cold-email-drafter

Cold Email Drafter

Generates personalized cold emails using proven copywriting frameworks. Each email is built from scratch based on lead context, not recycled templates.

Prerequisites

• agency.config.json populated (outreach tone, banned phrases, case studies)
• Lead data (company, contact name, title)
• For Tier 3: personalization packet from personalization-enricher

Phase 0: Intake

Read agency.config.json and gather:

• outreach.tone -- writing style
• outreach.banned_phrases -- never include these
• outreach.sign_off -- email signature
• case_studies -- proof points to reference
• services -- what we offer

Gather from user:

1. Lead context: company name, contact name, title, company size
2. Signal/trigger: what prompted this outreach (funding, job post, community post, gig listing)
3. Personalization tier: 1 (basic), 2 (segment), or 3 (hyper-personalized)
4. Email position: initial (Touch 1), follow-up (Touch 2-3), or breakup (Touch 4)
5. Personalization packet (Tier 3 only): CRO findings, person's recent posts, specific pain points

Phase 1: Framework Selection

Choose the framework based on signal type and email position:

Signal Type	Touch 1 (Day 1)	Touch 2 (Day 4)	Touch 3 (Day 7)	Breakup (Day 10)
CRO issue found	PAS	BAB	Case Study	Respectful close
Funding/growth signal	Signal-Proof-Ask	AIDA	Case Study	Respectful close
Job posting / hiring	BAB	PAS	Case Study	Respectful close
Community post / gig	AIDA	Signal-Proof-Ask	Case Study	Respectful close
No specific signal	PAS	BAB	Case Study	Respectful close

Framework Structures

PAS (Problem-Agitation-Solution)

1. Name a specific problem they have (from CRO audit or research)
2. Agitate: what it's costing them (lost revenue, missed conversions)
3. Solution: how you've fixed this before (case study reference)
4. CTA: soft ask

BAB (Before-After-Bridge)

1. Before: their current situation (specific observation)
2. After: what it could look like (with numbers if possible)
3. Bridge: how to get there (your service)
4. CTA: soft ask

AIDA (Attention-Interest-Desire-Action)

1. Attention: hook referencing something specific about them
2. Interest: relevant insight or data point
3. Desire: case study or proof of results
4. Action: clear next step

Signal-Proof-Ask

1. Signal: reference the specific trigger ("saw you just raised Series A")
2. Proof: relevant case study or expertise
3. Ask: one clear question or CTA

Phase 2: Personalization by Tier

Tier 1 -- Merge Fields (for bulk sends)

• Use: {{first_name}}, {{company_name}}, {{industry}}
• Generic but professional
• One case study reference
• 60-90 words

Tier 2 -- Segment-Based

• Reference industry-specific pain points
• Use company-size-appropriate language (founder vs VP)
• Tailor case study to their industry
• 80-120 words

Tier 3 -- Hyper-Personalized

• Reference their specific CRO issue ("noticed your product pages don't show reviews")
• Reference their personal activity ("loved your LinkedIn post about X")
• Reference the specific signal that triggered outreach
• Connect all three: signal + finding + proof point
• 80-120 words
• This tier requires output from personalization-enricher

Phase 3: Generate Email

Rules (non-negotiable)

• Subject line: SUPER CATCHY. Under 50 characters, curiosity-driven, attention-grabbing. Think viral tweet energy, not corporate email. Examples:
  • "your product pages are leaking revenue"
  • "found something on your store"
  • "quick CRO win for [company]"
  • "[name], saw your post about [topic]"
  • "re: your Shopify store"
  • "this might save you 20% in lost sales" DO NOT use: generic greetings, company names only, ALL CAPS, clickbait, spam triggers. Subject line is the single most important part of the email. Spend extra cycles on it.
• Opening: NO filler ("I hope this finds you well", "My name is"). Start with value.
• Body: Max 5 sentences. Lead with their problem, not your service.
• CTA: ONE per email. Soft ask. ("Worth a 15-min look?" / "Open to a quick chat?")
• Sign-off: from agency.config.json outreach.sign_off
• Never include: anything from outreach.banned_phrases
• Each follow-up adds NEW value (never "just bumping this up")

Word Limits by Position

Position	Day	Words	Tone
Touch 1 (initial)	Day 1	60-90	Direct, value-first
Touch 2 (new angle)	Day 4	40-60	Different pain point, brief
Touch 3 (case study)	Day 7	60-90	Kibi Sports case study + Plasho's work
Breakup	Day 10	30-50	"Not a priority, thanks for your time"

Follow-Up Rules (Updated 10-Day Cadence)

• Touch 2 (Day 4): New pain point angle, different from Email 1. Threaded as Re:
• Touch 3 (Day 7): Kibi Sports case study with Plasho's work. Show results.
• Breakup (Day 10): "Looks like this isn't a priority right now. Thanks for your time. If things change, we're here." Keep it short, respectful, door open.
• NEVER repeat the same email angle across touches
• Each follow-up MUST add new value

Phase 4: Output

Return JSON:

{
  "subject": "email subject line",
  "body": "full email body with sign-off",
  "framework_used": "PAS",
  "personalization_tier": 3,
  "personalization_points": ["referenced CRO finding about missing reviews", "mentioned their LinkedIn post about D2C economics"],
  "word_count": 87,
  "position": "touch_1",
  "linkedin_note": "short LinkedIn connection note (under 300 chars, for Tier 2+)"
}

Generate 3 variants for Touch 1 (user picks the best). Single variant for follow-ups.

Phase 5: Output Delivery

No approval gate. Generated content is passed directly to outreach-draft-pipeline for automated delivery.

Optionally log to CRM via crm-writer (Email Drafts tab).

Phase 6: Delivery

All email delivery is via Chrome DevTools MCP -> Zoho webmail:

• mcp__chrome-devtools__navigate_page to Zoho webmail compose
• mcp__chrome-devtools__fill recipient, subject, body
• mcp__chrome-devtools__click send button

No Gmail MCP, no SMTP, no CSV export, no manual copy-paste.

Example Usage

Trigger phrases:

• "Draft a cold email for [company/contact]"
• "Write the first touch email for this lead"
• "Generate a follow-up email (touch 3) for [contact]"
• "Write a breakup email for [contact]"
• "Draft emails for these 5 leads"