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Apify

Put the web to work

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Apify is a cloud platform and marketplace for "Actors" - serverless cloud programs for web scraping, crawling, and browser automation - that developers can run, rent, or publish, with results deliverable straight into AI models, CRMs, and business workflows.

Vendor's own claim

What Apify is

Vendor's own claim

Founded in 2015 by Jan Čurn and Jakub Balada out of a Y Combinator Fellowship (team since based in Prague), Apify is both an execution platform and a two-sided marketplace: developers publish "Actors" to the Apify Store and get paid when others run them, while buyers rent pre-built Actors or write their own with the Apify SDK/CLI. The vendor states the platform processes over 1PB of data monthly for roughly 74,000 customers, with reference customers including T-Mobile, Accenture, Microsoft, Samsung, and Siemens, and that $1.4M was paid out to Actor developers in the most recent month cited on the Store page.

What it can do

Vendor's own claim
  • Apify Store: a marketplace of 54,000+ ready-made Actors (scrapers, crawlers, automations) covering social media, e-commerce, search engines, maps, and AI/agent use cases
  • Anti-blocking infrastructure: residential, datacenter, and SERP proxy services with IP rotation built into the platform
  • Cloud storage primitives (datasets, key-value stores, request queues) that every Actor run writes to
  • Integrations with n8n, Make, LangChain, Zapier, and direct LLM/agent pipelines for feeding scraped data into AI applications

Who it is for

Vendor's own claim

Developers and data teams who need to extract structured data from websites at scale - for lead generation, competitive research, e-commerce monitoring, or feeding LLM/AI pipelines - and either want a large catalog of pre-built scrapers to run immediately or need serverless infrastructure (compute, proxies, storage, scheduling) to build and operate their own.

When to choose something else

Our read

The Store is a marketplace of community- and vendor-built Actors of uneven quality and maintenance, so teams that need one narrowly-scoped, fully-supported data source rather than an ecosystem to evaluate may prefer a single-purpose vendor instead. Billing is compute-unit and proxy-usage based, which is harder to forecast than a flat per-seat price, so teams that want predictable fixed costs at high scrape volumes should model usage carefully before committing.

Implementation considerations

Our read

Setup assessment: 5m

The vendor's own FAQ states the free plan needs no credit card and most platform features are usable immediately; running a pre-built Store Actor for the first time is a matter of minutes. Building a custom Actor with the SDK/CLI takes materially longer and was not separately timed here.

Prerequisites

  • An Apify account (email, Google, or GitHub sign-in)
  • An API token from the Console's Integrations page (only needed for API/SDK/CLI/MCP use, not for running an Actor from the Console UI)

Developer and agent access

From official docs
Authentication
API token (Bearer token via `Authorization: Bearer <token>` header, recommended) or token as a `?token=` query parameter (documented as less secure); tokens issued from the Integrations page in Apify Console
Base URL
https://api.apify.com/v2
Rate limits
Global: 250,000 requests/minute per authenticated user (per IP if unauthenticated). Per-resource default: 60 requests/second, with higher limits for some resources (200 req/s for key-value store operations, 400 req/s for Actor runs and dataset operations).
Machine-readable API
OpenAPI specification linked
  • Actors and Actor management - versions, builds, runs (/v2/acts/ is a deprecated alias for /v2/actors/)
  • Storage - datasets, key-value stores, request queues
  • Webhooks and webhook dispatches
  • Schedules and tasks
  • Apify Store access, logs, and user data

Published pricing

From official docs
PlanPriceIncluded
Free$0/mo$5 prepaid platform usage per month
Starter$29/mo ($26/mo billed annually)$29 prepaid platform usage per month
Scale$199/mo ($179/mo billed annually)$199 prepaid platform usage per month
Business$999/mo ($899/mo billed annually)$999 prepaid platform usage per month

Verify before you adopt it

  • Exact current funding total/valuation (about page references a 2016 seed round and a separate €2.8M raise for AI data mining, but no consolidated funding figure was found)
  • Enterprise/custom plan pricing (Business plan tops the public pricing page; anything above it requires contacting sales)
  • Independent verification of the 74,000 customers / 1PB monthly data / $1.4M developer payout figures - these are vendor-stated and not independently confirmed