Privacy Policy — Cheetah

Introduction

This policy explains how Cheetah collects, uses, and protects your personal and business information when you use our GTM intelligence platform, engage our consulting services, or visit our website. We are committed to maintaining the confidentiality and security of your data.

Information We Collect

Contact Information: Name, email address, phone number, and company details when you request a demo or contact us.
Business Data: CRM data, sales signals, and communication patterns that you authorize us to access for context graph building.
Usage Analytics: Platform interaction data, feature usage, and performance metrics to improve our services.
Technical Data: Browser type, device information, and IP address for security and optimization purposes.

How We Use Your Information

Building and maintaining your proprietary context graph for AI agent deployment.
Providing personalized GTM intelligence and agent recommendations.
Improving platform features and developing new capabilities.
Communicating service updates, security notices, and support responses.
Generating anonymized, aggregated insights for industry benchmarking (never individually identifiable).

Data Sharing and Third Parties

We do not sell your personal or business data. Your context graph is your competitive advantage, and we protect it accordingly. We may share data only in these circumstances:

With your explicit authorization for specific integrations (e.g., HubSpot, Salesforce, Clay).
With trusted infrastructure providers who are bound by strict confidentiality agreements.
When required by law, court order, or regulatory requirement.

Data Security

We implement enterprise-grade security measures including end-to-end encryption, SOC 2 compliant data centers, role-based access controls, and regular security audits. Your context graph is deployed in a dedicated tenant environment, with VPC deployment available for Enterprise customers. In the event of a security incident, we will notify affected customers within 72 hours.

Data Retention

We retain your data for the duration of your engagement plus a reasonable transition period. Upon termination, you may request full data export and deletion. We maintain minimal backup copies for legal compliance purposes, which are automatically purged after the required retention period.

Your Rights

Access and receive a copy of your personal data.
Request correction of inaccurate information.
Request deletion of your data (subject to legal retention requirements).
Opt out of marketing communications at any time.
For GDPR/CCPA requests, we respond within 30 days.

AI and Model Training

Your data is never used to train public AI models. Your context graph remains proprietary to your organization. Any machine learning improvements we develop are based solely on anonymized, aggregated patterns that cannot be traced back to individual companies or contacts.

Contact Us

For privacy-related inquiries or to exercise your data rights, contact us at [email protected]. For general questions, see our Terms of Service.