Conversion Readiness Score: weighted average

Phase 6: Output

Return structured JSON:

{
  "landing_page_url": "https://example.com/free-audit",
  "ad_platform": "Meta",
  "audited_at": "2024-01-15T14:30:00Z",
  "traffic_type": "cold",
  "message_match_score": "6.5/10",
  "conversion_readiness_score": "5.8/10",
  "overall_score": "6.1/10",
  "message_match_breakdown": {
    "headline_match": { "score": 5, "ad_headline": "Free Shopify Store Audit", "page_headline": "We Build Great Shopify Stores", "issue": "Page headline does not mention the free audit offer from the ad", "fix": "Change H1 to 'Get Your Free Shopify Store Audit'" },
    "offer_match": { "score": 7, "issue": "Offer mentioned but not prominent enough above fold", "fix": "Move audit offer details above the fold" },
    "cta_match": { "score": 8, "ad_cta": "Sign Up", "page_cta": "Get Your Free Audit", "note": "Page CTA is actually better than ad CTA -- consider updating the ad" },
    "tone_match": { "score": 7, "note": "Generally consistent, page slightly more formal than ad" },
    "visual_match": { "score": 6, "issue": "Ad uses warm colors, page uses cool tones", "fix": "Align page color palette with ad creative" },
    "proof_match": { "score": 4, "issue": "Ad claims '100+ brands served' but page shows no client count or logos", "fix": "Add client logos section and '100+ brands' counter above fold" },
    "audience_match": { "score": 8, "note": "Page clearly speaks to D2C brand founders" }
  },
  "conversion_readiness_breakdown": {
    "above_fold_clarity": { "score": 5, "issues": ["Headline too vague", "No subheadline", "CTA below fold on mobile"] },
    "cta_prominence": { "score": 6, "issues": ["Only 1 CTA on the entire page", "Button color doesn't contrast enough"] },
    "social_proof": { "score": 4, "issues": ["No testimonials", "No client logos", "No specific result numbers"] },
    "form_friction": { "score": 7, "notes": ["4 fields (name, email, URL, message)", "Could reduce to 3 by removing message field"] },
    "mobile_experience": { "score": 6, "issues": ["Form fields slightly small on mobile", "Hero image overlaps text on smaller screens"] },
    "objection_handling": { "score": 5, "missing_objections": ["No pricing context", "No 'what happens next' section", "No guarantee/risk reversal"] },
    "page_speed": { "score": 7, "notes": ["Loads in ~2.5 seconds", "Some render-blocking CSS"] }
  },
  "priority_fixes": [
    {
      "priority": "Critical",
      "issue": "Headline does not match ad promise",
      "fix": "Rewrite H1 to mirror the ad offer: 'Get Your Free Shopify Store Audit'",
      "impact": "Reducing bounce rate by aligning expectations",
      "effort": "15 minutes"
    },
    {
      "priority": "High",
      "issue": "No social proof above fold",
      "fix": "Add client logos bar and one testimonial above the fold",
      "impact": "Increases trust for cold traffic",
      "effort": "1 hour"
    },
    {
      "priority": "High",
      "issue": "Only one CTA on page",
      "fix": "Add CTA after social proof section and in page footer",
      "impact": "Captures users who scroll past the initial CTA",
      "effort": "30 minutes"
    },
    {
      "priority": "Medium",
      "issue": "No objection handling",
      "fix": "Add FAQ section addressing cost, timeline, and what's included",
      "impact": "Reduces hesitation for users considering the form",
      "effort": "2 hours"
    }
  ],
  "strengths": [
    "CTA button text is value-driven ('Get Your Free Audit')",
    "Form is relatively short (4 fields)",
    "Page clearly identifies the target audience"
  ],
  "competitor_benchmark": {
    "note": "Top competitor landing pages for similar offers average 7.5/10 message match",
    "gaps": ["Competitors use video testimonials", "Competitors show specific audit examples"]
  }
}

Phase 7: Review Gate

Present findings to the user. The user may:

• Request specific fix implementations
• Ask for A/B test suggestions
• Request competitor landing page comparisons
• Ask for help rewriting specific sections

Example Usage

Trigger phrases:

• "Audit my landing page against this ad"
• "Check message match: [ad copy] -> [landing page URL]"
• "Landing page review for [URL]"
• "Why is my landing page not converting?"
• "Ad-to-page alignment check for [campaign]"

User: Audit plasho.com/free-audit against this Meta ad: "Your Shopify store is leaking revenue. Book a free CRO audit today."
Assistant: [visits landing page, analyzes message match against ad copy, scores all elements, returns prioritized fix list]

User: Why is my Google Ads landing page not converting? URL: example.com/services
Assistant: [analyzes page conversion elements, identifies friction points, checks mobile experience, returns diagnosis with fixes]

User: Check if my landing page matches my LinkedIn ad campaign
Assistant: [compares ad copy elements against landing page content, scores alignment, identifies gaps, returns specific recommendations]