Agent skill

evp-kickoff

Adaptive router for the EVP skill pack.

activeSelf-containedInstructions only274 words

From cmj-hub/claude-evp · 5 skills · 2 · pushed 2026-09-09

What it does when it runs

Adaptive router for the EVP skill pack. Detects state (brand-config? SOUL? primary EVP locked per tier? competitors named? proofs reservoir?) and picks the next-best step. Loaded by the main evp skill on bare invocation.

Read from the skill and the 0 files bundled beside it. A skill’s own description is written to be selected by an agent, so it describes the job and not the dependencies.

Keys and connectors you must supply: None found.
Hosts it reaches: No third-party host appears in the skill or its bundled files.
Tool permissions it declares: Read
-
Grep
Actions present in the files: None. Instructions only.

Ask about evp-kickoff

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Install it

View source on GitHub ↗

git clone --depth 1 --filter=blob:none --sparse https://github.com/cmj-hub/claude-evp.git /tmp/claude-evp
git -C /tmp/claude-evp sparse-checkout set "skills/evp-kickoff"
mkdir -p ~/.claude/skills/evp-kickoff
cp -R "/tmp/claude-evp/skills/evp-kickoff/." ~/.claude/skills/evp-kickoff/

Picked up without a restart. A project skill of the same name is shadowed by your personal one. For one repository only, swap ~/.claude/skills for .claude/skills. Claude Code docs ↗

Or take the whole library

This repo ships a .claude-plugin manifest, so Claude Code can install all 5 skills at once. Plugin skills are invoked as /<plugin>:<skill>, so they never collide with your own.

/plugin marketplace add cmj-hub/claude-evp
/plugin

The folder is the same in every client that implements the format — 46 of them — so if yours is not above, only the destination changes.

The skill

Source on GitHub ↗

Reproduced in full from cmj-hub/claude-evp/blob/bd5c27a35eda62287937e9459728a6670f2ae86e/skills/evp-kickoff/SKILL.md, which is licensed MIT (skill frontmatter). 274 words, 5 headings.

EVP Kickoff — adaptive router

State-aware router for EVP work.

Activation

Loaded by evp on bare invocation, or:

"Where do I start with EVPs"
"What's next for our positioning"

State detection

state = {
    "has_brand_config":   file_exists("brand-config.json"),
    "has_soul":           file_exists("SOUL.md"),
    "has_psp":            file_exists("brand-config.json") and brand_config.psp.primary_pain != "",
    "primary_tier_set":   brand_config.primary_outreach_tier in [1,2,3,4,5],
    "tier_2_locked":      brand_config.evp_drafts.tier_2_problem_aware.primary != "",
    "tier_3_locked":      brand_config.evp_drafts.tier_3_solution_aware.primary != "",
    "tier_4_locked":      brand_config.evp_drafts.tier_4_product_aware.primary != "",
    "has_proofs":         len(soul.proofs_reservoir) >= 3,
    "has_competitors":    len(brand_config.competitors) > 0,
}

State	Route to
`!has_brand_config OR !has_soul`	`evp-onboarding`
`!has_psp`	"Install cmj-hub/claude-psp first — EVPs without a PSP are guesses"
`has_psp AND !primary_tier_set`	"Pick your primary outreach tier (most common is Tier 3)"
`primary_tier_set AND !tier_3_locked` (assuming T3 primary)	`evp-craft` (lock primary tier)
`tier_3_locked AND !has_proofs`	"Mine 3 proofs into SOUL.md before publishing the EVP"
`tier_3_locked AND has_proofs AND !tier_2_locked`	`evp-craft` for Tier 2 (problem-reveal variant)
`tiers 2/3/4 locked AND has_competitors`	`evp-brief` (build the 3-tier brief)
`brief_built`	"EVPs operational. Re-run every 90 days. Plug into claude-cold-email next."

Welcome flow

> /evp

Welcome.

[Detected: brand-config.json missing]

You're at step 1 of 5:
1. ⬜ Onboarding — capture tier + outcomes + tradeoffs + proofs   ← YOU ARE HERE
2. ⬜ Lock primary-tier EVP (3 variants generated, pick 1)
3. ⬜ Lock Tier 2 + Tier 4 EVPs for full coverage
4. ⬜ Build 3-tier brief (the canonical messaging doc)
5. ⬜ Re-evaluate every 90 days

Step 1 takes ~10 minutes. Ready? (y/n)

References

../evp-onboarding/SKILL.md
../evp-craft/SKILL.md
../evp-brief/SKILL.md

Other skills for the same job

Different authors, same problem. Matched on the words in the skill name, across every library in the catalogue except this one.

cold-email-kickoff by growthenginenowoslawski · 705
operator-pass-kickoff by JMC-Go-to-market · 3
psp-kickoff by cmj-hub · 2

Need help setting it up?

This page tells you what evp-kickoff does and what it needs. Cheetah builds the agent setup it runs inside: data, CRM, sequencing and the guardrails.

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