Systems Lab

Agent skill

gtm-outreach

Guides cold outreach strategy for email and LinkedIn using business-agnostic best practices.

slowingSelf-containedInstructions only360 words

Filed under Outbound email.

From bcharleson/claude-code-cold-email-skills · 3 skills · 6 · pushed 2026-07-10

What it does when it runs

Guides cold outreach strategy for email and LinkedIn using business-agnostic best practices. Use when planning, reviewing, or executing cold outreach, outbound sales, prospecting, GTM motions, or when the user mentions cold email, LinkedIn outreach, lead generation, or sales development.

Read from the skill and the 0 files bundled beside it. A skill’s own description is written to be selected by an agent, so it describes the job and not the dependencies.

Keys and connectors you must supply
None found.
Hosts it reaches
No third-party host appears in the skill or its bundled files.
Tool permissions it declares
No allowed-tools in the frontmatter. It only issues instructions, so there is nothing to bound.
Actions present in the files
None. Instructions only.

Ask about gtm-outreach

Opens your assistant with this page's verified links already in the prompt.

Is this safe to install?ClaudeChatGPT
Adapt it to my stackClaudeChatGPT
What else do I need for it to workClaudeChatGPT
Rather ask a human? Talk to Cheetah

Install it

View source on GitHub ↗
git clone --depth 1 --filter=blob:none --sparse https://github.com/bcharleson/claude-code-cold-email-skills.git /tmp/claude-code-cold-email-skills
git -C /tmp/claude-code-cold-email-skills sparse-checkout set ".claude/skills/gtm-outreach"
mkdir -p ~/.claude/skills/gtm-outreach
cp -R "/tmp/claude-code-cold-email-skills/.claude/skills/gtm-outreach/." ~/.claude/skills/gtm-outreach/

Picked up without a restart. A project skill of the same name is shadowed by your personal one. For one repository only, swap ~/.claude/skills for .claude/skills. Claude Code docs ↗

The folder is the same in every client that implements the format — 46 of them — so if yours is not above, only the destination changes.

The skill

Source on GitHub ↗

Reproduced in full from bcharleson/claude-code-cold-email-skills/blob/9e1d7f735caf9c1de42da275f45abdfc149bdc33/.claude/skills/gtm-outreach/SKILL.md, which is licensed MIT (repository). 360 words, 8 headings.

Built for Claude Code (and compatible agent harnesses). Drop into .claude/skills/.

GTM Outreach

When to Use This Skill

Apply this skill as the entry point for any cold outreach work in this project. Route to specialized skills based on the task.

Skill Routing

User needRead and follow
Inbox placement, DNS auth, ESP/SEG setup, sending infrastructurecold-email-deliverability
Writing, editing, or reviewing email copycold-email-copywriting
LinkedIn messaging or connection requestsComing soon — apply email copy principles until dedicated skill exists

Outreach Stack (Mental Model)

Sending infrastructure          Message                    Recipient environment
─────────────────────          ───────                    ─────────────────────
SPF / DKIM / DMARC      →      Plain text, relevant  →    Google / Microsoft / custom ESP
Domain reputation              Hook → Bridge → CTA         SEGs (Proofpoint, Mimecast…)
Plain text, no links           Low-friction ask            Corporate security filters

Agent Workflow

  1. Clarify the goal — Who is the ICP? What is the offer? What outcome does the user want (reply, meeting, asset sent)?
  2. Check infrastructure first — Before drafting or approving send plans, verify deliverability prerequisites via the deliverability skill.
  3. Draft or review copy — Use the copywriting skill. Never approve copy that violates deliverability rules unless the user explicitly opts in.
  4. Validate as a unit — Infrastructure + copy + CTA must align. A great email on a broken domain still fails.

Non-Negotiables

  • Deliverability is always top of mind.
  • Cold email defaults to plain text with no links or images unless the user intentionally chooses otherwise.
  • Missing SPF, DKIM, or DMARC must be flagged immediately — do not treat as optional.
  • No small talk, no flattery openers, no novels.
  • CTAs should be low-friction; hard asks for meetings are the exception, not the rule.

Business-Agnostic Adaptation

These skills define how to outreach. The user supplies what:

  • ICP (ideal customer profile)
  • Value proposition and proof (case studies, outcomes)
  • Sending domain and tooling

Ask for missing context rather than inventing specific claims, metrics, or customer names.

Project Context

For broader project intent and agent behavior defaults, see cursor/gtm-outreach-overview.md.

Other skills for the same job

Different authors, same problem. Matched on the words in the skill name, across every library in the catalogue except this one.

Need help setting it up?

This page tells you what gtm-outreach does and what it needs. Cheetah builds the agent setup it runs inside: data, CRM, sequencing and the guardrails.

Book a call →

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